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Create a Data Blueprint for Product-led Growth

Hosted by Hila Qu

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What you'll learn

Why Product-led Growth is actually Data-led Growth?

4 Critical Roles Data play in PLG initiatives

The must-have data sources for PLG success

Start with the essential data & tools and evolve to more sophisticated stack

The data blueprints for common PLG focus areas

What kinds of data is needed for new user activation analysis, PQLs, etc.

Why this topic matters

From my experience leading growth teams and advising over 20 companies on their PLG journey, data is often the most common roadblock many B2B SaaS companies face, when they want to adopt Product-led Growth motion. In this lightening Lesson, I will help you understand why data matter so much in PLG and how to get started with building a solid data foundation.

You'll learn from

Hila Qu

VP Growth at GitLab & Acorns, PLG Advisor to over 20 public companies & startups


Growth Advisor & Leader at

GitLab
Reforge
Adobe
Replit
Acorns

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