Cohort-based courses
Claude Code for Customer Insights

AI Customer Research Analysis for Designers, Researchers and PMs

UX & Design for Today's AI Functionality

Agentic AI for Research: Build Custom Workflows & Synthetic Users

AI Discipline | Analyser des entretiens utilisateurs avec l'IA


The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Level up the impact of your UX research

Transition into UX for Healthcare
AI and Excellent Research for Conversion, Retention, Growth, and PMF

Choosing the Right JTBD Framework for Growth, Product, and Experience

AI for Customer Research: Future-Proof Your UX & Product Skills
Quantitative JTBD Methods for Smarter Product & Experience Decisions

Service Design Intensive & Certification- Design for End-to-End Services

AI x Influence for Design Researchers


1-day workshops
JTBD Switch Interviews: Discovering Why Customers Actually Buy

The UX research impact masterclass
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Automate Your Research Pipeline Without Loosing Quality

AI-Proof Your Insights with Strategic Note-Taking for UX Researchers

Go Deeper, Faster: AI-Supported Synthesis In Practice

Turn Customer Feedback into Action with Agentic AI

Free Lightning Lessons
A Case Study: JTBD as Progress -> JTBD as Process
·May 19·1 hour70 StudentsLive
John Gusiff and Dominic RicchettiClaude Code for User Insights: What Agents Can Do
·30 mins891 StudentsWatch
Caitlin SullivanSynthetic Users for Product Discovery: What People Miss
·30 mins7,254 StudentsWatch
Caitlin SullivanHands on with Synthetic Users: Customer Research's Future
·May 27·30 mins153 StudentsLive
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 mins104 StudentsWatch
John Whalen, PhDBecome a High Impact UX Researcher
·30 mins974 StudentsWatch
Carol Rossi and Judd AntinAI-Powered User Research for Product Managers
·30 mins711 StudentsWatch
Ana GubinRun AI Interviews That Reveal What Customers Really Want
·45 mins446 StudentsWatch
Abi Awomosu and Eric LiCreate AI Personas and Focus Groups that Drive Revenue
·45 mins1,742 StudentsWatch
Abi AwomosuRapid Product Discovery with AI-Powered Interviews
·30 mins1,717 StudentsWatch
John Whalen, PhDAI-Powered Product Research
·30 mins1,526 StudentsWatch
Nick BabichBeyond Prompting: Agentic AI for Customer Research
·30 mins633 StudentsWatch
John Whalen, PhDUX Research Practices You’ll Need to Discover AI’s Value
·1 hour 30 mins625 StudentsWatch
Jared SpoolLeveraging AI for UX Research
·45 mins528 StudentsWatch
Qiwen Zhao and Xinran MaFast Track GTM Positioning Using Synthetic User Research
·45 mins460 StudentsWatch
John GusiffBuild Research That Actually Lands (with Claude Artifacts)
·45 mins347 StudentsWatch
Abi AwomosuHow to Use Synthetic Users in Research and Design
·30 mins234 StudentsWatch
John Whalen, PhDBuild Strategic Influence as a UX researcher
·30 mins220 StudentsWatch
Ruby PryorHow Claude builds personas for synthetic focus groups
·30 mins147 StudentsWatch
Lee Henshaw and Dino Myers-LampteySpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 mins1,272 StudentsWatch
John Whalen, PhDAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 mins1,223 StudentsWatch
Caitlin SullivanThe Art of Unbiased User Interviews
·30 mins1,166 StudentsWatch
Elizabeth Creighton, PhDBuild Your Own AI-Powered Reddit Intelligence Tool
·45 mins886 StudentsWatch
Britney MullerCreating AI-Powered Customer Personas and Focus Groups
·45 mins388 StudentsWatch
Abi Awomosu