Free Lesson
Why AI Can’t Write Your Launch Plan with Guest Speaker!
30 min
Nov 12, 2026 12:00 PM
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What you'll learn
Learn from someone who built GTM at Google scale
Rachel Melgaard (Moloco, ex-Google) on who owned which launch decisions and how they held up across teams.
Spot what AI invents in a launch plan
Recognize the made-up thresholds, generic FAQs, and anchoring that make AI drafts look done before they are.
Map the decisions your team still owes
Run the gap map prompt on your own PRD and leave with a list of missing decisions and who should make each one.
Why this topic matters
Every launch runs on decisions: who to sell to, who to turn away, what a rep is allowed to promise. Those decisions aren’t in your PRD, so when AI drafts the plan, it fills the gaps with plausible guesses. Used the right way, AI does the opposite. It shows you exactly which decisions are still missing and who needs to make them.
