Grow Your Brand with the Community-Led Growth Flywheel

Hosted by Mallory Contois

Wed, May 7, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Community-Led Growth: Unlocking Sustainable, Human-Driven Growth
Mallory Contois
View syllabus

What you'll learn

Master the Flywheel

Learn a proven 4-stage growth model that transforms customers into collaborators, contributors, and champions.

Understand the Tactics

Choose actionable tactics for each phase of the flywheel that you can start testing immediately.

Apply it to Drive Growth

Tailor the CLG Flywheel to fit your product, audience, and business goals.

Why this topic matters

Paid growth is getting more expensive, trust in ads is lower than ever, and the brands winning today aren’t just acquiring users, they’re creating movements. Community-led growth levers give you a way to scale trust, loyalty, and word of mouth, turning your customers into collaborators who grow the business alongside you.

You'll learn from

Mallory Contois

CLG @ Mercury, Founder at Old Girls Club


Previously at

Pinterest
Compass Real Estate
Cameo
Mercury Bank

Learn directly from Mallory Contois

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