Behavioral Science for Product and User Experience Design
John Gusiff
Certified Make it Toolkit Instructor
Massimo Ingegno
Creator of the Make it Toolkit
Unlock the Power of Behavioral Science to Design Better Experiences
The make it toolkit is the world's most comprehensive framework grounded in hundreds of books and research insights from thinkers, researchers, and practitioners.
“Designing for behavior change? This is the ultimate cheat sheet. Almost too good to be true!”
— Charley Cramer, Author of The Purpose Myth: Change the World, Not Your Job
READY TO MASTER IT? 🎓 🚀
You'll master a proven framework that makes applying psychology in your work work and life as easy as it can be.
Structured Learning Journey
We built the framework we wish we had when we started. Let us take you to a step-by-step journey that will help you connect all the dots.
Case Study Exploration
We are both educators and practitioners. Expect to learn from real world case studies across sectors and industries, both successful and less successful.
Hands-on Activities
You will experience hands-on individual and group exercises for you to apply directly the most important psychology principles to your project.
High-Impact Resources.
Miss a class? No worries! We provide access to video recordings right after each session. Continuous access after the course on the Maven platform.
What you’ll learn
Create persuasive, habit-forming, and immersive experiences with the world's most actionable behavioral design framework.
Apply the Five Laws of Behavior to real-world decisions
Recognize biases, heuristics, and motivation drivers
Identify behavioral barriers that prevent adoption and engagement
Learn a structured behavioral design process
Apply behavioral design approaches and tactics
Use the Make It Toolkit to influence customer behavior
Apply gamification and engagement psychology
Design motivating and immersive experiences
Use behavioral mechanics to increase engagement
Apply attention science to break through noise
Design behavioral acquisition and discovery experiences
Conduct behavioral audits to identify growth opportunities
Apply habit formation and behavior change science
Design feedback loops and reward systems
Increase retention and long-term engagement
Who this course is for
Product Managers, Entrepreneurs, and Marketers who want to understand human behavior and how you can persuade, engage, and retain customers
UX Designers or Gamification enthusiasts with or without prior experience who want to level up the psychology side of design.
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Behavior change professionals who are applying psychology insights in the digital space.
Prerequisites
No prerequisites.
This course includes both Make it Toolkit Level 1 and Level 2 (Specialization in UX design)
What's included
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
16 live sessions • 142 lessons • 19 projects
Week 1
May
27
Session 1A: Discover the Science behind Behavior
May
29
Session 1B: Discover the Science behind Behavior
Behavioral Design
Biases and Heuristics
Motivation Science
The Five Laws of Human Behavior
Book Recommendations
Week 2
Jun
2
Session 2A: Design with Intent
Jun
5
Session 2B: Design with Intent
The Behavioral Design Process
Behavioral Design Approaches
The Make It Toolkit
Step 1: Define Key Outcome and Key Behavior
Behavioral Personas
Transtheoretical Model (TTM)
Step 2: Complete a Behavioral Audit
Group Exercise: Behavioral Change Journey related to Health
Schedule
Live sessions
3 hrs / week
Wed, May 27
12:00 AM—1:30 AM (UTC)
Fri, May 29
12:00 AM—1:30 AM (UTC)
Tue, Jun 2
12:00 AM—1:30 AM (UTC)
Projects
1-2 hrs / week
Individual Exercises and Final Project
Async content
1 hr / week
Additional resources available within the course syllabus.
The 15 Behavior Change Strategies and 45/300+ Tactics
Frequently asked questions
$1,825
USD