
Judit Petho
will make you great at high-stakes decisions
4xCEO, ex-global COO, Strategic Advisor (SMEs, startups, PE-backed)
About Judit
I've sat in the chair — as a serial CEO and Global COO across international markets — and I know what it actually feels like when the pressure is real and the path isn't obvious. That's what I bring to the CEOs, founders, and senior leaders I work with as a strategic advisor, board advisor, and executive coach: a genuine partner who has lived the decisions they're facing, not just studied them.
I've led organisations from $3.8bn global giants to SMEs and startups — across professional services (audit, legal), insurance, FemTech; advised food & beverage, wellness and tech startups. I've built businesses from scratch, turned them around, taken them through exit, and navigated economic upheaval at scale.
Courses
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Lightning Lessons
Free, interactive sessions to explore new topics
Services
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Resources
Tools and downloads

10 Hard-Won Lessons for Leaders
From the C-suite: tough decisions, driving change, the strategy-v-execution gap, consistent communications and more
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The Decision Maker's Field Guide
A practical reference for senior leaders making consequential decisions
Get free resource