Build a GTM Powerhouse

Lightning Lessons

Practical skills & tools to accelerate your career

Build a GTM Powerhouse

Hosted by Austin Hay

1,316 students

What you'll learn

What is Revtech?

For new-comers and experts we'll talk about the latest and greatest for Revtech, the technology that powers GTM teams.

Tools to Build a GTM Powerhouse

CRMs, CDPs, Warehouses, ETLs, rETLs, Enrichment, Attribution—we’ll explore tools & capabilities across company stages.

How to Structure Great Systems

All great systems start with the same recipe. Let's unpack it.

The FRIC Framework

Creating flexibility through Focus, Redundancy, Interoperability, and Coupling.

Common Pitfalls & Case Studies

Review what we've learned, talk about common mistakes and pitfalls, and dive into a handful of real life case studies.

Why this topic matters

AI has opened entirely new possibilities for GTM functions. While martech is crucial to building top of funnel pipleine, sales organizations drive revenue by closing leads. Sales and GTM teams operating without the latest tools risk falling behind. In this lightning course, I’ll share the frameworks I’ve used to consult with dozens of world-class brands.

You'll learn from

Austin Hay

Martech & Revtech Operator | Ramp, Runway, Airbnb, Walmart, JPMC, Mars, Sonos

Austin Hay is a Revtech and Martech teacher. Currently he's the cofounder of Clarify and is a four time startup veteran. Previously, he was the head of marketing technology at Ramp.

He built and sold his own online academy to Reforge, has served as VP of GTM at Runway, and was the VP of Growth at mParticle.

Over the years Austin has consulted and advised to Walmart, JPMorgan Chase, Mars, Airbnb, Turner, Warby Parker, Postmatese, Foursquare, Strava, Jet.com, Notion, Bain, Krisp, ABinBev, Michaels, Appsflyer, Braze, Sonos, Capital One and Robinhood.

Experiences from ...