Product-led Growth esentials to optimize how you distribute your product in B2B, for business, growth and product leaders in 3 weeks
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5 people enrolled last week.
With EU / Australian Timezone options, every Tuesday / Thursday 10:00 AM and 07:00 PM, GMT+1
How do we in B2B adress the growing problem of everyone asking for an improved buying experience and self-serve?
Product-led Growth is the most cost-efficient, measurable way to an outstanding product and its distribution in markets where the lines between the buyer and their users and teams start to blur.
You may even already have a trial or freemium version of your product out there but are not sure how to further optimize it or how it fits into a long term growth strategy.
In B2B, we need to think differently about teams and the products we design for them:
I brought product-led growth as an operative, executive, and advisor to dozens of companies from B2C to B2B to optimize their user acquisition, retention, and monetization.
Learn how to structure a (product-led) growth strategy that works for your business. It is designed for leaders from all functions who want to understand and not just blindly execute.
The course runs over 3 weeks (6 live zoom classes, recorded), every tuesday and thursday and has two different timezone options for every session. Half of the sessions also include world-class speakers and operators to share their, real experience with product-led growth and the challenges they faced - and how they mastered them.
Senior level product, growth & marketing leaders in B2B who want to understand and leverage PLG as a distribution model to optimize growth.
PMs & Marketers who want to understandi what drives product-led growth.
GTM leaders wanting to understand why PLG is disrupting many classical distribution models.
Product-led Growth in B2B
Jan 2—Jan 7
Tue, Jan 2, 10:00 AM - 11:00 AM UTC
Tue, Jan 2, 6:00 PM - 7:00 PM UTC
Thu, Jan 4, 10:00 AM - 11:00 AM UTC
Thu, Jan 4, 6:00 PM - 7:00 PM UTC
A clear definition of what it is beyond trials and freemiums and the science behind it all.
Where product-led growth belongs between having product-market fit and a scaling organization.
Examples from the industry and analyzing why they do what they do. Understanding what successful PLG looks like is essential to not end up blindly copying
Jan 8—Jan 11
Tue, Jan 9, 10:00 AM - 11:00 AM UTC
Tue, Jan 9, 6:00 PM - 7:00 PM UTC
Thu, Jan 11, 10:00 AM - 11:00 AM UTC
Thu, Jan 11, 6:00 PM - 7:00 PM UTC
A different way on looking at success, our ICPs: Loops
Tue, Jan 16, 10:00 AM - 11:00 AM UTC
Tue, Jan 16, 6:00 PM - 7:00 PM UTC
Thu, Jan 18, 10:00 AM - 11:00 AM UTC
Thu, Jan 18, 6:00 PM - 7:00 PM UTC
How to think about Growth, Product Management and some practical ressources for it
Head of Product / PLG Advisor
Leah Tharin specializes in bringing product-led growth and sales-led together in B2B
She writes about her experience on www.leahtharin.com (Podcast, Newsletter, Youtube Channel)
We use the majority of the time to discuss as a group your specific challenges and questions you had from the async learning materials and to address Q&A questions.
~30 - 45 minutes before every session
Before every session you get ~30min videos to ease you into the topics including some interactive exercises for you to prepare beforehand.
Miss a session? Not a problem, you will have access immediately afterwards.
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Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you