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Cohort 1

January 2026

January

Get clear on who you are, what you’re great at, and how to show up online with confidence to guide your career with clarity and intent.

Grace McCarrick

100k+ on TikTok, Soft Skills Speaker & Consultant

20k+ on Linkedin, Startup Leader, Founder

Joseph Olender, Personal Branding Expert

Brand Strategist, Personal Brand Consultant and Advisor

Building a Personal Brand

Advisor

Solution Consultant

Principal

Experiences Lead

Co-Founder and Managing Partner

Owner/ Operator 

Consultant

Founding GTM

Operator-in-residence

COO moving to Co-CEO in 2026

Maven

Cameo

Pinterest

Mercury Bank

Compass Real Estate

Defining your personal brand - what people know and remember you for - is one of the highest impact things you can do for your career.We would know - building and crafting our own personal brands has completely altered the course of our careers and lives. It’s not about building an audience or chasing reach - it’s about getting to know yourself and learning to express your strengths, experiences, values and belief systems with clarity. When you do, career decisions get easier, opportunities become clearer, and people think of you in the right moments.Together in this 10-day group cohort, we'll define your niche using the playbooks that have worked for us, sharpen your voice through practice and 1:1 feedback, and help you begin to show up online with confidence.By the end, you’ll walk away with a strong personal positioning statement, an optimized online profile, a content strategy you’ll actually follow, and a repeatable routine for growing your network and visibility.This course is for anyone ready to build credibility, community, and long-term career stability in a rapidly shifting professional world.

Define your POV, sharpen your voice, and start confidently showing up online.

Define your unique positioning in your space

Craft a stronger, clearer digital presence

Clarify your content pillars and tone of voice

Design a sustainable content routine that works for you

Begin to expand your network and community

Accelerate your career growth through visibility

ICs and Managers You have the expertise to turn into a personal brand, but need help navigating how to do it within your current role.

Generalists You can flex into multiple functions and struggle to define a clear story that connects them into a single, impactful narrative.

Consultants and Fractionals You need a stronger brand to attract the right clients, and you're looking to craft something that stands out.

You’ll learn the psychology of why people gather, and get tactical playbooks for ideation, design, member engagement, and creating impact.

Growth exec & community architect

Community architect, founder, GTM leader & 6x high-growth startup operator.

In a world increasingly saturated with AI-generated noise and surface-level interactions, brands and individuals who create real belonging and opportunities for identity signaling will win. People aren’t just looking for products or content - they’re craving connection, trust, and spaces that reflect their values and self-perceived identities.Community is no longer a “nice to have." It’s a competitive moat, a loyalty engine, and the most powerful driver of word-of-mouth growth. It's also really, really fun, and more important than ever.In this course you'll get:Lifetime access:<ul><li>20+ self-paced lessons, each with tactical exercises to guide you through best practices and new ways of thinking about community as a product, a growth tactic, or a passion project</li><li>Exclusive tools created by Mallory to fast-track your progress and spark new ideas</li><li>Membership to a virtual community of values-aligned community builders</li><li>Continued option attend to live discussion sessions</li></ul>During the 4 week course:<ul><li>2 optional live group sessions each week, focused on concept discussion, problem solving, and brainstorms, paced to match the lesson progression.</li><li>Async 1:1 access to Mallory for specific, personalized Q&amp;A</li></ul>

Build and scale impactful, human-led communities that cut through the AI noise.

Design a community blueprint aligned with your values and goals

Create onboarding flows that spark trust and early engagement

Build retention loops that turn members into loyal advocates

Apply growth tactics that fuel word of mouth and lasting impact

Stand out by designing spaces and experiences full of delight and magic

Growth Marketers &amp; Operators Design community-driven growth engines that turn users into advocates.

Founders &amp; Brand BuildersDifferentiate your brand with a loyal, high value, identity-aligned competitors can’t copy.

Aspiring Community LeadersTransform your passion into a thriving IRL or virtual community.

Start Building Your Personal Brand

Joseph Olender

Get clear on what you want to be known for, and where you might be able to stand out.

Identify your superpowers and unfair advantages

Learn to share your work, perspective, and expertise in a way that feels natural and sustainable.

Evaluate approaches to showing up, online and IRL

Craft a brand that draws in roles, advocates, clients, or collaborators that fit where you’re headed.

Attract the right people and opportunities

Grow Your Brand with the Community-Led Growth Flywheel

CLG @ Mercury, Founder at Old Girls Club

Learn a proven 4-stage growth model that transforms customers into collaborators, contributors, and champions.

Master the Flywheel

Choose actionable tactics for each phase of the flywheel that you can start testing immediately.

Understand the Tactics

Tailor the CLG Flywheel to fit your product, audience, and business goals.

Apply it to Drive Growth

Community-led growth 101

Head of Community at Mercury

Learn what the buzz term means, and how it might relate to your role, business, or brand.

What is community-led growth?

Learn three blueprints you can test to unlock new growth loops.

CLG blueprints

CLG isn't right for every company, brand, or initiative - learn how to evaluate the opportunity and approach testing.

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