Michael Slawson
Ben Holley
Free Lesson

How to think in bets for GTM

Part of Building an AI GTM Engine

60 min
Sep 30, 2026 12:00 PM

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What you'll learn

Absorb the fundamental principles of bets based thinking

Learn how to ideate, right-size, and prioritize all of the things you can do into the things you should do.

Design a weekly/monthly business review to manage your bets

See patterns on how businesses manage complexity and share context to ensure they are moving as quickly as possible.

Look at best practice GTM bets that other companies make

Do pattern-matching from dozens of bet portfolios that we have created from working with our clients.

Why this topic matters

The surface area of GTM is wide and unwieldy. It is hard to know where to start, if you are executing well, when to stop a specific initiative, and whether there are higher leverage areas for your scarce resources and time. Bets-based thinking in GTM lets you organize all that you can be doing and have a mechanism for iterating, stopping, or scaling the things that you are working on, and makes your GTM motion inspectable and faster-moving.

You'll learn from

Michael Slawson

Michael Slawson

Built and sold a 7-figure agency, GTM @ Clipboard Health, Hum Capital, Deloitte

Ben Holley

Ben Holley

10+ GTM systems in production, GTM @ Apero, AirOps, Cyft, Clay, Lightyear

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