4.8
(23 ratings)
2 Weeks
·Cohort-based Course
Product-led Growth esentials to optimize how you distribute your product in B2B, for business, growth and product leaders in 3 weeks
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Course overview
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With EU / Australian Timezone options, every Tuesday / Thursday 10:00 AM and 07:00 PM, GMT+1
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How do we in B2B adress the growing problem of everyone asking for an improved buying experience and self-serve?
Product-led Growth is the most cost-efficient, measurable way to an outstanding product and its distribution in markets where the lines between the buyer and their users and teams start to blur.
You may even already have a trial or freemium version of your product out there but are not sure how to further optimize it or how it fits into a long term growth strategy.
In B2B, we need to think differently about teams and the products we design for them:
I brought product-led growth as an operative, executive, and advisor to dozens of companies from B2C to B2B to optimize their user acquisition, retention, and monetization.
Learn how to structure a (product-led) growth strategy that works for your business. It is designed for leaders from all functions who want to understand and not just blindly execute.
The course runs over 3 weeks (6 live zoom classes, recorded), every tuesday and thursday and has two different timezone options for every session. Half of the sessions also include world-class speakers and operators to share their, real experience with product-led growth and the challenges they faced - and how they mastered them.
01
Senior level product, growth & marketing leaders in B2B who want to understand and leverage PLG as a distribution model to optimize growth.
02
PMs & Marketers who want to understandi what drives product-led growth.
03
GTM leaders wanting to understand why PLG is disrupting many classical distribution models.
Product-led Growth in B2B
Week 1
Week 1
Jan 2—Jan 7
Events
Tue, Jan 2, 9:00 AM - 10:00 AM UTC
Tue, Jan 2, 6:00 PM - 7:00 PM UTC
Thu, Jan 4, 10:00 AM - 11:00 AM UTC
Thu, Jan 4, 6:00 PM - 7:00 PM UTC
Modules
A clear definition of what it is beyond trials and freemiums and the science behind it all.
Where product-led growth belongs between having product-market fit and a scaling organization.
Examples from the industry and analyzing why they do what they do. Understanding what successful PLG looks like is essential to not end up blindly copying
Week 2
Week 2
Jan 8—Jan 11
Events
Tue, Jan 9, 10:00 AM - 11:00 AM UTC
Tue, Jan 9, 6:00 PM - 7:00 PM UTC
Thu, Jan 11, 10:00 AM - 11:00 AM UTC
Thu, Jan 11, 6:00 PM - 7:00 PM UTC
Modules
A different way on looking at success, our ICPs: Loops
Post-Course
Post-Course
Events
Tue, Jan 16, 10:00 AM - 11:00 AM UTC
Tue, Jan 16, 6:00 PM - 7:00 PM UTC
Thu, Jan 18, 10:00 AM - 11:00 AM UTC
Thu, Jan 18, 6:00 PM - 7:00 PM UTC
Modules
How to think about Growth, Product Management and some practical ressources for it
Bonus
Bonus
Modules
4.8
(23 ratings)
Head of Product / PLG Advisor
Leah Tharin specializes in bringing product-led growth and sales-led together in B2B
She writes about her experience on www.leahtharin.com (Podcast, Newsletter, Youtube Channel)
We use the majority of the time to discuss as a group your specific challenges and questions you had from the async learning materials and to address Q&A questions.
~30 - 45 minutes before every session
Before every session you get ~30min videos to ease you into the topics including some interactive exercises for you to prepare beforehand.
Miss a session? Not a problem, you will have access immediately afterwards.
The session recording of the first 40 minutes from the Maven "Product-led Growth in B2B" cohort totally free:
PLG Cohort 4 - Q1 2024
$950 USD
Dates
Jan 2—11, 2024
Payment Deadline
Jan 1, 2024
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PLG Cohort 4 - Q1 2024
$950 USD
Dates
Jan 2—11, 2024
Payment Deadline
Jan 1, 2024
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you