Designing Complex UIs With AI (Without Making It Worse)

Hosted by Vitaly Friedman

Tue, May 19, 2026

4:00 PM UTC (1 hour 30 minutes)

Virtual (Zoom)

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1,209 students

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Design Patterns For AI Products In 2026
Vitaly Friedman
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What you'll learn

How To Manage Complexity With Context Engineering

We can't simplify complexity, but we can make it more manageable — with context engineering and continuity.

Guided AI and Decisions Infrastructure

Unguided AI delivers generic outcomes. Guided AI is aware of the boundaries it has to respect to be useful.

How To Prioritize AI Work With The Highest Impact

Many AI initiatives are rushed and ad-hoc. Best candidate to prioritize: high usage + high repetition + low risk.

Why this topic matters

Complex products don’t have to be complicated. We need to shape UX to maximize clarity and reduce confusion — in legacy environments, B2B systems, enterprise software and complex domains.

How do we do that with AI — when business expectations are high, users are skeptical and bottleneck is decision making, not delivery? Let's find out!

You'll learn from

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

Worked with European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE Digital, Alliander etc. (LinkedIn).

Vitaly is the founder, editor-in-chief and UX lead of Smashing Magazine since 2006, an online magazine for designers and developers, where he helps curate friendly, inclusive front-end & UX conferences (SmashingConfs).

He is working with companies worldwide to improve the UX of complex systems and intricate design challenges — but also measure UX and design impact, design effective AI experiences and improve internal workflows.

Through his articles, books, talks, trainings and video courses he has taught 45,000 designers around the world practical insights to design digital products that people actually use, value and perhaps even fall in love with

European Parliament
Lexware
Otto Group
Axel Springer SE
SmashingConf
See all products from Vitaly Friedman, UX Courses

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