When I was tasked with leading PLG initiatives at GitLab, I quickly found myself juggling multiple responsibilities:

- I needed to show concrete lifts in key metrics to build trust and secure resources.

- I had to define a PLG strategy and educate the organization about it since no one else had.

- To ensure long-term success, I also had to identify and address gaps in data and tooling

As of 2023, 58% of B2B SaaS companies have PLG initiatives. Many PLG leaders, like myself, find themselves grappling with the same challenges:

How do you show immediate impact, while also clarifying strategy and building a strong foundation for PLG?

This course is designed to solve those challenges, drawing from my experiences guiding over 20 B2B SaaS startups and scale-ups on their PLG journeys.

First, you’ll learn how to define success for PLG, cutting through myths and setting clear expectations. I’ll walk you through the four steps I use to identify the biggest opportunities across the PLG funnel. 

Next, you'll be equipped with frameworks to evaluate your PLG foundation, pinpoint major gaps in product, data, and tooling and develop a plan to fix them.

Then, we’ll dive deep into the key growth levers: New User Self-serve Activation & Conversion, Existing User Engagement, Expansion, Monetization, and Product Qualified Leads (PQLs). You'll get proven analytical frameworks & tactics, real-world examples, and a wealth of experiment ideas you can test today.

This course aims to be tactical and actionable and focuss on the 7 most growth critical levers along the PLG Funnel:

- Build a killer homepage

- Design an effective onboarding flow

- Maximize checkout success & trial conversions

- Understand and increase product engagement

- Create in-product monetization triggers

- Design a high converting pricing page

- Kickstart Product-led Sales process

In addition to the in-depth course material delivered via live sessions, I also designed hands-on projects for you to apply the learning to your own product and dedicated sessions to discuss questions you might have with the material or projects.

By the end, you’ll leave with a PLG roadmap ready for immediate implementation—featuring quick wins, big bets, and the foundational improvements needed in data, infrastructure, and tooling. With it, you are truly ready to maximize your PLG funnel, both in short term and long term.