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Journey Design Workshop
5.0 (3)
4 Days
·Cohort-based Course
Design & prototype your Customer Journey with GenAI
Journey Design Workshop
5.0 (3)
4 Days
·Cohort-based Course
Design & prototype your Customer Journey with GenAI
Led projects for
Course overview
Use GenAI to build your Customer Journey
Have you ever struggled to validate product ideas quickly & effectively?
It's tricky. These days, you can spin up a prototype quickly, with no-code AI tools.
But quick prototypes can't tell you whether customers will stick around.
To do that, you need to visualize your end-to-end customer journey.
In this hands-on workshop, you'll use AI tools to make this process radically easier.
Using your Journey Design Playbook, you'll answer a few questions about your customer & product – then use GenAI to model customer personas & build 30-day storyboards.
If you want to use GenAI to solve \ retention problems & build a compelling customer journey - this is for you 🚀
Who should take this workshop
01
Founders & executives who want to accelerate product/market fit
02
Product Leaders who want to visualize & validate ideas faster
03
UX Professionals looking for a more effective way to test product ideas
What you’ll learn in this workshop
Design a Habit Loop that pulls customers back
Want to make your product a habit? Learn how to use customer insights & habit-stacking to build retention into your product.
Use GenAI to visualize & iterate your product design
What are the "magical prompts" that can help you craft a high-retention experience? Find out & try these prompts for yourself.
Test ideas 10X faster with 30-day storyboards
Using Generative AI, you'll visualize your customer's 30-day experience with low-fidelity storyboards, & learn how to use those storyboards to accelerate iteration & testing.
What’s included
Live sessions
Learn directly from Amy Jo Kim & Scott Kim, Ph.D. in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Journey Design Workshop
Course syllabus
3 live sessions • 23 lessons
Week 1
Start here: Welcome to Maven
Journey Design with Game Thinking
Apr
22
TALK: Habit Stacking for Product Leaders
REPLAY: Habit Stacking for Product Leaders
Apr
24
WORKSHOP: Design your Customer Journey with 30-day Storyboards
REPLAY: Design your Customer Journey with 30-day Storyboards
Apr
25
AMA: get feedback on your work-in-progress & answers to your questions
REPLAY: AMA: get feedback on your work-in-progress & answers to your questions
5.0 (3 ratings)
What students are saying
Journey Design with GenAI
Want to design a product that motivates customers to keep coming back?
You need to learn how to build Journey Storyboards — the best way to visualize & test how customers use your product over time.
This cheat sheet shows you how to
- structure your storyboards around the customer's authentic journey
- break the journey into a series of key moments, or "beats"
- create storyboard art fast with GenAI
Get this free resource
Course schedule
6 hours
This high-impact 5-hour workshop is spread across 3 mornings. Can't make all the sessions? No worries, everything is recorded & shared.
WORKSHOP PREP Tuesday April 22
9:00-10:00am PT
Learn the #1 expert strategy for driving retention in this LIVE lesson on Habit Stacking for Product Leaders (will be recorded & shared)
HANDS-ON WORKSHOP Thursday April 24
9:00-11:30am PT
In our Journey Design Workshop, you'll learn how to design a compelling journey & build your own 30-day Storyboards with JourneyMaker.
FOLLOWUP AMA Friday April 25
9:00-10:30am PT
In this coaching session, you'll get feedback on your work-in-progress & answers to questions about Journey Design & Habit Stacking
What people are saying
Eugenia Kydya
Garry Tan
Gina Bianchini
Blair Ethington
Bob Moesta
Robin Allenson
Kacie Hsu
Cara Meverden
Ian Brand
Candis Best
Meet your instructor
Amy Jo Kim
This is where you'll add your bio as a way to establish credibility and demonstrate to your audience why you're the right person to teach this course.
Scott Kim, Ph.D.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you