Lightning Lessons

The Growth Renaissance

How Top SaaS Companies Optimize Their Pricing

Hosted by Rob Litterst

Fri, Mar 28, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

165 students

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Pricing for SaaS: Your Competitive Advantage
Rob Litterst and Wilson Sadowski

What you'll learn

Real-world pricing wins

Learn from successful pricing updates at Loom, Pipedrive, and Ahrefs that drove measurable growth.

Avoid costly mistakes

Examine real pricing missteps from top companies and the specific lessons you can apply immediately.

Evolve to outcome-based pricing

Master the incremental approach to outcome-based pricing without disrupting your current model.

Why this topic matters

In today's SaaS landscape, pricing strategy has become a critical differentiator. Companies that understand how to strategically adjust their pricing can significantly improve profitability while maintaining customer satisfaction. This lesson distills key insights from real-world pricing changes to help you make more informed decisions about your own pricing strategy in 2025 and beyond

You'll learn from

Rob Litterst

Rob is the Cofounder of PricingSaaS, a pricing intelligence platform.

Prior to PricingSaaS, Rob spent 3 years as a pricing consultant at ProfitWell, and has been writing a weekly digest on SaaS pricing, Good Better Best, since 2020.


Rob has spent 12+ years in SaaS, including roles in Sales and Marketing leadership at HubSpot.

Learn directly from Rob Litterst

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