Elena Leonova
Free Lesson

How to Build an AI Strategy for Your Existing Product

30 min
Nov 4, 2026 11:30 AM

By continuing, you agree to Maven's Terms and Privacy Policy.

What you'll learn

A short, specific title about what students will learn

Offer a concrete and concise explanation of how you will help students understand and apply this lesson.

A short, specific title about what students will learn

Offer a concrete and concise explanation of how you will help students understand and apply this lesson.

A short, specific title about what students will learn

Offer a concrete and concise explanation of how you will help students understand and apply this lesson.

Why this topic matters

You’ve been asked to define the AI strategy for a product that already has customers, revenue, and an established business model. Where do you start? Adding a chatbot or a summary feature gives you an AI capability. But you still need to explain what the business should achieve, where AI can create commercial value, and how deeply the product needs to change. In this lesson, we’ll work on how to find commercial AI product opportunities.

You'll learn from

Elena Leonova

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Spryker Systems
BigCommerce
eBay Inc.
PayPal
See all products from Elena
Get free access