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Build Your Product-Led Growth Strategy

Hosted by

Leah Tharin

Fri, Jun 28, 2024

5:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

272 signed up

What you'll learn

How PLG leverages product value to create organic growth

Discuss examples of successful B2B companies that have used product-led growth to scale

How to identify your product's unique "aha moment"

Techniques to pinpoint and measure the exact actions in your product that result in long-term user engagement

How PMs can effectively collaborate with sales

Ways that product managers (who know nothing about sales) can actually make your sales team better, without the drama

🎧 Recommended pre-reading

Please watch this short video about the basics of Product-Led Growth: https://bit.ly/3VgP96y

Why this topic matters

Unlike traditional sales-led models, Product-Led Growth (PLG) leverages product value to create organic growth, reducing customer acquisition costs and increasing user retention. In this session, Maven co-founder, Gagan Biyani, will interview PLG expert, Leah Tharin, on how to build your company's product-led growth strategy. Recommended pre-reading: https://bit.ly/3VgP9

You'll learn from

Leah Tharin

Chief Product Officer & PLG Advisor

Leah Tharin specializes in bringing product-led growth and sales-led together in B2B

  • Acting CPGO of GotPhoto, 20m ARR / 180 people scaleup, shopify for photographers.
  • Author of the #1 most-read PLG Guide worldwide
  • Head of Product and Growth at Jua.ai, ML/AI
  • Product Lead at Smallpdf a Scale up with over 50M monthly active users.
  • Head of Product at Deindeal.ch (pushing Groupon out)
  • Microsoft Online Lead Switzerland
  • PLG & Growth advisor to a dozen companies
  • Portfolio Advisor @ Notion Capital


She writes about her experience on www.leahtharin.com (Podcast, Newsletter, Youtube Channel)

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