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Create a Data Blueprint for Product-led Growth
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What you'll learn
Why Product-led Growth is actually Data-led Growth?
4 Critical Roles Data play in PLG initiatives
The must-have data sources for PLG success
Start with the essential data & tools and evolve to more sophisticated stack
The data blueprints for common PLG focus areas
What kinds of data is needed for new user activation analysis, PQLs, etc.
Why this topic matters
From my experience leading growth teams and advising over 20 companies on their PLG journey, data is often the most common roadblock many B2B SaaS companies face, when they want to adopt Product-led Growth motion. In this lightening Lesson, I will help you understand why data matter so much in PLG and how to get started with building a solid data foundation.
You'll learn from
Hila Qu
VP Growth at GitLab & Acorns, PLG Advisor to over 20 public companies & startups
Growth Advisor & Leader at
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