Building a Personal Brand
Grace McCarrick
100k+ on TikTok, Soft Skills Speaker & Consultant
Mallory Contois
20k+ on Linkedin, Startup Leader, Founder
Define your POV, sharpen your voice, and start confidently showing up online.
Defining your personal brand - what people know and remember you for - is one of the highest impact things you can do for your career.
We would know - building and crafting our own personal brands has completely altered the course of our careers and lives.
It’s not about building an audience or chasing reach - it’s about getting to know yourself and learning to express your strengths, experiences, values and belief systems with clarity. When you do, career decisions get easier, opportunities become clearer, and people think of you in the right moments.
Together in this 10-day group cohort, we'll define your niche using the playbooks that have worked for us, sharpen your voice through practice and 1:1 feedback, and help you begin to show up online with confidence.
By the end, you’ll walk away with a strong personal positioning statement, an optimized online profile, a content strategy you’ll actually follow, and a repeatable routine for growing your network and visibility.
This course is for anyone ready to build credibility, community, and long-term career stability in a rapidly shifting professional world.
What you’ll learn
Get clear on who you are, what you’re great at, and how to show up online with confidence to guide your career with clarity and intent.
Get clear on what you want to be known for and why it matters.
Translate the science of effective branding plus our own stories and perspectives into a personalized positioning framework.
Refine your online presence to reflect who you are today using feedback from the cohort on whether your presence is clear & landing.
Make intentional updates that help people instantly understand your value, expertise and POV.
Articulate your experiences in a way that feels authentic and natural through content pillars we'll develop together.
Learn to talk about what you do without overthinking or overselling.
Build a low-pressure system for sharing ideas and engaging with others.
Learn to show up online in a way that fits your lifestyle amongst peers in a variety of contexts and goals.
Connect with your fellow cohort members with a shared goal of vulnerability, authenticity and shared support toward a common goal.
Identify habits to keep your network active and growing organically through the content you'll begin to share.
Connect intentionally with peers, mentors, and collaborators who align with you as your build your brand over time.
Learn to use your personal brand as a compass for making confident career choices through our shared stories and examples.
Recognize the opportunities, roles, and environments that fit your goals using a deeper understanding of your ecosystem and personal goals.
Learn directly from expert instructors
Grace McCarrick
Grace McCarrick
100k+ on TikTok, Soft Skills Speaker & Consultant
Mallory Contois
Mallory Contois
20k+ on Linkedin, Startup Leader, Founder
Joseph Olender, Personal Branding Expert
Joseph Olender, Personal Branding Expert
Brand Strategist, Personal Brand Consultant and Advisor
Who this course is for
ICs and Managers
You have the expertise to turn into a personal brand, but need help navigating how to do it within your current role.Generalists
You can flex into multiple functions and struggle to define a clear story that connects them into a single, impactful narrative.Consultants and Fractionals
You need a stronger brand to attract the right clients, and you're looking to craft something that stands out.
What's included
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Lifetime access to session recordings
Go back to course content and recordings whenever you need to.
Virtual community throughout the cohort
Stay accountable and share insights with your cohort peers along the way. The community is also where you'll receive much of your 1:1 feedback from Mallory, Grace and Joe.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Syllabus
4 live sessions • 2 lessons • 7 projects
Week 1
Jan
12
Session 1: Welcome & Personal Brand Fundamentals
Session 1 Projects
Jan
14
Session 2: Getting started + Q&A
Session 2 Projects
Week 2
Jan
21
Session 3: How to iterate & grow + Q&A
Session 3 Projects
Jan
23
Wrap up & Office hours
Schedule
Live sessions
2-3 hrs / week
We'll meet live to share our own journeys, teach frameworks and ways of thinking, and to open the floor for Q&A related to various stages of the personal brand building journey.
Mon, Jan 12
5:00 PM—6:30 PM (UTC)
Wed, Jan 14
5:00 PM—6:30 PM (UTC)
Wed, Jan 21
5:00 PM—6:30 PM (UTC)
Projects and homework
3-5 hrs / week
After each session, there will be a number of projects assigned to help you make real progress throughout the cohort. You'll have the opportunity to submit these for feedback from your peers and from Grace, Mallory and Joe.
Async content
1-2 hrs / week
Exclusive tools, resources and worksheets created by the Grace, Mallory & Joe to accelerate your progress and broaden your thinking