How to Make AI Feel More Human with Behavioral Science

Lightning Lessons

Practical skills & tools to accelerate your career

How to Make AI Feel More Human with Behavioral Science

Hosted by Kate Syuma and Mallory Contois

408 students

What you'll learn

Make your AI product feel intuitive, not robotic

We’ll walk through examples of AI features that feel natural, relatable, and behaviorally aligned.

Use behavioral science to drive engagement with AI

Learn key principles that make AI experiences more habit-forming and emotionally resonant.

Automate what matters and build trust

Discover how to make AI feel intentional, transparent, and user-first.

Q&A with Kate & Mallory

Bring your questions on user psychology, growth, and AI — we’ll stay on to dive deeper.

Why this topic matters

AI features are spreading fast — but most still feel clunky, robotic, or bolted on. In 2025, building AI that users trust, adopt, and return to will be a key differentiator. This lesson will show you how to apply behavioral science to design AI experiences that are intuitive, transparent, and emotionally resonant—so they feel truly human and drive long-term engagement.

You'll learn from

Kate Syuma

Founder @Growthmates • Ex-Miro Head of Growth Design

Over 6+ years at Miro, Kate built a team of 10+ people and strategized Miro's growth across Activation, Retention, Monetisation, and Community Platforms.
As a founder at Growthmates, she is advising B2B and B2C companies who want to bring PLG and excel in User Experience simultaneously.
Growthmates Podcast and Newsletter captured growth stories from 30+ leaders from Notion, Canva, Loom, Amplitude, Dropbox, and more.

Mallory Contois

5x startup operator @ Linkedin, Pinterest, Cameo, Metafy & Mercury

I've been driving growth through user behavior for over a decade.

I currently lead community-led growth at Mercury, where I connect founders, investors, and partners together to strengthen our ecosystem and build brand affinity.

I'm also the founder of a 2k+ member paid community (The Old Girls Club) as a side hustle and passion project, grown entirely with a $0 CAC.

Previously at