Email Deliverability

2 Days

·

Cohort-based Course

Led by seasoned email experts, this group learning cohort will guide you through the technical and strategic aspects of email deliverability

Previously at

Last chance to enroll

2

days

12

hours

59

mins

Course overview

Increase the confidence and effectiveness of your email marketing efforts

You spend a lot of time organizing lists, writing emails and building compelling offers. But if you haven't established technical and strategic efforts of email deliverability, a large portion of your audience won't even see the emails in their inbox. This cohort will teach you how to increase the chances of your emails landing in your recipients inboxes.



This cohort is for marketers who...

01

Have a list size of 500+ contacts and want to improve email opens and clicks

02

Want to stand out and improve inbox placement

03

Who want to understand the technical reasons an email does or doesn't land in the inbox

What you’ll get out of this course

Learn about technical set up that enables safe sending

If you haven't heard of DKIM, DMARC or SPF, you're in luck. We'll walk you through the setup of these protocols that dramatically impact deliverability.

Reputation Matters

Learn about how the past, present and future of your email domain has an impact on the performance of your emails.

Real experts, delivering real results

The instructors in this course are expert marketers who work every day to solve real email delivery challenges. You're getting over 40 years of combined email expertise throughout the two days.


Current email trends

Instructors with a pulse on the email marketing ecosystem will share the latest trends that can boost your email effectiveness.

Course syllabus

4 live sessions • 2 modules • 2 lessons
Expand all modules
  • Week 1

    Dec 7—Dec 8

    Events

    • Dec

      7

      Keap Academy Kick-Off: The Path to the Inbox

      Thu, Dec 7, 5:00 PM - 5:45 PM UTC

    • Dec

      8

      Setup Your Systems for Success with Mark Penney

      Fri, Dec 8, 12:00 AM - 1:30 AM UTC

    • Dec

      8

      Maintaining Your Email Vitals with Adrian Savage and Evan Samurin

      Fri, Dec 8, 5:00 PM - 6:30 PM UTC

    • Dec

      8

      Lessons from the Keap Postmaster

      Fri, Dec 8, 9:00 PM - 10:30 PM UTC

  • Post-Course

    Modules

    • Work 1 on 1 with the experts

  • Bonus

    Modules

    • Email Deliverability Course in Keap Academy

      Learn the foundations at your own pace

What people are saying

           “I love Keap. I had a person in support tell me ‘Our Mission is to champion your business’ and that's not rhetoric, it's true.”
Julie L

Julie L

Past Group Event Attendee
        “I just finished the final module. This whole event has been incredible — what an amazing concept and so brilliantly done.”
Charlotte D.

Charlotte D.

Past Group Event Attendee

Meet your instructors

Mark Penney

Mark Penney

Email Deliverability Expert

Mark Penney has been working in the IT industry since the early 90s, before internet connections were common in homes and businesses. One of his first ventures into the world of email was in 1993-1994, when he designed and built a custom email service for his first employer that used point-to-point dial up to transfer emails between the Australia and NZ offices.

In 2015, Mark became an Infusionsoft (now Keap) partner, and from the beginning, he has used his expertise to help clients improve their email deliverability.

Today, Mark specializes in automation, but continues to make good use of his internet and email technology background. He provides services, advice and support to Keap users who are trying to maintain email best practices and maximize their chance of reaching the inbox of their contacts.


Adrian Savage

Adrian Savage

Email Deliverability Expert

Adrian "Email Savvy" Savage is a dad, self identified geek, and an entrepreneur and co-founder of EmailSmart.

He’s been a geek for over 40 years, starting at age 8, when he helped set up his dad’s Apple II computer. From there, he had his first computer program published at age 9 and has continued to write software ever since.

He worked in the corporate IT/telecoms world for almost 20 years before escaping the rat race to start his own business as an Infusionsoft (now Keap) Certified Partner. It was during that time that he was asked to help people solve their email deliverability issues. He even developed software to make it easier for his clients to avoid the spam folder.


A pattern of wavy dots
Join an upcoming cohort

Email Deliverability

Inbox Placement Mastery - Email Delivery

$14.99 USD

Dates

Dec 7—8, 2023

Payment Deadline

Dec 7, 2023

Don't miss out! Enrollment closes in 3 days

|

Bulk purchases

Course schedule

4-6 hours per week
  • Session 1: Dec. 7 - The Path to the inbox

    9:00 - 9:45 a.m. PT

    Start this event off by understanding who you are learning with and from, the potential impact of this course, and what the key variables are in an email's journey to the inbox.

  • Session 2: Dec. 7 - Setup Your Systems For Success

    4 - 5:30 p.m. PT

    Join Mark Penney, a well known email expert, in an overview of the different system changes we can make to ensure maximum conversion when we press send.

  • Session 3: Dec. 8 - Email Vitals Tracking

    9 -10:30 a.m. PT

    Join Adrian in a session that introduces you to the vital metrics involved in tracking email success and the tools that can help you get it done.

  • Session 4 (closing session): Dec. 8 - Lessons from the Postmaster

    1 - 2:30 p.m. PT

    In our closing session, we will explore some useful tools from our experience in email.

Free resource

Email Deliverability Course

In this course, you’ll learn what happens when you send an email. The experts in this course have over 20 years of experience with getting emails delivered, and they can help reframe how you approach the journey to your receiver’s inbox.

Start the course early

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects.

Learn on your own time

On your own schedule, you’ll be interacting with other learners through breakout rooms and project teams. All live events can be watched in replay.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Who should come to this?
Why is there a cost?
A pattern of wavy dots
Join an upcoming cohort

Email Deliverability

Inbox Placement Mastery - Email Delivery

$14.99 USD

Dates

Dec 7—8, 2023

Payment Deadline

Dec 7, 2023

Don't miss out! Enrollment closes in 3 days

|

Bulk purchases

$14.99 USD

2 Days

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