Danielle Tomassini will show you the system under the chaos.
The first things I sold had weight. Cars, then product in Target stores. At Google, that stopped being true.
Over a decade there, selling platform products where the value was obvious to us and invisible to the buyer. The real job was building the systems that let a sales team explain something abstract in a way that closed.
AI is the same problem in a new outfit. Everyone can see it's valuable. Far fewer have turned it into repeatable workflows.
So that's what I teach. The workflow underneath the tool. The GTM motion underneath the launch. The system underneath the chaos.
Outside the classroom, I co-founded Otter Collective, a consumer goods and retail consultancy and write Parent Copilot, a Substack on running a household with AI.
Chicago. Michigan MBA. Mom of boys.
Courses
Multi-day, guided programs to get real results
Build the Launch Playbook Your Whole Company Runs On
Make the decisions a launch runs on - and go from the person who writes the deck to the person the whole company aligns behind.
Influence a Customer-Centric Roadmap Without Owning It
Learn to rank, size, and write the case for customer asks. Own a process nobody owns today, and earn a seat in planning.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
The Parent Copilot: Tackle your household inbox with AI
Get Customer Asks on the Roadmap Before Planning Locks
Why AI Can’t Write Your Launch Plan with Guest Speaker!
GTM Playbooks That Update Themselves With Granola
The Anatomy of a GTM Blueprint
Services
AI for Marketing Advisory
AI coaching for marketing leaders. 30 minutes, one real problem, a workflow you can run Monday.
Let's do this!
GTM Coaching for Marketing Leads
I spent 13 years at Google building the infrastructure that made launches work. In an hour, we'll open yours and fix it
Let's do this!