Cohort-based courses
Claude Code for Customer Insights

AI Customer Research Analysis for Designers, Researchers and PMs

Agentic AI for Research: Build Custom Workflows & Synthetic Users

Transition into UX for Healthcare
The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Level up the impact of your UX research

AI for Customer Research: Future-Proof Your UX & Product Skills
AI and Excellent Research for Conversion, Retention, Growth, and PMF

Choosing the Right JTBD Framework for Growth, Product, and Experience

Build With Conviction: Run a Customer Discovery sprint with Claude

Quantitative JTBD Methods for Smarter Product & Experience Decisions

UX & Design for Today's AI Functionality

AI Discipline | Analyser des entretiens utilisateurs avec l'IA


Service Design Intensive & Certification- Design for End-to-End Services

AI x Influence for Design Researchers


1-day workshops
The UX research impact masterclass
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Turn Customer Feedback into Action with Agentic AI

JTBD Switch Interviews: Discovering Why Customers Actually Buy

AI-Proof Your Insights with Strategic Note-Taking for UX Researchers

Go Deeper, Faster: AI-Supported Synthesis In Practice

Free Lightning Lessons
Use AI Research to Discover Who Actually Wants What You Sell
·Jun 17·45 minutes62 StudentsLive
Abi AwomosuValidate Your Idea with Data Before You Build
·Jun 25·120 minutes33 StudentsLive
Elena AvramenkoClaude Code for User Insights: What Agents Can Do
·30 minutes909 StudentsWatch
Caitlin SullivanA Case Study: JTBD as Progress -> JTBD as Process
·May 27·60 minutes96 StudentsLive
John Gusiff and Dominic RicchettiHands on with Synthetic Users: Customer Research's Future
·May 27·30 minutes165 StudentsLive
John Whalen, PhDSynthetic Users for Product Discovery: What People Miss
·30 minutes7,262 StudentsWatch
Caitlin SullivanStop Letting Your LLM "Find the Issues" In Your Data
·Jun 24·45 minutes5 StudentsLive
Shreya Shankar and Hamel HusainAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 minutes1,227 StudentsWatch
Caitlin SullivanAn Introduction to Advanced Quantitative JTBD Research
·45 minutes149 StudentsWatch
John Gusiff and Dominic RicchettiBuild Your AI-Supported Research Process
·30 minutes50 StudentsWatch
Ann ConwayBecome a High Impact UX Researcher
·30 minutes979 StudentsWatch
Carol Rossi and Judd AntinFrom insights to action: drive impact as a UX researcher
·30 minutes964 StudentsWatch
Ruby PryorFast Track GTM Positioning Using Synthetic User Research
·45 minutes464 StudentsWatch
John GusiffBuild Strategic Influence as a UX researcher
·30 minutes223 StudentsWatch
Ruby PryorAI-Powered Product Research
·30 minutes1,532 StudentsWatch
Nick BabichHow Claude builds personas for synthetic focus groups
·30 minutes151 StudentsWatch
Lee Henshaw and Dino Myers-LampteyTransition into UX for Healthcare
·60 minutes130 StudentsWatch
Eric ShumakeRapid Product Discovery with AI-Powered Interviews
·30 minutes1,722 StudentsWatch
John Whalen, PhDRun AI Interviews That Reveal What Customers Really Want
·45 minutes449 StudentsWatch
Abi Awomosu and Eric LiBeyond Prompting: Agentic AI for Customer Research
·30 minutes637 StudentsWatch
John Whalen, PhDBeyond Prompting: Agentic AI for Customer Research
·30 minutes464 StudentsWatch
John Whalen, PhDBeyond Prompting: Agentic AI for Customer Research
·30 minutes110 StudentsWatch
John Whalen, PhDHow to Spot Non-obvious Insights
·60 minutes51 StudentsWatch
Saurabh GuptaHow to Cultivate Empathy at Scale
·30 minutes197 StudentsWatch
Meghan WenzelCustomer interviews that work and why
·30 minutes456 StudentsWatch
Pete MauroCreating AI-Powered Customer Personas and Focus Groups
·45 minutes391 StudentsWatch
Abi AwomosuDrive Customer Discovery with Strategic UX Research
·45 minutes404 StudentsWatch
Christine Perfetti and Jared M. SpoolBuild Your Own AI-Powered Reddit Intelligence Tool
·45 minutes891 StudentsWatch
Britney MullerHow to Leverage AI Moderation & Analysis for Interviews
·30 minutes178 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes181 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes376 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes92 StudentsWatch
John Whalen, PhDStrategies to Nail Your Next UX Research Performance Review
·30 minutes132 StudentsWatch
Ruby PryorWriting Qualitative Research Interview Protocols with AI
·30 minutes145 StudentsWatch
Ruby PryorLeveraging AI for UX Research
·45 minutes529 StudentsWatch
Qiwen Zhao and Xinran MaBuild Research That Actually Lands (with Claude Artifacts)
·45 minutes348 StudentsWatch
Abi AwomosuThe AI Research Toolkit You Need in 2026
·30 minutes105 StudentsWatch
John Whalen, PhDAI and Excellent Research for Conversion, Retention, & PMF
·60 minutes87 StudentsWatch
Debbie LevittLearn Healthcare UX - Lightning Lesson
·30 minutes188 StudentsWatch
Eric ShumakeProduct Management Fundamentals
·3 lessonsWatch
Caitlin SullivanThe Art of Unbiased User Interviews
·30 minutes1,166 StudentsWatch
Elizabeth Creighton, PhDSave time and money by avoiding common research mistakes
·30 minutes870 StudentsWatch
Laura KleinNext Gen PMs: Analyzing User Feedback with AI
·30 minutes267 StudentsWatch
Mustafa KapadiaSynthesize User Feedback With AI
·30 minutes320 StudentsWatch
