Free Lesson
Every deal becomes a fight over price. Not yours.
Part of From a Fight Over Price to a Deal Prepared in 15 Minutes
45 min
Sep 10, 2026 12:30 PM
What you'll learn
Score your own last deal against five questions
The five questions a prepared negotiator can answer. Run them on your own deal and see which ones you cannot.
Know why deals collapse onto price, and what prevents it
The cheap choice defends itself. The better one needs a case, and you write it before the meeting.
Watch AI prepare an $18.5 million deal, both sides
What the other side needs, four ways it could go, and options that make the deal bigger. Built in front of you.
Why this topic matters
Buyer or seller, you walk in with a target, a walkaway, and nothing in between. So does the Chief Procurement Officer here, renegotiating $18.5 million after twelve years with the same consultant. She is good at her job. She still scores two out of five on the questions that decide a deal. We take both preparations apart, live, then rebuild them. You leave knowing what yours is missing.
