AI for Marketing: How to Audit Your Content Strategy with AI

Hosted by Lisa Peyton

Fri, May 8, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

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AI for Strategic Content Marketing
Lisa Peyton
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What you'll learn

Build an AI Companion for Content Feedback

Learn how to create an AI-powered audience persona that gives you honest resonance feedback on your content.

Run a Data-Driven Content Audit with AI

See how to use agentic browsers to audit your published content at scale and surface what's working and what's not.

Turn Audit Findings into a Content Action Plan

Combine qualitative and quantitative insights to know exactly what to fix, double down on, or retire.

Why this topic matters

Most content marketers are publishing without ever testing whether their work resonates with their audience. And most have never audited what they've already built to find out what's actually performing. These are two of the highest-value activities in content marketing, and AI makes both of them possible right now. You'll walk away knowing your own content better than you do today.

You'll learn from

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

I started my career at Intel, and I've spent the years since working at the intersection of marketing, communications, and emerging technology. Today I teach AI for Strategic Marketing and Communications as full-time faculty at the University of Oregon's School of Journalism and Communication.

I also run LP Consulting, serving as Fractional Chief AI Officer for B2B tech and SaaS clients working through real AI integration.

I write for Forbes and MarTech.org, sit on the Forbes Communications Council, and host monthly public AI meetups where marketing and comms pros ask the questions they can't ask in front of their own teams. I test models, publish the results, and bring what I learn straight into my consulting practice and my classroom.

Professor. Practitioner. Pioneer.

See all products from Lisa

Previously at

Intel

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