Game Thinking

2024 Summer

SPRING 2025 Prototype your 30-day Customer Journey with GenAI

April 2025

Fall 2025

2026 Summer

2026 March

2025 Summer

Get 5 contextual tips &amp; prompt templates for visualizing your User Journey

Storyboard your User Journey: 5 Prompts

Do you want to design a product experience that keeps customers coming back? You need to learn how to build Concept Storyboards — the best way to visualize how customers use your product over time. This cheat sheet shows you how to<ul><li>build your storyboards around the customer's authentic journey</li><li>break the journey into a series of key moments, or "beats"</li><li>create storyboard art fast with GenAI</li></ul>

Journey Design with GenAI

Want to build experiences that keep people engaged? Tiny habits &amp; contextual nudges aren't enough. You need to create a journey that upgrades over time – along with your customers. Whether you're designing a Player Journey, a Patient Journey, or a Customer Journey - these core principles will help you find success.

Journey Design Cheatsheet

Super-charge your design work with expert storyboarding tips&nbsp;that work with today's LLMs.

AI Storyboarding Cheatsheet

Build an engaging product experience with AI techniques  🎬

Game Designer & Startup Coach

Amy Jo Kim, Ph.D.

Co-founder, Game Thinking 

Puzzlemaster & educational game designer

Scott Kim, Ph.D.

Co-founder, Game Thinking

Game & Systems Designer

Tadhg Kelly

experienced game designer & system builder

Journey Design Masterclass

Minister

Product Designer

Community Strategist

Founder, CEO

Visualize your end-to-end Customer Journey with Vibe-Storyboards

Amy Jo Kim

Journey Design Workshop

Principal Consultant / Trainer

Program Manager

Managing Director 

Executive Director

Netflix

Electronic Arts

Covet Fashion

The Sims

The New York Times

Age of Learning

Tetris

Magic Leap

Lionhead Studios

Google

Vibe-coding tools have democratized software development. Now anyone can spin up a working prototype, app or game – &amp; start getting feedback.But building what people want? That’s a whole different ball game.Storyboards let you design &amp; test your product experience. But most people don’t have storyboarding skills – so they miss out on a powerful form of Journey Design. In this hands-on Masterclass, you'll learn how to design, storyboard &amp; test your end-to-end product journey – with the help of GenAI tools &amp; prompts.You'll use your Journey Design Playbook to answer questions about your product &amp; customer - and turn your answers into AI prompts you can use to visualize your product journey .Then you'll use AI tool JourneyMaker to model customer personas &amp; build 30-day storyboards you can download &amp; develop.At the end, you'll have a prototype of your end-to-end product experience &amp; the knowledge &amp; framework to implement this approach on any projects. You'll also be able to run your own Journey Design workshop internally or with clients. If you want to streamline team collaboration &amp; build high-retention products, learning Journey Design will be a game-changer 🚀

Build an engaging product journey with AI 🎬

Build habits into your product journey

Validate product ideas 10X faster

Design a compelling product journey

Startup Founders &amp; Teams who want to&nbsp;engage customers, enhance team collaboration &amp; test ideas earlier.

Product Leaders &amp; Teams who want to validate ideas faster, communicate more effectively, &amp; drive lasting retention.

Builders &amp; Designers who want better outcomes, faster concept testing, &amp; more effective prototyping methods.

Have you ever struggled to validate product ideas quickly &amp; effectively? It's tricky. These days, you can spin up a prototype quickly, with no-code AI tools. But quick prototypes can't tell you whether customers will stick around. To do that, you need to visualize your end-to-end customer journey. In this hands-on workshop, you'll use AI tools to make this process radically easier. Using your Journey Design Playbook, you'll answer a few questions about your customer &amp; product – then use GenAI to model customer personas &amp; build 30-day storyboards. If you want to use GenAI to solve \ retention problems &amp; build a compelling customer journey - this is for you 🚀

Build a better Customer Journey with GenAI

Course syllabus

This high-impact 5-hour workshop is spread across 3 mornings. Can't make all the sessions? No worries, everything is recorded &amp; shared.

Learn the #1 expert strategy for driving retention in this LIVE lesson on Habit Stacking for Product Leaders (will be recorded &amp; shared)

WORKSHOP PREP Tuesday April 22

In our Journey Design Workshop, you'll learn how to design a compelling journey &amp; build your own 30-day Storyboards with JourneyMaker.

HANDS-ON WORKSHOP Thursday April 24

In this coaching session, you'll get feedback on your work-in-progress &amp; answers to questions about Journey Design &amp; Habit Stacking

FOLLOWUP AMA Friday April 25

Course schedule

Founders &amp; executives who want to accelerate product/market fit

Product Leaders who want to visualize &amp; validate ideas faster

UX Professionals looking for a more effective way to test product ideas

Who should take this workshop

What you’ll learn in this workshop

Want to make your product a habit? Learn how to use customer insights &amp; habit-stacking to build retention into your product.

Design a Habit Loop that pulls customers back

What are the "magical prompts" that can help you craft a high-retention experience? Find out &amp; try these prompts for yourself.

Use GenAI to visualize & iterate your product design

Using Generative AI, you'll visualize your customer's 30-day experience with low-fidelity storyboards, &amp; learn how to use those storyboards to accelerate iteration &amp; testing.

Test ideas 10X faster with 30-day storyboards

Storyboard your Product Journey with AI

CEO Game Thinking, designer Rock Band, Netflix, The Sims, Covet Fashion, Replika

Discover how AI tools are re-shaping our product design workflows

3 key trends in AI-driven product design

Learn how to structure your product journey to maximize retention

4 stages of a high-retention product journey

Get specific AI prompts & context for building your own  storyboards

5 AI Prompts for storyboarding your product journey

Build a High-Retention Product Experience with AI

CEO Game Thinking - designer on The Sims, Rock Band, Netflix, Replika

Find out what's missing from today's user experience (UX) practices & how product experience (PX) can fill the gap

The 3 key differences between UX & PX

Learn the four key stages of your product experience journey – including why Stage 3 will make or break your retention

The 4 stages of a high-retention PX

How to use tools like Claude, ChatGPT, & Lovable to visualize & test an engaging product experience

The 5 AI prompts that 10X your PX design

Prototype your Customer Journey with AI Storyboards

Game Designer & Startup Coach on The Sims, Rock Band, Covet Fashion,  Replika

Learn which time-wasting mistakes you need to avoid when testing fake landing pages & Figma mockups

3 prototyping mistakes – & what to do instead

Discover the 4-part framework that lets you spot engagement problems during early concept tests

Spot retention problems early in development

Get specific prompts & expert tips that will help you create your own end-to-end storyboards

Storyboard your Customer Journey 10X faster with GenAI

CEO, Game Thinking – systems & UX designer on The Sims, Rock Band, Netflix, eBay, Ultima Online, Covet Fashion, Replika

3 common prototyping mistakes – & what to do instead

Discover the 4-part storyboard format that lets you spot engagement problems during early concept tests

Why storyboards help you spot retention problems earlier

Get specific prompts & expert tips that will help you create your own end-to-end Journey Storyboards

Learn directly from Game Thinking

Game Thinking

Courses

Journey Design Masterclass

Journey Design Workshop

Lightning Lessons

Storyboard your Product Journey with AI

Build a High-Retention Product Experience with AI

Prototype your Customer Journey with AI Storyboards

Prototype your Customer Journey with AI Storyboards

Resources

Storyboard your User Journey: 5 Prompts

Journey Design with GenAI

Journey Design Cheatsheet

AI Storyboarding Cheatsheet