Elena Leonova
Free Lesson

Build a 2027 Strategy Your Board Will Actually Fund

Part of Strategic Product Leadership in the Age of AI

60 min
Dec 1, 2026 1:00 PM

What you'll learn

Choose the right capital allocation driver for 2027

Revenue growth isn't always the right driver. Map your 2027 plan to one of four: revenue, cost, risk, leverage.

Structure your 2027 plan as four capital bets

Translate strategy into four investable bets with KPI ownership, time-to-signal, and confidence levels. Not initiatives.

Pressure-test your 2027 plan before January

Stress-test your 2027 draft against the executive questions you'll face in Q1 planning. Walk out with the rewrite.

Why this topic matters

Most 2027 product strategies will get rewritten in Q1 because they were structured wrong from the start. Revenue growth isn't always the right driver. Initiatives aren't bets. Roadmaps aren't allocation plans. The strategies that get funded in 2027 will look different from the ones that got funded in 2026 - because capital is tighter and boards are sharper. This is the framework that survives.

You'll learn from

Elena Leonova

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Previously at

eBay
PayPal
Spryker Systems
BigCommerce
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