Keap Academy

A progressive learning experience exploring each component of business automation strategy

Business Automation Intensive - February 2024

Are you ready to elevate your email communication game? Join our group learning cohort today!

Inbox Placement Mastery - Email Delivery - Group 1

Test- Advanced Automations

Lead Metric Mastery

Master each pillar of Business Automation through expert insight, real examples, and builds. 

Business Automation Intensive - June

Come one, come all and learn about how your email do ... or don't get to your inbox.

Inbox Placement Mastery - Email Delivery - October 2024

This multi-part conversation covers strategies that are important to Lead Generation & Follow Up

Lead Generation 

Get Holiday Ready

Learn at your own pace from a variety of Keap experts to master the foundations for building advanced automations in your application. Watch the course on demand at <a href="https://academy.keap.com/bundles/advanced-automations-complete-collection" rel="noopener noreferrer" target="_blank">academy.keap.com</a>

Advanced Automation Collection

Learn from a variety of Keap experts to master the foundations for building advanced automations in your application.

Advanced Automation Collection 

Automation Lab: Get Holiday Ready Starts in 15 days! 🎉 Get expert help mapping, building, and launching your Black Friday campaign.

Ashley Voltoline

Nicole Meyer

Samantha Pointer

Ben Mosey

Automation Lab: Get Holiday Ready - Black Friday Build

President

Let's Build Your Modern Marketing Plan for 2025 Together.
 

Mychal Edelman

Amanda Madsen of Keap Academy

Dave Lee

Bryce Christiansen

Strategy Series: Lead Generation & Follow Up

Managing Partner

Agency Manager

Led by seasoned email experts, this group learning cohort will guide you through the technical and strategic aspects of email deliverability

Adrian Savage

Automation and Deliverability Expert

Scott Hartley

Marketing Strategist

Evan Samurin

Email Deliverability

Accounts Receivables

Marketing Specialist & Graphic Designer

Executive Assistant 

Marketing Coordinator

Dive deep into business transformation with our 'Business Automation Intensive'—a four-week virtual workshop.

Automation Expert, Keap Academy Lead

Sarah Anderson

Automation Expert, Keap Academy Instructor

Greg Jenkins

Automation Expert, Business Owner, Keap Academy Instructor

Business Automation Intensive

Marketing/Sales

You spend a lot of time organizing lists, writing emails and building compelling offers. But if you haven't established technical and strategic efforts of email deliverability, a large portion of your audience won't even see the emails in their inbox. This cohort will teach you how to increase the chances of your emails landing in your recipients inboxes.

Increase the confidence and effectiveness of your email marketing efforts

 

Course Syllabus

Check back closer to the start of Week 1 as we update sessions with our expert guest speakers.

More Details Coming Soon

Learning schedule

Have a list size of 500+ contacts and want to improve email opens and clicks

Want to stand out and improve inbox placement

Who want to understand the technical reasons and email does or doesn't land in the inbox.

This cohort is for marketers who...
 

What you’ll get out of this course

Google, Yahoo, and other major email providers are moving the goal posts ongoing. See the important updates.

Time are changing

Learn about how the past, present and future of your email domain has an impact on the performance of your emails.

Reputation Matters

 

The instructors in this course are expert marketers who work every day to solve real email delivery challenges. You're getting over 40 years of combined email expertise throughout the two days.

Real experts, delivering real results

 

See instructors explain how to make a difference in your inbox placement

Black Friday and more

Quickly and efficiently get information from the experts and access the recordings.

3 sessions, 2 days

Uncover strategies, gain hands-on technical insights, and hear from industry experts as we guide you through the key pillars of Business Automation: Marketing, Sales, Service, and Operations.&nbsp; Throughout this event you’ll learn how to use the Business and Lifecycle Automation framework to elevate your business game and chart a course for success with practical knowledge, real world examples, and actionable plans. The cohort agenda has been designed with respect for your busy schedule, this intensive is a game-changer without being a time-sucker.

Learn the pillars of Business Automation

Course syllabus

<ul><li>Expert Panels</li><li>Real World Examples</li><li>Self-paced Implementation Resources</li></ul>

Weekly Content (live and recorded)

First day of the cohort kicks off with an Expert Panel session

June 3, 2024

Live session with a behind-the-scenes look at a Customer Example

June 6, 2024

Expert panel discussion on the topic of automation throughout your Sales process.

June 11, 2024

Real world customer example of automation used to support or expedite a sales process

June 13, 2024

Expert panel discussion on the topic of Service Automation, or using automation in the fulfillment part your customer experience

June 17, 2024

Behind the scenes look at a real world automation use case in the delivery part of the customer journey

June 20, 2024

Expert panel conversation around operations automation opportunities - using automation for your internal processes

June 24, 2024

Live customer breakdown of their use of automation throughout their own internal processes

June 27, 2024

Closing session of the Business Automation cohort wraps up with an Example and Implementation session

June 28, 2024

Learning Schedule

Are Keap users and non-Keap users. It doesn't matter if you have a Keap application or not, you're welcome to learn with us!

Want a practical understanding of the Business Automation Framework: Sales, Marketing, Service and Operations Automation.

Are ready to examine their existing processes and find opportunities for automation.

This cohort is for small businesses who...

What you’ll get out of this event

Throughout this event you’ll learn how to use the LCA framework to elevate your business game and chart a course for success with practical knowledge, real world examples, and actionable plans.

Business Automation Strategy

Attend Expert Panel sessions to ask questions and glean insight from industry leaders who have mastered business automation strategy.

Expert Panels

Attend example sessions to learn how featured Keap customers successfully apply business automation strategy.

Real Examples

Access to self-paced implementation resources to help turn your ideas your own business automations.

