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Product-led Growth Foundations

9.6

(12 ratings)

·

2 Weeks

·

Cohort-based Course

The best tactics and frameworks in product-led growth to transform your company, reduce your acquisition costs, and grow more sustainably

Hosted by

Leah Tharin

Head of Product, Jua.ai. Ex Smallpdf.com, Microsoft. Serial Advisor

This course is popular

3 people enrolled last week.

Course overview

Understanding product-led growth

Content:

What Product-led Growth is

How to expand your market by moving up or down market with Product-led Growth

How to define product-led ICPs

Find and define their customer success signals

Inside view of how to do PLG in B2C and B2B

How to connect PLG into an existing B2C or B2B business

Implementing PLG -> Data, Team Structure, and Outcome driven Goalsetting, Flywheels


Network and get access to a community of peers around PLG


I consulted with over a dozen of companies and dozens of 1:1 senior practitioners on how to get product-led growth right to drive not only defendable revenue but also to move their companies to be product-led.

I'm a leading voice on PLG, constantly adjusting my material to incorporate the latest learnings.


This course is limited in classsize to ensure good collaboration and Q&A quality.

Who is this course for

01

Senior to VP level product managers/leaders in Tech startups or scale ups

02

Anyone working in B2B or B2C companies wanting to understand what Product-led Growth is about.

03

Anyone wanting to understand why Product-led Growth is disrupting many Sales-Led Growth companies.

What you’ll get out of this course

How to predict impact before it happens

Ressource efficiency is more important than ever. How to leverage product-led growth in an environment where money is hard to come by:


  • What should we start with?
  • How do we structure it with minimal risk?
  • How to access new markets without rebuilding everything
Understanding the current markets

As a founder, as a PM or even Marketer it has become a table stake to understand what PLG is and why it's taking the industry by storm.

What does product-led growth look like in action

How we scaled from 2 to 30mio ARR in 2 years at Smallpdf through product-led growth and problems we ran into.

How Jua.Ai is structuring a complex API product to enterprise buyers and connects it to Product-led Growth

How to lay the foundations for Product-led Growth in B2B / B2C

The ability to teach what product-led growth is positions you not only better but also ensures that your organization can do it.

How to transform data about users into revenue: Flywheels

Product-led growth is about knowing your customer better than anyone else. How to turn this data into revenue by finding and defining customer success signals.

Interactive Community & Special Material

You'll get access to a dedicated Slack community to exchange with other cohort members and ask questions between sessions.


You will get access to a free premium version of my product-led growth guide which is featured in university MBAs

Meet your instructor

Leah Tharin

Leah Tharin

Head of Product / PLG Advisor

Leah Tharin specializes in bringing product-led growth and sales-led together in B2B

  • Head of product at Jua.ai, ML/AI revolutionizing weather forecasts
  • Core product at Smallpdf a B2C platform with over 32'000'000 monthly active users. From 20 - 150 FTEs in 2 years
  • Interim Head of product at Deindeal.ch (pushing Groupon out of the market)
  • Microsoft Online Lead Switzerland
  • PLG & Growth advisor to a dozen companies


She writes about her experience on www.leahtharin.com (Podcast, Newsletter, Youtube Channel) and is a renowned Growth advisor to dozens of senior leaders and companies.

Course schedule

4-6 hours per week / 2 weeks

  • 11th - 20th of July

    4 Sessions

  • Tuesday, and Thursday

    7:00pm - 8:30pm CET

    1.5h presented material + time for Q&A and pre-submitted questions

    Light exercises and templates provided

  • AMA / Q&A

    You can submit questions before and after each session which other members can vote on. We'll tackle some of them briefly every day.

