Build and scale impactful, human-led communities that cut through the AI noise.
In a world increasingly saturated with AI-generated noise and surface-level interactions, brands and individuals who create real belonging and opportunities for identity signaling will win.
People aren’t just looking for products or content - they’re craving connection, trust, and spaces that reflect their values and self-perceived identities.
Community is no longer a “nice to have." It’s a competitive moat, a loyalty engine, and the most powerful driver of word-of-mouth growth. It's also really, really fun, and more important than ever.
In this course you'll get:
Lifetime access:
20+ self-paced lessons, each with tactical exercises to guide you through best practices and new ways of thinking about community as a product, a growth tactic, or a passion project
Exclusive tools created by Mallory to fast-track your progress and spark new ideas
Membership to a virtual community of values-aligned community builders
During the 1-day live workshop:
2 live sessions, focused on concept discussion, problem solving, case studies, and Q&A
Workshop agenda
- 10:00AM EDT
Designing a community that actually works: 90 min
Learn to design a community around clear behaviors, the right audience, and intentional formats so participation feels natural and drives real outcomes, not just engagement.
- 11:30AM EDT
Break: 30 min
Grab some water, take a walk.
- 12:00PM EDT
Turning community into growth (CLG): 90 min
Turn your community into a growth engine by activating champions, building loops, and creating systems that drive participation, retention, and organic expansion.
Who this workshop is for
Growth Marketers & Operators
Design community-driven growth engines that turn users into advocates.Founders & Brand Builders
Differentiate your brand with a loyal, high value, identity-aligned competitors can’t copy.
Aspiring Community Leaders
Transform your passion into a thriving IRL or virtual community.
What's included
Live sessions
Learn directly from Mallory Contois in a real-time, interactive format.
Lifetime access to 20+ self-paced lessons with tactical exercises
Absorb core concepts on a schedule that works for you. Walk into live sessions ready to dive deeper, apply lessons, share progress, and workshop challenges.
Lifetime membership to a community of ambitious builders
Stay accountable, share insights with like-minded community builders throughout the course and beyond in a community led by Mallory on Slack.
Certificate of completion
Share your new skills and signal that you've committed to being the best in your craft.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
Community-led growth 101
What is community-led growth?
Learn what the buzz term means, and how it might relate to your role, business, or brand.
CLG blueprints
Learn three blueprints you can test to unlock new growth loops.
Assessing community as a growth lever
CLG isn't right for every company, brand, or initiative - learn how to evaluate the opportunity and approach testing.
Testimonials
- 1000/10 recommend if you're wanting to grow something people will genuinely love to be part of. Mallory is a wonderful instructor (and so much fun to learn from), and the course was the perfect mix of theory, real-life examples, and a project to apply all you learned to whatever you're working on.
Margarida Penedos
Operations at Focusmate - Whether you're new to the world of community-led growth or a seasoned community builder, Mallory's course gives you a solid foundation to implement community as a strategy across your business. Mallory is an expert in both the concepts and practice of community, and an absolute joy to learn with.
Kt McBratney
Head of Community @ Renew VC - This course gave me the language, practical tools, and permission to claim the kind of community work I’m already doing. Mallory lays out the foundational elements of community-led growth in a way that’s clear, actionable, and spacious, leaving room for creative thinking and your own perspective.
Kel Rakowski
Founder @ Work Unseen - As someone who is a "beginner" in Community-Led Growth, this course gave me the peer support AND knowledge to launch growth experiments in a smarter way. I'm grateful for the community that Mallory has built!
Sondra Yu
Growth @ Forward - Mallory is such a great instructor with so much CLG experience. This course really helped to put some structure and frameworks to the community activities we were already thinking about. The 1:1 sessions were also gold and I was able to meet other community/marketing folks working on similar projects.
Kim Lu
Growth & Community @ Voiceflow
Frequently asked questions
$400
USD