Free Lesson
5 critical resources to create differentiated context
45 min
Oct 28, 2026 8:00 AM
Virtual (Zoom)
In this video
What you'll learn
Win-loss patterns and an ICP
Run skills on sales calls and reviews to see why deals close, then turn that into an ICP file Claude reads first
Competitors and the founder's POV
Map competitors from their URLs and codify what the founder believes about the market
Goals everything works toward
Write down the revenue and pipeline goals, so every later output knows what it's for
Yours to keep: my public repo with 5 context skills
ICP, competitors, voice, positioning and messaging, free on GitHub. All 11 skills are in my $19.99 context plugin
Why this topic matters
Your sales calls, G2 reviews and founder interviews already explain why you win, but Claude can't use them until they're files. Live on Granola, I'll build five: • win-loss patterns • ICP • competitor map • founder POV • goals. Bring your URL and two call transcripts. Free for registrants: my public repo on GitHub with the five foundational context skills.
