How B2B SaaS Can Win in AI Search With Claude Cowork
Hosted by Austin Heaton and Will Leatherman
Wed, Jun 10, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
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Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
Wed, Jun 10, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
What you'll learn
Why Domain Authority doesn't predict AI citations
Understand the gap between what Moz and Ahrefs measure and what LLMs actually weight.
What "entity authority" actually means in AEO
Define the concept, see how it's earned, and where to start auditing your own.
How to shift your SEO scorecard for the AI era
Replace DA-chasing with the metrics that move AI search rankings.
Why this topic matters
Domain Authority built two decades of B2B SaaS dashboards. But ChatGPT, Claude, and Perplexity don't check Moz before citing a source — they check entity recognition. DA-70 SaaS companies are losing AI search to DA-30 challengers with stronger entity profiles. Austin outranked every Rise competitor in AI search using entity authority. He shows SaaS operators where to redirect effort.
You'll learn from
Austin Heaton
Head of Content / SEO / AEO at Rise
Why trust me?
- Led Rise's content and SEO program from 35K → 250K monthly visits (Mar 2024 – present)
- 7,000+ Rise keywords ranking in the top 3 on Google Search; controls every featured snippet for Rise's most important keywords
- Outranked all primary Rise competitors in AI search for high-intent purchase keywords across ChatGPT, Claude, Perplexity, and Gemini
- Previously SEO/AEO Specialist at CoinsPaid (2.5 years) — captured competitive citations in the payments niche
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Will Leatherman
Founder, Catalyst GTM Agency
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn
