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Journey Design Workshop

4 Days

·

Cohort-based Course

Design & prototype your Customer Journey with GenAI

This course is popular

3 people enrolled last week.

Led projects for

Disney
Netflix
eBay
Electronic Arts
Microsoft

Course overview

Use GenAI to build your Customer Journey

Have you ever struggled to validate product ideas quickly & effectively?


It's tricky. These days, you can spin up a prototype quickly, with no-code AI tools.


But quick prototypes can't tell you whether customers will stick around.


To do that, you need to visualize your end-to-end customer journey.


In this hands-on workshop, you'll use AI tools to make this process radically easier.


Using your Journey Design Playbook, you'll answer a few questions about your customer & product – then use GenAI to model customer personas & build 30-day storyboards.


If you want to use GenAI to solve \ retention problems & build a compelling customer journey - this is for you 🚀

Who should take this workshop

01

Founders & executives who want to accelerate product/market fit

02

Product Leaders who want to visualize & validate ideas faster

03

UX Professionals looking for a more effective way to test product ideas

What you’ll learn in this workshop

Design a Habit Loop that pulls customers back

Want to make your product a habit? Learn how to use customer insights & habit-stacking to build retention into your product.

Use GenAI to visualize & iterate your product design

What are the "magical prompts" that can help you craft a high-retention experience? Find out & try these prompts for yourself.

Test ideas 10X faster with 30-day storyboards

Using Generative AI, you'll visualize your customer's 30-day experience with low-fidelity storyboards, & learn how to use those storyboards to accelerate iteration & testing.

This course includes

3 interactive live sessions

Lifetime access to course materials

13 in-depth lessons

Direct access to instructor

1 projects to apply learning

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Apr 22—Apr 25

    Start here: Welcome to Maven

    3 items

    Journey Design with Game Thinking

    6 items

    Apr

    22

    TALK: Habit Stacking for Product Leaders

    Tue 4/224:00 PM—5:00 PM (UTC)

    REPLAY: Habit Stacking for Product Leaders

    5 items

    Apr

    24

    WORKSHOP: Design your Customer Journey with 30-day Storyboards

    Thu 4/244:00 PM—6:30 PM (UTC)

    Apr

    25

    AMA: get feedback on your work-in-progress & answers to your questions

    Fri 4/254:00 PM—5:30 PM (UTC)
Free resource

Journey Design with GenAI

Want to design a product that motivates customers to keep coming back?


You need to learn how to build Journey Storyboards — the best way to visualize & test how customers use your product over time.


This cheat sheet shows you how to

  • structure your storyboards around the customer's authentic journey
  • break the journey into a series of key moments, or "beats"
  • create storyboard art fast with GenAI

Get this free resource

Course schedule

6 hours

  • This high-impact 5-hour workshop is spread across 3 mornings. Can't make all the sessions? No worries, everything is recorded & shared.

  • WORKSHOP PREP Tuesday April 22

    9:00-10:00am PT

    Learn the #1 expert strategy for driving retention in this LIVE lesson on Habit Stacking for Product Leaders (will be recorded & shared)

  • HANDS-ON WORKSHOP Thursday April 24

    9:00-11:30am PT

    In our Journey Design Workshop, you'll learn how to design a compelling journey & build your own 30-day Storyboards with JourneyMaker.

  • FOLLOWUP AMA Friday April 25

    9:00-10:30am PT

    In this coaching session, you'll get feedback on your work-in-progress & answers to questions about Journey Design & Habit Stacking

What people are saying

        Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kydya

Eugenia Kydya

Co-founder & CEO, Replika.ai
        You've got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan

Garry Tan

President, Ycombinator
        Amy Jo's framework & insights gave me practical, tangible skills.
Gina Bianchini

Gina Bianchini

Founder & CEO, Mighty Networks
        Amy Jo has a refined, effective process for bringing new ideas to life.
Blair Ethington

Blair Ethington

VP, Ebay
        Want to use Jobs-To-Be-Done to build the right product? You're in good hands with Amy Jo.
Bob Moesta

Bob Moesta

Founder, Re-Wired Group
        I was amazed how fast we found the right people to test on our product on.
Robin Allenson

Robin Allenson

CEO, Similar.ai
        This program changed how we design – it delivers powerful insights FAST.
Kacie Hsu

Kacie Hsu

User Research Lead, Jam City
        This program saved us from struggling through Customer Discovery on our own.
Cara Meverden

Cara Meverden

Podcast Lead, Apple
        This program made me a better, more strategic product leader.
Ian Brand

Ian Brand

Innovation Lead – General Motors
        This program is magic for entrepreneurs searching for product/market fit.
Candis Best

Candis Best

CEO, Learningateway

Meet your instructor

Amy Jo Kim

Amy Jo Kim

This is where you'll add your bio as a way to establish credibility and demonstrate to your audience why you're the right person to teach this course.

Scott Kim, Ph.D.

Scott Kim, Ph.D.

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Journey Design Workshop

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Journey Design Workshop