Kalina Bryant Will accelerate your path to tech leadership

A fascinating explanatory breakdown of what happens behind the scenes in Customer Marketing in the context of high growth/ Series B+ startups with mostly (SLG) Sales Led Motion startup vs pure Product Led Motion (PLG), but also applicable to larger enterprise companies that likely have both types of customer pipelines. Kalina helped demystify a lot of the fragmented organizational knowledge that typically takes many years of hands on experience and exposure to specific contexts in order to accrue how these playbooks work, as well as pragmatic insight into job role dynamics within these types of companies. She also gave us tangible ways to find a way to communicate the 'science behind the art', which could useful to anyone who wants to more clearly demonstrate their impact on their company/org.

Kalina's class was very valuable to me coming from a customer marketing, advocacy and community. Her templates were really helpful in applying the frameworks to my work today and I especially loved her emphasis on always demonstrating value and business outcomes.

This class exceeded my expectations. Kalina brings genuine passion to the subject, and it shows in every session. She doesn't just cover the theory, but she shares an incredible collection of tech stack resources that walk you through building a custom advisory board step by step. If you're looking for practical tools and expert guidance you can actually apply, this course delivers.

Kalina’s GTM course was informative and strategic. Her insights on marketing to customers was insightful and actionable. She shared strategies that I can implement right away to make an immediate impact on my business goals.

Kalina’s course gave me a much more strategic way to think about customer marketing and how it can actually drive growth across an organization. I especially appreciated the frameworks around customer advocacy, executive engagement, and building programs that connect back to measurable business outcomes rather than treating customer marketing as a standalone function. The examples and templates made everything feel practical and applicable, and Kalina brings so much real-world experience to the material. I walked away with ideas I can actually use, which is always my test for whether a course was worth taking. Highly recommend!