Journey Design Workshop

New
·

2 Days

·

Cohort-based Course

Prototype your 30-day Customer Journey with GenAI in just 1 day

This course is popular

3 people enrolled last week.

Led projects for

Disney
Netflix
eBay
Electronic Arts
Microsoft

Course overview

Build your Customer Journey with GenAI 🎬

Have you ever struggled to validate product ideas quickly & effectively?


It's tricky. These days, you can spin up a prototype fairly quickly, with no-code AI tools.


But quick prototypes can't tell you whether your customers will stick around.


What's needed is a fast, effective way to prototype our 30-day customer journey & re-engagement loop.


In this hands-on workshop, you'll harness Generative AI to make this process radically easier.


Using your Journey Design Playbook, you'll answer a few questions about your customer's experience over time.


Then you'll use GenAI to model customer personas & build 30-day storyboards of your product experience.


In just a few hours, you'll create a design artifact that you can download, develop & share with your team & customers.


If you want to validate ideas 10X faster, spend a morning with us building 30-day storyboards. It's a game-changer 🚀

Who should take this workshop

01

Founders & executives who want to save time & accelerate product/market fit

02

Product & Design Leaders who want to visualize & validate ideas faster

03

UX Researchers & Designers looking for a more effective way to test product ideas

What you’ll learn & DO in this workshop

Design a Habit Loop that pulls customers back

Want to make your product a habit? Learn how to use customer insights to build retention into your product.

Use GenAI to visualize & iterate your product design

What are the "magical prompts" that help you craft a high-retention experience? Find out & try them for yourself.

Test ideas 10X faster with 30-day storyboards

Using Generative AI, you'll visualize your customer's 30-day experience with low-fidelity storyboards

This course includes

2 interactive live sessions

Lifetime access to course materials

8 in-depth lessons

Direct access to instructor

1 projects to apply learning

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Apr 24—Apr 25

    Start here: Welcome to Maven

    3 items

    Journey Design with Game Thinking

    6 items

    Apr

    24

    Journey Design Workshop: Build 30-day Storyboards

    Thu 4/244:00 PM—6:30 PM (UTC)

    Apr

    25

    Journey Design AMA: share your work-in-progress

    Fri 4/254:00 PM—5:30 PM (UTC)

What people are saying

        Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kydya

Eugenia Kydya

Co-founder & CEO, Replika.ai
        You've got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan

Garry Tan

President, Ycombinator
        Amy Jo's framework & insights gave me practical, tangible skills.
Gina Bianchini

Gina Bianchini

Founder & CEO, Mighty Networks
        Amy Jo has a refined, effective process for bringing new ideas to life.
Blair Ethington

Blair Ethington

VP, Ebay
        Want to use Jobs-To-Be-Done to build the right product? You're in good hands with Amy Jo.
Bob Moesta

Bob Moesta

Founder, Re-Wired Group
        I was amazed how fast we found the right people to test on our product on.
Robin Allenson

Robin Allenson

CEO, Similar.ai
        This program changed how we design – it delivers powerful insights FAST.
Kacie Hsu

Kacie Hsu

User Research Lead, Jam City
        This program saved us from struggling through Customer Discovery on our own.
Cara Meverden

Cara Meverden

Podcast Lead, Apple
        This program made me a better, more strategic product leader.
Ian Brand

Ian Brand

Innovation Lead – General Motors
        This program is magic for entrepreneurs searching for product/market fit.
Candis Best

Candis Best

CEO, Learningateway

Meet your instructor

Amy Jo Kim

Amy Jo Kim

This is where you'll add your bio as a way to establish credibility and demonstrate to your audience why you're the right person to teach this course.

Scott Kim, Ph.D.

Scott Kim, Ph.D.

A pattern of wavy dots

Join an upcoming cohort

Journey Design Workshop

April 2025

$397

Dates

Apr 24—25, 2025

Payment Deadline

Apr 23, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    1:00pm - 2:00pm EST

    If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

  • May 7, 2022

    Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Journey Design Workshop

April 2025

$397

Dates

Apr 24—25, 2025

Payment Deadline

Apr 23, 2025
Get reimbursed

$397

2 Days