Free Lesson
5 critical resources to create differentiated context
Part of Build your AI marketing system in Claude Code, live
45 min
Oct 28, 2026 8:00 AM
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What you'll learn
Win-loss patterns and an ICP
Run skills on sales calls and reviews to see why deals close, then turn that into an ICP file Claude reads first
Competitors and the founder's POV
Map competitors from their URLs and codify what the founder believes about the market
Goals everything works toward
Write down the revenue and pipeline goals, so every later output knows what it's for
Why this topic matters
What your best customers want and what your founder believes are written down, in sales calls, on your website and in podcast interviews. Claude can't use any of it until it's codified. In this session I'll take Granola's website, customer reviews and founder interviews and build five files live: win-loss patterns, ICP, competitors, founder POV and goals. Bring your URL and two call transcripts. You'll get the five skills after the session.
