How to Build a B2B Pipeline With AI That Runs Itself

Hosted by Will Leatherman

76 students

In this video

What you'll learn

The 4 B2B channels — and how to use them right

A breakdown of all 4 B2B channels — what each one's actual job is and the sequencing mistake that kills pipelines.

Build an orbit of warm buyers

The exact system for staying present across 3–18 month buying cycles — so you're there when timing is right.

The full B2B loop and how to turn it on

How 5 frameworks connect into a self-reinforcing system where content, signals, and outreach compound over time.

Why this topic matters

This session breaks down the 5 frameworks that fix broken B2B pipelines — covering the 4 key channels, how to build an orbit of warm buyers across long sales cycles, and how to connect it all into a compounding system.

You'll learn from

Will Leatherman

Founder, Catalyst GTM Agency

Why trust me?

Runs the content and signal layer for B2B companies across 20+ industries — producing the frameworks and warm buyer identification that drives pipeline without founder-led selling
Built the B2B Protocol system from the ground up after watching 100+ founders stall on the same outreach mistakes
Hosts Catalyst's Lightning Lesson series — live GTM sessions attended by thousands of B2B founders, sales leaders, and marketing leads
Created the AI-powered content and signal stack that tells founders exactly who's warm, when to reach out, and what to say

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