Product-led Growth Foundations
9.6
(12 ratings)
2 Weeks
·Cohort-based Course
The best tactics and frameworks in product-led growth to transform your company, reduce your acquisition costs, and grow more sustainably
Hosted by
Leah Tharin
Head of Product, Jua.ai. Ex Smallpdf.com, Microsoft. Serial Advisor
This course is popular
3 people enrolled last week.
Course overview
Content:
What Product-led Growth is
How to expand your market by moving up or down market with Product-led Growth
How to define product-led ICPs
Find and define their customer success signals
Inside view of how to do PLG in B2C and B2B
How to connect PLG into an existing B2C or B2B business
Implementing PLG -> Data, Team Structure, and Outcome driven Goalsetting, Flywheels
Network and get access to a community of peers around PLG
I consulted with over a dozen of companies and dozens of 1:1 senior practitioners on how to get product-led growth right to drive not only defendable revenue but also to move their companies to be product-led.
I'm a leading voice on PLG, constantly adjusting my material to incorporate the latest learnings.
This course is limited in classsize to ensure good collaboration and Q&A quality.
01
Senior to VP level product managers/leaders in Tech startups or scale ups
02
Anyone working in B2B or B2C companies wanting to understand what Product-led Growth is about.
03
Anyone wanting to understand why Product-led Growth is disrupting many Sales-Led Growth companies.
Ressource efficiency is more important than ever. How to leverage product-led growth in an environment where money is hard to come by:
As a founder, as a PM or even Marketer it has become a table stake to understand what PLG is and why it's taking the industry by storm.
How we scaled from 2 to 30mio ARR in 2 years at Smallpdf through product-led growth and problems we ran into.
How Jua.Ai is structuring a complex API product to enterprise buyers and connects it to Product-led Growth
The ability to teach what product-led growth is positions you not only better but also ensures that your organization can do it.
Product-led growth is about knowing your customer better than anyone else. How to turn this data into revenue by finding and defining customer success signals.
You'll get access to a dedicated Slack community to exchange with other cohort members and ask questions between sessions.
You will get access to a free premium version of my product-led growth guide which is featured in university MBAs
Head of Product / PLG Advisor
Leah Tharin specializes in bringing product-led growth and sales-led together in B2B
She writes about her experience on www.leahtharin.com (Podcast, Newsletter, Youtube Channel) and is a renowned Growth advisor to dozens of senior leaders and companies.
4 Sessions
7:00pm - 8:30pm CET
1.5h presented material + time for Q&A and pre-submitted questions
Light exercises and templates provided
You can submit questions before and after each session which other members can vote on. We'll tackle some of them briefly every day.
Cohort 2 - Q3 2023
$950 USD
Dates
July 11 - 20, 2023
Payment Deadline
July 10, 2023
9.6
(12 ratings)
Adam Fishman
Elena Hauerhof
Mike MacIntyre
Aateka Shashank
Alberto Pasino
Fabio Delaiti
Peter Laczko
Tamir Haddad
Priya Bhatia
Gemma Kim
01
What product-led growth is and why you should care
A clear definition of what it is beyond trials and freemiums and the science behind it all.
Where product-led growth belongs between having product-market fit and a scaling organization.
Examples from the industry and analyzing why they do what they do. Understanding what successful PLG looks like is essential to not end up blindly copying
02
Finding Opportunities & Customer Success
Finding ICPs, positioning and qualitative interviewing are close allies of any company that implements product-led growth.
03
Building Product-led Growth foundations in B2B and B2C
Getting Data and Customer success right. Cross-functional teams and outcome-driven goals to build great products.
04
Understanding Flywheels in Practice & Case Studies
Spinning the flyhweel is the holy grail of PLG. Users acquiring other users.. What it takes to get there and a more indepth look
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Cohort 2 - Q3 2023
$950 USD
Dates
July 11 - 20, 2023
Payment Deadline
July 10, 2023