Free Lesson
How to Build an AI Strategy for Your Existing Product
30 min
Nov 19, 2026 11:30 AM
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What you'll learn
Identify where AI can create business value
Look beyond AI features to improve customer outcomes, grow revenue, increase retention, or gain competitive advantage.
Decide how deeply AI should transform your product
Evaluate whether to enhance capabilities, rethink customer workflows, or pursue a new AI-powered business opportunity.
Turn AI opportunities into strategic investment choices
Evaluate business impact, economics, and defensibility to identify which AI opportunities deserve investment.
Why this topic matters
You’ve been asked to define the AI strategy for a product that already has customers, revenue, and an established business model.
Where do you start?
Adding a chatbot or a summary feature gives you an AI capability. But you still need to explain what the business should achieve, where AI can create commercial value, and how deeply the product needs to change.
In this lesson, we’ll work on how to find commercial AI product opportunities.
