
Elena Leonova
Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce
Moving into senior product leadership requires more than being excellent at product management.
As a Director, Head of Product, VP Product, or CPO, you are increasingly expected to understand the entire business, connect product choices to financial outcomes, evaluate strategic investments, contribute to company and AI strategy, and communicate effectively with the executive team and board.
Yet most product leaders were never taught how to do that.
This private coaching and advisory session is for senior product leaders who are preparing for - or have recently stepped into - roles with broader strategic, commercial, and executive responsibility.
We can work through challenges such as:
Developing a stronger commercial and business mindset
Understanding your company’s business model and strategic position
Connecting product initiatives to revenue, retention, margin, and growth
Building or pressure-testing a product strategy
Evaluating AI product opportunities from a commercial perspective
Understanding AI pricing, packaging, COGS, and business-model implications
Prioritizing strategic product investments and making difficult trade-offs
Building a persuasive business case for an important initiative
Preparing a recommendation for the executive team or board
Communicating product strategy in the language of the business
Adjusting to the expectations of a new senior leadership or executive role
Bring a real challenge from your current role. We will examine the company context, diagnose the underlying problem, challenge your assumptions, and determine how you should approach the decision or conversation.
Depending on your needs, I may act as a coach, advisor, strategic thought partner, or a combination of all three. The goal is not only to help you address the immediate challenge, but also to strengthen the judgment you can apply to future decisions.
This service is not intended for résumé reviews, interview preparation, or job-search strategy. It is designed for product leaders developing the strategic and commercial capabilities required to succeed in senior leadership and executive roles.
$500
USD
For senior product leaders preparing for or newly stepping into Director, Head of Product, VP Product, and CPO roles.