CPTO Madison Reed | Braintrust, Nextdoor
Chief Product Officer, Executive Coach


Someone is going to challenge you in public.
-The CFO will say, “I don’t buy the number.”
-The founder will interrupt: “That’s not the problem; your team is.”
-An executive will question your judgment in front of everyone.
-Your buyer will tell you they do not have the problem you are selling the solution for.
-Your client will tell you they do not see the ROI of the AI Transformation you are leading and they're about to pull the plug.
Even though you know your material, you will freeze, ramble, defend, or concede.
In this, of course, I coach you through these situations so you don't do that again and tank your promotion, or sale, and get labeled as "junior". This is not a character flaw. It is what happens when no one has ever trained you for pressure that is the critical part of your job.
In this workshop, I am going to put you into that situation on purpose. You will get uncomfortable. You will get pushed. You will practice getting ambushed, learn to reground and take back the narrative. You will learn to lead.
The leaders who get promoted and earn the externally facing roles are the ones who show up even when they don't know the outcome.
You will learn to name what is happening, take a pause, get curious and re-direct the conversation when things are not going according to pl
Understand your breaking points and get the tools and practice to overcome.
Identify your pressure triggers, then pause, reframe, and respond without freezing, rambling, conceding, or getting defensive
Use a repeatable approach to deescalate tension, answer the real concern, and keep the conversation moving.
Run realistic simulations, get live coaching and peer feedback, then leave with specific moves to use in your next high-stakes meeting.
Identify and handle tricky situations. Learn the SSSO storytelling under fire framework. Re-direct journalist ambush and learn executive composure.
Elena runs live hostile simulations. You will be challenged, interrupted, and pushed in real time while everyone else piles on. You will apply the frameworks just learned with coaching in the moment.
Take turns running hostile scenarios with peers. Give and receive feedback. Leave with reps logged, confidence, a personal playbook, and AI tools to keep practicing with after the workshop ends.
Time for live Q&A where we get real and deep.

Survived the trading floor, the boardroom, and the hostile questions.



Chief Product Officer, Improv Artist, Founder-Mode Impersonator

Product Leader, Competitive Debater, The Skeptic Who Did the Reading
Senior Product & Tech Leader
Stay composed and credible when execs push back, navigate conflict and politics, recover when knocked off script
Transformation Leader / Consultant
Lead through resistance, ambiguity, and skeptical stakeholders without losing authority or momentum.
Customer-Facing Leader / Seller
Handle objections, curveballs, and tough questions while protecting trust, credibility, and win the deal.
This will be a tough situation; if you are not ready to be challenged on the spot, this workshop is not for you.
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Real situation practice
An AI wont yell at you a person will. Let's get uncomfortable in a safe space so you are ready.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
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Really enjoyed the course learning from Elena and our cohort! great takeaways of frameworks, tool stacks and live feedback and the bonus video submission for Elena's deep review on where to improve.

Deepak
I really loved the content and course. I can't wait to dig deeper in the content that was provided!

Ryan
extremely valuable, not just from the standpoint of executive presence, but also from the use of AI tools showing you better ways to act and present yourself.

Barry
I found the course very practical and actionable. Elena is very generous with resources you can continue to use beyond the course as well. Highly recommend!

Krista
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