Customer-Led Growth for Modern GTM Leaders
Kalina Bryant
Customer-Led Growth Architect
Customer-Led Growth Leadership: Building Community, Influence, and Revenue
Customer relationships are one of the most underutilized growth levers in business. Yet GTM leaders are expected to drive retention, expansion, advocacy, community, executive engagement, and revenue impact—often without a clear framework for success.
The challenge isn't a lack of effort. It's a lack of strategy.
Too often, customer programs are viewed as support functions rather than growth engines. Teams struggle to demonstrate impact, secure executive buy-in, and link customer engagement to business outcomes.
In this course, you'll learn how high-growth SaaS companies turn customer relationships into growth. We'll cover advocacy, community, executive engagement, customer advisory boards, and storytelling while tying every initiative to measurable business results.
Whether you're building your first program or scaling a mature function, you'll gain practical frameworks, leadership tools, templates, and playbooks you can apply immediately.
The goal is simple: help you become a strategic GTM leader who turns customer trust into growth, influence, and measurable business impact.
Because the future belongs to leaders who know how to build trust, community, and opportunity—not just brands.
What you’ll learn
Transform Your Marketing Strategy For Sustainable Growth: Harness Customer Engagement, Secure Buy-In, Foster A Thriving Community.
Design a customer-led growth strategy aligned to GTM, product, and business objectives.
Build an audience-first approach for engaging strategic customers and executives.
Create an operating model that scales advocacy, community, and executive programs.
Design advocacy programs that activate champions, references, speakers, and customer leaders.
Build engagement strategies that strengthen retention, expansion, and customer influence.
Learn how leading SaaS companies operationalize advocacy as a growth function.
Build CABs, executive briefings, and engagement programs for strategic accounts.
Develop executive relationship strategies that deepen customer partnerships and trust.
Learn how to represent customer priorities to GTM, product, and leadership teams.
Build community programs that drive engagement, belonging, and peer-to-peer learning.
Develop community strategies that strengthen loyalty and customer outcomes.
Create scalable frameworks for growing and measuring community impact.
Identify, recruit, and activate customer voices across marketing and sales initiatives.
Build storytelling frameworks that drive credibility, trust, and market influence.
Create repeatable systems for customer references, speakers, and success stories.
Build reporting frameworks that connect customer programs to revenue and growth.
Measure engagement, influence, expansion, and strategic account coverage.
Communicate outcomes to executives and secure support for future investment.
Learn directly from Kalina
Kalina Bryant
Forbes 30 Under 30 | Expert in Residence, First Round | GTM Leader
Who this course is for
Customer Marketing & Advocacy Leaders
Customer marketers, advocates, and community leaders ready to elevate strategic impact and leadershipGTM & Customer Leaders
Marketing, GTM, and Customer Success leaders seeking frameworks to drive retention, expansion, advocacy, and growth.Founders & Startup Operators
Founders and operators building customer-led growth with advocacy, community, and customer insights.
What's included
Live sessions
Learn directly from Kalina Bryant in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Week 1: How to get buy-in & alignment
Week 1: How to build award-winning, recognizable customer programs and campaigns
🔓 Bonus: building a world class customer advisory board
Week 2
Week 2: Driving Growth & Measuring Impact
Week 2: How to measure success and optimize strategies
Executive Roundtables & Customer Events
Schedule
Live sessions
1-2 hrs / week
Testimonials
- Kalina has been a phenomenal advisor to us and to me personally in activating our customer base in our early efforts to build a community. Her insights were instrumental to us launching our customer advisory board and using a data-driven approach to deepening our engagement with our users and customers.
Amit Bhatia
Co-founder of Datapeople - Having had the chance to work with her in a couple of 1:1 sessions, her innovative perspective challenged us to rethink our community strategy, and her hands-on guidance felt like an integral partnership rather than a consultation. Kalina's passion and insightful direction not only improved our community program but also reshaped our mindset.
Joe Teo
CEO & Co-Founder at Hey Orca - Kalina worked with Asana's CRO to establish the Executive Engagement strategy for Asana’s strategic and enterprise businesses, launching Asana’s first Customer Advisory Board and roundtable series. Kalina is a big-picture thinker, storyteller, & connector with vision and creativity. Executive teams continue to benefit from Kalina’s approach.
Kayla Vatalaro
Global Head of Social Impact, Asana - Her guidance has played an instrumental role in the launch of Datapeople’s inaugural customer advisory. Throughout our collaboration, Kalina has focused our team on actionable strategies that proved successful. Kalina brings a wealth of expertise. Her unique ability to bridge the gap between theory and execution sets her apart as a trusted advisor.
Janna Biagio
VP of Customer Success @ Datapeople - She helped me build confidence, chart a career path, and present my unique set of skills to potential employers. I was impressed with Kalina’s ability to take my thoughts, turn them into insights, and help me find a path forward. The result was a new role any professional looking for a coach will will see massive ROI working with Kalina
Stephanie Graham
Program Manager, Scaled Customer Success at Udemy - Kalina was an incredible resource during the planning, launch, and execution of Prepared's inaugural Customer Advisory Board. She is full of great ideas but goes beyond brainstorming and assists with actual execution. Kalina provided helpful templates and examples. Working with Kalina was a great experience and she was instrumental in launching CAB
Madeline Mariuzza
Head of GTM at Prepared 911
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