Revenue Technology

Cohort 1

The first ever cohort for the Reve Tech Essentials Course.

Inaugural Cohort

Austin &amp; Friends are releasing tons of fantastic RevTech content for free on Clarify's website. Clarify is a joyful, AI-native CRM that unifies your customer data, automates tedious work, and provides actionable insights so you can focus on what matters. We're releasing weekly blogs on key RevTech topics at getclarify.ai/blog!

Clarify's RevTech Blog 

Build flexible, frictionless RevTech stacks that unify sales, marketing, and ops for sustainable growth—without frustrating your teams.

Austin Hay

Rev Tech Essentials

CRM / Customer Data / CDP Advisor 

Senior Manager, Digital Marketing 

Field CIO

Strategy and Operations

Most organizations focus heavily on top-of-funnel marketing tech, only to discover later that broken bottom-of-funnel systems kill deals and frustrate teams. Rigid CRMs, haphazard integrations, and siloed data all create friction—leading to lost revenue opportunities and unhappy stakeholders. But there’s a better way. By crafting flexible, future-proofed RevTech stacks, you can equip your sales teams with frictionless workflows and empower RevOps with actionable insights. Gone are the days of rigid systems that drain time and morale. Instead, you’ll learn how to design and implement bottom-of-funnel solutions that boost revenue, reduce chaos, and keep cross-functional teams fully aligned. Through live sessions, real-world case studies, and hands-on exercises, you’ll learn: 	•	Why most RevTech stacks become clunky and how to avoid that fate.	•	How to select a CRM and core tools for the right stage of company growth.	•	Ways to align your CRO, CFO, and CMO needs to prevent siloed decision-making.	•	Strategies for rapid integration and easy data flow, so teams share insights seamlessly.	•	Proven methods for turning your RevTech from a “necessary evil” into a true competitive advantage. Why this course? Because a flexible, well-structured RevTech stack means: 	•	Less time wasted on tedious admin &amp; tool confusion, and more time selling.	•	Better lead tracking, routing, and follow-up—leading to higher conversion rates.	•	Clearer reporting and forecasting that senior leaders trust.	•	Reduced dependence on rigid systems that don’t scale or easily adapt to change. Stop patching holes and start future-proofing your bottom-of-funnel tech.

Elevate your revenue engine with adaptable, modern solutions.

Course syllabus

Live classes will include module overviews, case studies and guest speakers. We'll save plenty of time for Q&amp;A so you can ask any RevTech, MarTech or GTM questions.

Mondays & Wednesdays 

Course schedule

Startup founders and CEOs (pre- or post-PMF) who need to establish a solid bottom-of-funnel foundation that can scale.

Sales &amp; RevOps professionals looking to unify siloed tools, create frictionless lead flows, and improve forecasting for compounding growth.

Senior revenue executives who want advanced frameworks to align marketing, sales, and finance around a flexible RevTech stack.

Who is this course for

What you’ll get out of this course

Analyze the defining qualities of high-performing RevTech stacks using real-world case studies and formulate your own evaluation criteria.

Select the most suitable CRM in the early growth stage and create a practical roadmap for incorporating additional capabilities over time.

Construct a RevTech stack diagram that clearly illustrates data flow across the funnel, ensuring cross-team visibility.

Audit and improve existing RevTech setups in later-stage companies with a structured, hands-on approach.

Design a cohesive RevTech architecture that sales and RevOps teams will embrace, driving alignment and adoption.

Build a GTM Powerhouse

Martech & Revtech Operator | Ramp,  Runway, Airbnb, Walmart, JPMC, Mars, Sonos

For new-comers and experts we'll talk about the latest and greatest for Revtech, the technology that powers GTM teams.

What is Revtech?

CRMs, CDPs, Warehouses, ETLs, rETLs, Enrichment, Attribution—we’ll explore tools & capabilities across company stages.

Tools to Build a GTM Powerhouse

All great systems start with the same recipe. Let's unpack it.

How to Structure Great Systems

Creating flexibility through Focus, Redundancy, Interoperability, and Coupling.

The FRIC Framework

Review what we've learned, talk about common mistakes and pitfalls, and dive into a handful of real life case studies.

Learn directly from Revenue Technology

Revenue Technology

Courses

Rev Tech Essentials

Lightning Lessons

Build a GTM Powerhouse

Resources

Clarify's RevTech Blog