

Free Lesson
How to think in bets for GTM
60 min
Sep 30, 2026 12:00 PM
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What you'll learn
Absorb the fundamental principles of bets based thinking
Learn how to ideate, right-size, and prioritize all of the things you can do into the things you should do.
Design a weekly/monthly business review to manage your bets
See patterns on how businesses manage complexity and share context to ensure they are moving as quickly as possible.
Look at best practice GTM bets that other companies make
Do pattern-matching from dozens of bet portfolios that we have created from working with our clients.
Why this topic matters
The surface area of GTM is wide and unwieldy. It is hard to know where to start, if you are executing well, when to stop a specific initiative, and whether there are higher leverage areas for your scarce resources and time. Bets-based thinking in GTM lets you organize all that you can be doing and have a mechanism for iterating, stopping, or scaling the things that you are working on, and makes your GTM motion inspectable and faster-moving.






