Automation Lab: Get Holiday Ready - Black Friday Build
3 Weeks
·Cohort-based Course
Build Your Black Friday Campaign in Just 2 Weeks—With Experts Guiding You
Automation Lab: Get Holiday Ready - Black Friday Build
3 Weeks
·Cohort-based Course
Build Your Black Friday Campaign in Just 2 Weeks—With Experts Guiding You
Course overview
Black Friday’s Coming—Let’s Build It Together or Audit What You’ve Already Got
You may think you’re Black Friday-Ready, but you’re probably not! This 6-session, live sprint guided by Keap experts will help you plan your complete holiday calendar, build, and launch your fully automated Black Friday campaign — so you don’t leave money on the table.
Black Friday is the biggest sales week of the year—
But for most small businesses, it’s also the most chaotic:
* Writing emails the night before and hoping they convert
* Forgetting to set up automations (and missing out on sales)
* Copy-pasting last year’s campaign, fingers crossed it still works
* Sending too many emails—or not enough—and seeing a spike in unsubscribes
* Wondering when to send promos without clashing with your usual email flow
You deserve more than crossed fingers and late nights.
Join Automation Lab: Get Holiday Ready (Oct 28 – Nov 14) In just 6 live sessions, you’ll:
- Map your holiday calendar with expert guidance
- Spend 1 hour learning strategy + 1 hour implementing it live
- Build directly inside Keap with step-by-step support
-Work in small breakout rooms for real-time feedback
- Get mid-week office hours to stay on track
- Launch a fully tested Black Friday automation—ready to convert when Black Friday hits
Hope Is Not a Strategy: Don’t risk another stressful, underperforming Black Friday. Automation Lab gives you the tools, guidance, and support to launch your best holiday campaign yet.
Seats are limited to ensure personalized support—grab yours today before they’re gone.
Is This Lab for You? (Yes, if any of these sound familiar…)
01
New to Black Friday campaigns
Starting from scratch? Get a guided, step-by-step plan to launch in time.
02
Need a stress-free launch
Launch with confidence—without the overwhelm or last-minute chaos.
03
Done guessing
You’re tired of trial-and-error and want proven strategies, live support, and the confidence that your holiday promo will actu
04
Already have something built
Got a draft campaign? Get expert feedback to polish and optimize it.
05
Not doing Black Friday?
Learn a sales automation structure you can reuse all year long.
Who This is For:
New to Black Friday campaigns
Keap users who haven’t started their Black Friday campaign yet—and need a clear, guided path to get it built in time.
Already Built Something
This is for business owners who have a campaign in progress and want expert feedback to make sure it’s polished, automated, and ready to perform.
Just Want It Done Right
This is for anyone who’s tired of guessing and wants to launch with confidence—using proven strategies, real-time support, and expert guidance.
Proven Holiday Strategy
Teams who want expert guidance to launch live without the stress
What’s included
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Ongoing Support Between Sessions
Get help outside event days in our private community + 2-hour office hour for extra support.
Replay's Available
Can’t make a session live? No problem. All sessions are recorded and available to watch on your own schedule.
Community of peers
Get support, feedback, and ideas from other small business owners inside the Maven course community—you're not doing this alone.
Launch a holiday Automation
Walk away with a fully built, tested Black Friday campaign in Keap—ready to go live before the holiday rush hits.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Oct
28
Kickoff: Map Your Holiday Calendar
Oct
31
Holiday Email Best Practices
Week 2
Nov
4
Build Your Black Friday Funnel Assets
Course Review: Build Your Black Friday Funnel Assets
Nov
7
Automate Your Entire Offer Sequence
Week 3
Nov
11
Cart Recovery and Post-Purchase Nurture
Nov
14
Launch Day: Final Checks and Go Live
See What Happens Inside Automation Lab
Hear what past attendees have to say about the event
Meet your instructors
Ashley Voltoline
Ashley Voltoline founded Get Me Automated, an award-winning automation and digital transformation agency based in Central Florida. Her team helps small and mid-sized businesses streamline operations, scale marketing, and modernize their digital presence with automation, AI tools, and smart integrations.
As Keap Certified Partners, they build custom systems that connect CRM, email, websites, and business tools—offering solutions like AI agents for lead qualification and mobile-optimized, AI-ready websites. Recognized as Orlando’s Best in Web Development (2025), their mission is to give business owners time and freedom by creating processes that run seamlessly.
Justin Jolley Vallieres
Justin is Keap's Product Manager of our Email Deliverability Department.
Samantha Pointer
I’m Samantha Pointer, a Certified Automation Service Provider™, Keap Certified Partner, and Thryv Certified Partner. I help CEOs and small business owners automate the tedious—turning messy systems, manual tasks, and tech overwhelm into streamlined, efficient business operations.
With over 25 years of experience and a background in professional organizing, I bring a unique blend of structure, strategy, and simplicity to every project. From sales and marketing automation to service delivery and operations, my mission is to make technology feel like your best employee—not your biggest headache.
Join an upcoming cohort
Automation Lab: Get Holiday Ready - Black Friday Build
Get Holiday Ready
$99
Dates
Payment Deadline
Frequently Asked Questions
Join an upcoming cohort
Automation Lab: Get Holiday Ready - Black Friday Build
Get Holiday Ready
$99
Dates
Payment Deadline
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