Free Lesson

Build a 2027 Strategy Your Board Will Actually Fund

Part of Strategic Product Leadership in the Age of AI

Hosted by Elena Leonova

Tue, Dec 1, 2026

6:00 PM UTC (1 hour)

Virtual (Zoom)

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From PM to Product Executive: Master Strategy, Finance & Executive Influence
Elena Leonova
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What you'll learn

Choose the right capital allocation driver for 2027

Revenue growth isn't always the right driver. Map your 2027 plan to one of four: revenue, cost, risk, leverage.

Structure your 2027 plan as four capital bets

Translate strategy into four investable bets with KPI ownership, time-to-signal, and confidence levels. Not initiatives.

Pressure-test your 2027 plan before January

Stress-test your 2027 draft against the executive questions you'll face in Q1 planning. Walk out with the rewrite.

Why this topic matters

Most 2027 product strategies will get rewritten in Q1 because they were structured wrong from the start. Revenue growth isn't always the right driver. Initiatives aren't bets. Roadmaps aren't allocation plans. The strategies that get funded in 2027 will look different from the ones that got funded in 2026 - because capital is tighter and boards are sharper. This is the framework that survives.

You'll learn from

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

Previously at

eBay
PayPal
Spryker Systems
BigCommerce
See all products from Elena

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