Kalina Bryant 

Tech Career Development Cohort

Cohort 1

Customer-Led Growth for GTM Leaders 

Transform Your Marketing Strategy For Sustainable Growth: Harness Customer Engagement, Secure Buy-In, Foster A Thriving Community. 

Customer-Led Growth Architect

Asana

Anaplan

Adobe Marketo Engage

UnapologeTECH

First Round

Kalina Bryant

Forbes 30 Under 30 | Expert in Residence, First Round | GTM Leader

Customer relationships are one of the most underutilized growth levers in business. Yet GTM leaders are expected to drive retention, expansion, advocacy, community, executive engagement, and revenue impact—often without a clear framework for success.The challenge isn't a lack of effort. It's a lack of strategy.Too often, customer programs are viewed as support functions rather than growth engines. Teams struggle to demonstrate impact, secure executive buy-in, and link customer engagement to business outcomes.In this course, you'll learn how high-growth SaaS companies turn customer relationships into growth. We'll cover advocacy, community, executive engagement, customer advisory boards, and storytelling while tying every initiative to measurable business results.Whether you're building your first program or scaling a mature function, you'll gain practical frameworks, leadership tools, templates, and playbooks you can apply immediately.The goal is simple: help you become a strategic GTM leader who turns customer trust into growth, influence, and measurable business impact.Because the future belongs to leaders who know how to build trust, community, and opportunity—not just brands.

Customer-Led Growth Leadership: Building Community, Influence, and Revenue

Build a Customer-Led Growth Operating Model

Launch Strategic Customer Advocacy Programs

Lead Executive Engagement & Customer Advisory Boards

Create & Scale Customer Communities

Turn Customer Stories Into Influence & Growth

Measure Impact & Earn Executive Buy-In

Customer Marketing &amp; Advocacy Leaders Customer marketers, advocates, and community leaders ready to elevate strategic impact and leadership

GTM &amp; Customer Leaders Marketing, GTM, and Customer Success leaders seeking frameworks to drive retention, expansion, advocacy, and growth.

Founders &amp; Startup Operators Founders and operators building customer-led growth with advocacy, community, and customer insights.

Mapping the Executive Advocacy Landscape

About This Framework

Free Executive Engagement Playbook: 6 Customer-Led Growth Programs Every GTM Leader Should Know

Learn directly from Kalina Bryant

Kalina Bryant

Courses

Customer-Led Growth for Modern GTM Leaders

Resources

Learn the 6 Executive Engagement Programs That Drive Retention, Expansion, Advocacy, and Revenue