Implementation Exercises

Start the week with an Expert Panel on and end the week with the real world examples and self-paced implementation resources.

2+ Live Sessions Each Week

We’re running a two-part training series to deliver everything you need to have a modern marketing plan for your lead gen and follow-up for 2025. Chris Rocheleau has a gift for teaching lead generation and top-of-funnel marketing. He ran ads at DigitalMarketer, and will teach his innovative process for building a lead-gen engine. Dave Lee and Bryce Christiansen from PlusThis will show you how to make lead gen content that converts into sales. And how to keep your lead gen healthy with list cleaning and bot protection. And Jake Talbert from SixthDivision will show how to build rock-solid customer journeys and blueprinting of your campaigns for your follow-up. Here’s when the two-part training will take place.&nbsp; Part 1: Lead Generation | January 13-15, 2025 Part 2: Follow-Up | February 24-28, 2025 Bonus: Join either part, and you’re in for both — no extra cost! Hit the easy button!&nbsp; Register for the training and we’ll do the hard work of mapping out your 2025 Lead Gen and Follow-up Marketing Plan for you.

Two-Part Training Series To Supercharge Your Lead Gen and Follow-up in 2025.

Group learning experienceOver the two intensive events, gain a profound understanding of lead generation and follow up as it relates to you

Learn from the best: Seasoned industry leaders and experienced marketing professionals who will share real

Practical Tools and TacticsWalk away with ready-to-use resources, templates, and frameworks that you can implement immediately to enhance

Event highlights

What you'll learn

Without traffic and leads, your business is frankly toast. We'll show you how to build a traffic engine that generates daily leads that are pre-qualified using a process anyone can implement.

How To Generate Traffic & Leads

There are two types of content every business needs in order to create customers. Splinter content and Plillar content. We'll show you proven examples of content that converts into customers as well as how to plan and create these for yourself.

How To Make Lead Gen Content That Converts

There's a double edged sword to creating lead gen. On one side you fuel your business with fresh leads, on the other you invite unwanted bots and spam. How do you know which is which? We'll show you.

How To Keep Your Lead Gen Healthy With List Cleaning & Form Protection

We'll take you through the blueprinting process SixthDivision uses with every client they've worked with. This is the proven process they used with clients like Daymond John, Frank Kern, and more to build out their customer journeys. No more guessing what you should send people.

How to Build Rock-Solid Customer Journeys So Customers Are WOWED, Invite Their Friends, And Buy More From You.

You may think you’re Black Friday-Ready, but you’re probably not! This 6-session, live sprint guided by Keap experts will help you&nbsp;plan your complete holiday calendar, build, and launch&nbsp;your fully automated Black Friday campaign — so you don’t leave money on the table. Black Friday is the biggest sales week of the year—But for most small businesses, it’s also the most chaotic:🔴 Writing emails the night before and hoping they convert🔴 Forgetting to set up automations (and missing out on sales)🔴 Copy-pasting last year’s campaign, fingers crossed it still works🔴 Sending too many emails—or not enough—and seeing a spike in unsubscribes🔴 Wondering when to send promos without clashing with your usual email flow You deserve more than crossed fingers and late nights. Join Automation Lab: Get Holiday Ready (Oct 28 – Nov 14) In just 6 live sessions, you’ll:✔️ Map your holiday calendar with expert guidance✔️ Spend 1 hour learning strategy + 1 hour implementing it live✔️ Build directly inside Keap with step-by-step support✔️ Work in small breakout rooms for real-time feedback✔️ Get mid-week office hours to stay on track✔️ Launch a fully tested Black Friday automation—ready to convert when Black Friday hits Hope Is Not a Strategy: Don’t risk another stressful, underperforming Black Friday. Automation Lab gives you the tools, guidance, and support to launch your best holiday campaign yet. Seats are limited to ensure personalized support—grab yours today before they’re gone.

Black Friday’s Coming—Let’s Build It Together or Audit What You’ve Already Got

Ready to Learn

New to Black Friday campaignsStarting from scratch? Get a guided, step-by-step plan to launch in time.

Need a stress-free launchLaunch with confidence—without the overwhelm or last-minute chaos.

Done guessingYou’re tired of trial-and-error and want proven strategies, live support, and the confidence that your holiday promo will actu

Already have something builtGot a draft campaign? Get expert feedback to polish and optimize it.

Not doing Black Friday?Learn a sales automation structure you can reuse all year long.

Is This Lab for You? (Yes, if any of these sound familiar…)

Who This is For:

Keap users who haven’t started their Black Friday campaign yet—and need a clear, guided path to get it built in time.

New to Black Friday campaigns

This is for business owners who have a campaign in progress and want expert feedback to make sure it’s polished, automated, and ready to perform.

Already Built Something

This is for anyone who’s tired of guessing and wants to launch with confidence—using proven strategies, real-time support, and expert guidance.

Just Want It Done Right

Teams who want&nbsp;expert guidance to launch live without the stress

Proven Holiday Strategy

Get Me Automated

Samantha Pointer

Lead Generation and Follow-Up Landscape w/ Keap Academy

Director of Keap Academy + Business Owner

It's a crowded marketplace of softwares and add ons.  Are you asking the right questions to decide

Strategy over tools

Learn about what type of offers are creating more action and engagement

Lead Capture has changed

What conversations in your customer journey are most important to move turn your prospects to customers.

Learn directly from Keap Academy

Keap Academy

Courses

Email Deliverability

Business Automation Intensive

Strategy Series: Lead Generation & Follow Up

Automation Lab: Get Holiday Ready - Black Friday Build

Lightning Lessons

Lead Generation and Follow-Up Landscape w/ Keap Academy

Resources

Advanced Automation Collection

Advanced Automation Collection