Free Lesson

Turn AI Search Into a Pipeline Channel

45 min
Jul 9, 2026 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

A map of where your buyers ask AI

The exact prompts and platforms your buyers use, so you know where to show up first.

The off-site moves that drive AI citations

Earn mentions in the communities, reviews, and listicles AI trusts more than your own site.

How to measure AI search as booked pipeline

Track AI-sourced visits through to booked calls, so you can prove the channel pays for itself.

Why this topic matters

Most teams treat AI search as a vanity check: they ask ChatGPT if it knows them, then move on. It can be a channel that compounds, the way SEO did. The citations that matter come mostly from off your site, from the communities and reviews your buyers trust. This session gives you the channel map and the plays that turn AI mentions into booked calls, plus how to measure it as pipeline.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Catalyst Content
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