Mustafa KapadiaAI-Powered User Research for Product Managers
·30 minutes714 StudentsWatch
Ana GubinNeed a Research Expert? When to Go Pro and When to DIY
·60 minutes230 StudentsWatch
Carol Rossi, Jenny Wanger, and Lija HoganWhat Stakeholders Really Want (And How to Find Out)
·30 minutes424 StudentsWatch
Amanda Gelb and Anna AvrekhCreate AI Personas and Focus Groups that Drive Revenue
·45 minutes1,744 StudentsWatch
Abi AwomosuBuild AI-Powered Customer Segments (That Scale)
·30 minutes408 StudentsWatch
Shaw TalebiAccelerate Your Research with AI: Skills You Need in 2025
·60 minutes301 StudentsWatch
John WhalenLive Demo: Master LLM Prompting for Customer Research
·30 minutes349 StudentsWatch
John Whalen, PhDUncover Hidden Growth Signals in App Reviews with AI
·30 minutes327 StudentsWatch
Mustafa KapadiaHow to Use Synthetic Users in Research and Design
·30 minutes235 StudentsWatch
John Whalen, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes342 StudentsWatch
Ruby PryorBetter Data, Faster: Transform Your Customer Surveys
·30 minutes538 StudentsWatch
Elizabeth Creighton, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes193 StudentsWatch
John Whalen, PhDMaster AI Prompting for Customer Research
·30 minutes321 StudentsWatch
John Whalen, PhDEssential AI Skills for Customer Research in 2025
·30 minutes235 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes429 StudentsWatch
John WhalenThe Four Essential AI Skills for Customer Research in 2025
·30 minutes286 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes404 StudentsWatch
Adrien Wald and John Whalen, PhDDemo: Agents and Synthetic Users: Customer Research’s Future
·30 minutes544 StudentsWatch
Chad Reynolds and John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes212 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes1,520 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes352 StudentsWatch
John Whalen, PhDSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,272 StudentsWatch
John Whalen, PhDDemo: Test Product Ideas Instantly with Synthetic Users
·30 minutes305 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes324 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes533 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes411 StudentsWatch
John Whalen, PhDRapid Product Discovery with AI-Powered Interviews
·30 minutes372 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes401 StudentsWatch
John Whalen, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes175 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes621 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes86 StudentsWatch
John Whalen, PhDBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 minutes683 StudentsWatch
Britney MullerCustomer Discovery with an Interrogator’s Edge
·45 minutes125 StudentsWatch
John GusiffHands on with Synthetic Users: Customer Research's Future
·30 minutes362 StudentsWatch
John Whalen, PhDUX Research Practices You’ll Need to Discover AI’s Value
·90 minutes626 StudentsWatch
Jared SpoolSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes371 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes234 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes245 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes86 StudentsWatch
John Whalen, PhDSynthetic User Research: Why B2B SaaS Deals Stall?
·45 minutes91 StudentsWatch
John GusiffSpeedy recruiting for customer research
·30 minutes179 StudentsWatch
Elizabeth Creighton, PhDDe-Risk Your Launch with AI Powered Customer Discovery
·60 minutes71 StudentsWatch
Moiz KapadiaYour Customers Are Lying To You (and PMs don't know it)
·60 minutes40 StudentsWatch
Moiz KapadiaBeyond Prompting: Agentic AI for Customer Research
·30 minutes137 StudentsWatch
John Whalen, PhDResearch Audiences Who Ignore Surveys (with AI)
·45 minutes136 StudentsWatch
Abi AwomosuWhat AI Sees in Your Customer Reviews (That You're Missing)
·45 minutes218 StudentsWatch
Abi AwomosuHow to Turn AI Prototypes into Validated Products
·30 minutes58 StudentsWatchMarc KrejciLeverage User Journeys to Identify Content Needs and Gaps
·30 minutes72 StudentsWatch
Theresa PutkeyHow to Create Content-Informed Personas for Better UX
·30 minutes59 StudentsWatch
Theresa PutkeySynthetic Users & Experts: Your 2026 Research Edge
·30 minutes56 StudentsWatch
John Whalen, PhDHow to create and use Synthetic Users in discovery
·30 minutes6 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes5 StudentsWatch
Valerio ZaniniHow to Conduct a Focus Group with Synthetic Respondents
·30 minutes72 StudentsWatch
Dino Myers-Lamptey and Lee HenshawAI-Native PMs: Product-Market-Fit in 2026
·30 minutes36 StudentsWatch
Jiri KobelkaHow to create and use Synthetic Users in discovery
·45 minutes45 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes31 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·45 minutes32 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·45 minutes35 StudentsWatch
Valerio ZaniniGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes71 StudentsWatch
John Whalen, PhDCustomer Discovery Office Hours: Ask Me Anything
·30 minutes5 StudentsWatch
Moiz KapadiaHow to Use an AI Interviewer to Conduct Market Research
·30 minutes87 StudentsWatch
Dino Myers-Lamptey and Lee Henshaw