How to Build a B2B Pipeline With AI That Runs Itself
Hosted by Will Leatherman
Wed, Apr 15, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
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Will Leatherman and Jacob Bank
Building content engines for GTM teams. Founder, Relay.app. 64k+ on LinkedIn
Wed, Apr 15, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Will Leatherman and Jacob Bank
Building content engines for GTM teams. Founder, Relay.app. 64k+ on LinkedIn
What you'll learn
The 4 B2B channels — and how to use them right
A breakdown of all 4 B2B channels — what each one's actual job is and the sequencing mistake that kills pipelines.
Build an orbit of warm buyers
The exact system for staying present across 3–18 month buying cycles — so you're there when timing is right.
The full B2B loop and how to turn it on
How 5 frameworks connect into a self-reinforcing system where content, signals, and outreach compound over time.
Why this topic matters
This session breaks down the 5 frameworks that fix broken B2B pipelines — covering the 4 key channels, how to build an orbit of warm buyers across long sales cycles, and how to connect it all into a compounding system.
You'll learn from
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Will Leatherman
Founder, Catalyst GTM Agency
Why trust me?
- Runs the content and signal layer for B2B companies across 20+ industries — producing the frameworks and warm buyer identification that drives pipeline without founder-led selling
- Built the B2B Protocol system from the ground up after watching 100+ founders stall on the same outreach mistakes
- Hosts Catalyst's Lightning Lesson series — live GTM sessions attended by thousands of B2B founders, sales leaders, and marketing leads
- Created the AI-powered content and signal stack that tells founders exactly who's warm, when to reach out, and what to say
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