Free Lesson
Senior PMs: Build Business Cases Execs Say Yes To
30 min
Oct 15, 2026 12:00 PM
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What you'll learn
Build a Financial Case for a Product Bet
Translate product metrics into revenue, profit, and payback using a simple business-case model.
Pressure-Test the Assumptions
Identify risky inputs and model conservative, base, and stretch scenarios before an executive asks.
Defend the Investment in Executive Language
Present the case in under two minutes, with the upside, assumptions, risks, and recommendation.
Why this topic matters
You’re great at shipping, but as your scope grows, you need to get good at getting your ideas funded. Senior PMs need to show how product decisions drive revenue, profit, and business outcomes. This lesson helps you turn a strong product recommendation into a financial case executives can evaluate, challenge, and say yes to.