A pattern of wavy dots
Join an upcoming cohort

Product-led Growth Foundations

Cohort 2 - Q3 2023

$950 USD

Dates

July 11 - 20, 2023

Payment Deadline

July 10, 2023

Get reimbursed by your employer

9.6

(12 ratings)

What people are saying

        No one, and I mean no one, will give you the straight talk on PLG like Leah. Transform your company, reduce your acquisition costs, and grow more sustainability with the knowledge she’ll impart.
Adam Fishman

Adam Fishman

Interim Executive, Program Partner and Exec in Residence, Advisor for Product and Growth, Board Member
        The course was packed with unique knowledge. I thoroughly enjoyed it and got super inspired to grow the business trough PLG. I also think that Leah was amazing and provided a huge amount of knowledge. 
Elena Hauerhof

Elena Hauerhof

Head of Product, Maritime Intelligence
        Having read and listened to Leah's content this course was a great way to build on that content through interactive sessions and live examples. I would really recommend pre-reading so that the group can get into the detail of the course. Leah has a real clarity of thought which I loved and can back it up with real life case studies.
Mike MacIntyre

Mike MacIntyre

VP Product, Panaseer
        Leah has the superwoman ability to share really key concepts for people across the board (PMs, founders, marketers) in a very succinct way and still have room for questions. We covered a lot of content in 6 hours and left with a lot of resources!
Aateka Shashank

Aateka Shashank

Product Manager @MyHeat
        A concentrate of enlightening insights, aha moments, and priceless insider tips, curated by an inspirational thought leader. No matter your seniority level, this course is a sheer gold mine!
Alberto Pasino

Alberto Pasino

CMO, BeeHere
        The content is really amazing. Leah is super prepared, passionate and committed. The duration and cadence was sustainable. Homeworks were fundamental to understanding the key points.
Fabio Delaiti

Fabio Delaiti

Kanban Trainer, Founder
        This course is great for anyone who want to level up their product game. It is focused on PLG but deep down PLG is just what good product management is about. Even if you have nothing to do with PLG you are going to deliver better product for your customers, while knowing more about them after this taking course. 
Peter Laczko

Peter Laczko

Senior Product Manager, Get Bridge
        Amazing content, super insightful, and very actionable, I learned a ton. I think the only downside is that a lot of the analysis is very maturity specific, i.e. as a two-person startup, none of the product-led sales material is applicable to me at this stage, so might be segmented in the future. Leah was incredible.
Tamir Haddad

Tamir Haddad

Founder, General Counsel
        As a Growth PM, I'd read a ton of other material on Growth; yet Leah helped me identify my blind spots - diving into data and clearly outlining actionable insights. Leah's material on product growth is my first stop whenever I'm looking to clarify a growth concept. She also continues to support and check in my progress on a regular basis.
Priya Bhatia

Priya Bhatia

Growth Product Management Lead, Growth at 7Shifts
        Leah is incredibly good at explaining complex topics and giving advice from various standpoints. Her material has helped me a lot in my profession by exposing tools and methods to me, making my everyday work easier
Gemma Kim

Gemma Kim

Product Manager, Properti

Course syllabus

01

What product-led growth is and why you should care

A clear definition of what it is beyond trials and freemiums and the science behind it all.

Where product-led growth belongs between having product-market fit and a scaling organization.


Examples from the industry and analyzing why they do what they do. Understanding what successful PLG looks like is essential to not end up blindly copying

02

Finding Opportunities & Customer Success

Finding ICPs, positioning and qualitative interviewing are close allies of any company that implements product-led growth.

03

Building Product-led Growth foundations in B2B and B2C

Getting Data and Customer success right. Cross-functional teams and outcome-driven goals to build great products.

04

Understanding Flywheels in Practice & Case Studies

Spinning the flyhweel is the holy grail of PLG. Users acquiring other users.. What it takes to get there and a more indepth look

Is Product-led Growth the right thing for us?

Gagan (CEO@Maven) and Me talking about cohort education and plg.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
I'd like to reimburse my course

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots
Join an upcoming cohort

Product-led Growth Foundations

Cohort 2 - Q3 2023

$950 USD

Dates

July 11 - 20, 2023

Payment Deadline

July 10, 2023

Get reimbursed by your employer

$950 USD

9.6

(12)

·

2 Weeks

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