The Growth Renaissance
How to Design for Product Led Growth
Hosted by Sera Tajima
What you'll learn
Understand PLG Principles
Learn the fundamental building blocks of growth that drive the world's most successful tech companies.
4 Key Criteria to Assess PLG Readiness.
Assess if your company is ready for PLG (and the caveats).
3 Principles for Designing Your Growth Loop
Transform your product into a self-reinforcing cycle of acquisition, activation, engagement, and monetization.
Measure Design Impact
Track the right metrics at each stage of your growth loop.
Recommended reading 📚
Get Sera's guide before the lesson: https://seratajima.substack.com/p/your-guide-to-product-led-growth
Why this topic matters
Growth skills are in demand. Product-led growth is the dominant strategy for successful SaaS companies. In today's competitive market, traditional sales-led growth is less effective and more expensive. Understanding how to design for product-led growth isn't just a nice-to-have—it's becoming a core competency for product people. Growth was listed in Linkedin's top 25 jobs of 2025. ⚡️
You'll learn from
Sera Tajima
Scaled growth at Hired, MessageBird, BetterUp, Founder at The Craft
Increased user onboarding by 214%
Speaker at Design X, Uber, Ikea, University of Hawaii
Author of Conscious Technology
Trained Product Designers From
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