AI for Marketing Advisory

Thirty minutes, one problem, something written down at the end.

You bring a real piece of work - a positioning problem, a launch you're behind on, a research task eating your week, a team that isn't adopting the tools you bought. We spend the first ten minutes on what's happening, because the question people ask usually isn't the question they need answered. Then we build.

You leave with the specific thing: a prompt written for your product, a workflow mapped to your process, a clear answer on whether AI is the right tool for that job or whether you're about to automate something that shouldn't exist. I send notes afterward with anything we built, so you're not reconstructing it from memory.

What this isn't: a demo of tools you can find on YouTube, or a general conversation about where AI is going.

Marketing and GTM leaders who are past the "is this real" stage and stuck on "how do I make this work in my actual job."

Usually that's:

• A head of marketing or PMM lead who's been told to "use AI more" and doesn't want to produce slop

• Someone whose team is experimenting inconsistently, and the output quality is all over the place

• A founder or solo operator doing the work of four people who needs leverage on research and drafting

• A consultant or agency lead figuring out what to bring to clients

You don't need to be technical. You don't need to have picked a tool yet.

• You want someone to do the work for you. This is coaching, not delivery. If you need a launch plan built, that's a consulting engagement, not thirty minutes.

• You haven't started. If you've never opened one of these tools, spend an hour doing that first - you'll get four times as much out of the session.

• You want a tool comparison. I have opinions, but the tool matters far less than what you feed it, and I'd rather spend your thirty minutes on the part that changes your output.

• You're looking for AI strategy for a 500-person org. Different problem, different format. Reach out and I'll tell you honestly whether I can help.

Real examples of what a good thirty minutes looks like:

• "I have to write a launch narrative by Friday and I've rewritten the value prop six times."

• "Competitive research takes me two weeks per battlecard. What can I stop doing by hand?"

• "My team has ChatGPT and nobody uses it. What's the actual barrier?"

• "I need ten hard objections to my product before I walk into a QBR."

• "I'm drowning in customer calls and I know there's a pattern in them I'm not seeing."

• "I want to build a prompt library for my team but I don't know what belongs in it."

If yours isn't on this list, that's okay, it likely still fits. Send it before we meet.

Most AI advice for marketers is a list of prompts. Fifty prompts for content marketers, the perfect campaign brief prompt. They're fine, and they never stick, because they solve the wrong problem.

A better prompt doesn't help when the model knows nothing about your business. You start from zero every time and supply all the context yourself, which is exactly the work you were trying to get out of. The unlock isn't a cleverer question it's giving the thing access to what it already needs to know about your product, your buyer, and your constraints.

The second thing: AI is very good at the retrieval and first-draft layer, and it's not writing your strategy. Knowing which side of that line you're standing on is a lot of the skill. A lot of what we'll do in thirty minutes is figure out where AI genuinely takes a two-week job down to ninety minutes, and where it's going to produce something confident and wrong that costs you more to fix than to have written yourself.

I spent nearly thirteen years at Google, most recently as Global Director of Ads Product Marketing, building the commercialization systems behind global product launches - the documents, enablement, and messaging that let a worldwide sales team explain a complicated product in a way that closed deals.

I now run a consulting practice focused on CPG and retail, and I teach AI in Marketing and go-to-market strategy. I use these tools daily in real client work, which means what I'll show you has survived contact with an actual deadline.