Community-led growth 101

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Community-led growth 101

Hosted by Mallory Contois

Thu, Mar 13, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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252 students

By continuing, you agree to Maven's Terms and Privacy Policy.

Invite your network

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Community-Led Growth: Drive acquisition, engagement & advocacy via word of mouth

Mallory Contois

View syllabus

Thu, Mar 13, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

252 students

Invite your network

Go deeper with a course

Community-Led Growth: Drive acquisition, engagement & advocacy via word of mouth

Mallory Contois

View syllabus

What you'll learn

What is community-led growth?

Learn what the buzz term means, and how it might relate to your role, business, or brand.

CLG blueprints

Learn three blueprints you can test to unlock new growth loops.

Assessing community as a growth lever

CLG isn't right for every company, brand, or initiative - learn how to evaluate the opportunity and approach testing.

Why this topic matters

In an era where consumers crave authenticity and connection, communities have emerged as a powerful growth lever. Should you be considering it as an opportunity to grow your user awareness and loyalty?

You'll learn from

Mallory Contois

Head of Community at Mercury

I've been driving growth through user behavior for over a decade.

I currently lead community-led growth at Mercury, where I connect founders, investors, and partners together to strengthen our ecosystem and build brand affinity.

I'm also the founder of a 2k+ member paid community (The Old Girls Club) as a side hustle and passion project, grown entirely with a $0 CAC.

Previous team member at