3 Weeks
·Cohort-based Course
Identify key growth levers, launch quick wins, and build a strategic roadmap for long-term PLG success
3 Weeks
·Cohort-based Course
Identify key growth levers, launch quick wins, and build a strategic roadmap for long-term PLG success
Leading, Advising and Teaching Growth at
Course overview
When I was tasked with leading PLG initiatives at GitLab, I quickly found myself juggling multiple responsibilities:
- I needed to show concrete lifts in key metrics to build trust and secure resources.
- I had to define a PLG strategy and educate the organization about it since no one else had.
- To ensure long-term success, I also had to identify and address gaps in data and tooling
As of 2023, 58% of B2B SaaS companies have PLG initiatives. Many PLG leaders, like myself, find themselves grappling with the same challenges:
How do you show immediate impact, while also clarifying strategy and building a strong foundation for PLG?
This course is designed to solve those challenges, drawing from my experiences guiding over 20 B2B SaaS startups and scale-ups on their PLG journeys.
First, you’ll learn how to define success for PLG, cutting through myths and setting clear expectations. I’ll walk you through the four steps I use to identify the biggest opportunities across the PLG funnel.
Next, you'll be equipped with frameworks to evaluate your PLG foundation, pinpoint major gaps in product, data, and tooling and develop a plan to fix them.
Then, we’ll dive deep into the key growth levers: New User Self-serve Activation & Conversion, Existing User Engagement, Expansion, Monetization, and Product Qualified Leads (PQLs). You'll get proven analytical frameworks & tactics, real-world examples, and a wealth of experiment ideas you can test today.
This course aims to be tactical and actionable and focuss on the 7 most growth critical levers along the PLG Funnel:
- Build a killer homepage
- Design an effective onboarding flow
- Maximize checkout success & trial conversions
- Understand and increase product engagement
- Create in-product monetization triggers
- Design a high converting pricing page
- Kickstart Product-led Sales process
In addition to the in-depth course material delivered via live sessions, I also designed hands-on projects for you to apply the learning to your own product and dedicated sessions to discuss questions you might have with the material or projects.
By the end, you’ll leave with a PLG roadmap ready for immediate implementation—featuring quick wins, big bets, and the foundational improvements needed in data, infrastructure, and tooling. With it, you are truly ready to maximize your PLG funnel, both in short term and long term.
When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail & Gamma (see FAQ for details)
01
Product & Growth Leaders who are leading the charge on PLG initiatives.
You need to show impact fast while solving daily challenges.
02
Startup Founders & Company Executives who seek to leverage PLG to scale their business.
You need to integrate PLG with company strategies
03
First-Line Practitioners (PM, Marketer, Analyst) who want to become strategic thought leaders in PLG.
You want to uplevel your career.
4 Steps to analyze your PLG funnel to find the biggest opportunties
Common gaps in your PLG foundation: product, data and infrastructure/tools
3 Key Levers to maximize your New user Self-serve Activation and Conversion
4 Key Levers to drive Product-led Engagement, Expansion & Monetization
Build a PLG roadmap for both short term and long term successes
In-depth course material and hands-on projects to apply your learning right way
A network of peers & access to instructor for in-depth discussion
6 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Maximize the Product-Led Growth Funnel: Actionable Strategies & Tactics
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Asad Khan
Zoltan Szalas
Amanda Lieu
Eleanor O'Neill
Rytis Meskauskas
Tabish Gilani
Hila Qu is a renowned growth advisor, angel investor, and published author (her book about growth was named one of the top 10 business books of 2018 in China).
Previously, she served as the zero-to-one Growth Leader at GitLab, where she implemented and scaled their PLG motion, and at Acorns, scaling them from 1 million to 5 million users.
Her writings and interviews on the topic of Product-led Growth were featured on Lenny's newsletter, 20VC, Techcrunch etc.
Join an upcoming cohort
Cohort 1
$980
Dates
Payment Deadline
Does this course apply to B2B or B2C?
I work full-time, what is the expected time commitment?
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I have a question about the course. How can I get in touch with Hila?
Free Credits Offer
Join an upcoming cohort
Cohort 1
$980
Dates
Payment Deadline