Cohort-based courses
Claude Code for Customer Insights

Agentic AI for Research: Build Custom Workflows & Synthetic Users

AI Customer Research Analysis for Designers, Researchers and PMs

AI for Customer Research: Future-Proof Your UX & Product Skills
Transition into UX for Healthcare
The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Choosing the Right JTBD Framework for Growth, Product, and Experience

Build With Conviction: Run a Customer Discovery sprint with Claude

Quantitative JTBD Methods for Smarter Product & Experience Decisions

UX & Design for Today's AI Functionality

Service Design Intensive & Certification- Design for End-to-End Services

AI x Influence for Design Researchers


1-day workshops
The UX research impact masterclass
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JTBD Switch Interviews: Discovering Why Customers Actually Buy

AI-Proof Your Insights with Strategic Note-Taking for UX Researchers

How to talk to Users: A hands-on workshop for founders and product teams

Free Lightning Lessons
Use AI Research to Discover Who Actually Wants What You Sell
·Jun 17·45 minutes201 StudentsLive
Abi AwomosuValidate Your Idea with Data Before You Build
·Jun 25·120 minutes133 StudentsLive
Elena AvramenkoStop Letting Your LLM "Find the Issues" In Your Data
·Jun 24·45 minutes75 StudentsLive
Shreya Shankar and Hamel HusainClaude Code for User Insights: What Agents Can Do
·30 minutes932 StudentsWatch
Caitlin SullivanHands on with Synthetic Users: Customer Research's Future
·30 minutes189 StudentsWatch
John Whalen, PhDProgress or Process? Two Lenses for Jobs to be Done
·Jun 3·60 minutes105 StudentsLive
John Gusiff and Dominic RicchettiSynthetic Users for Product Discovery: What People Miss
·30 minutes7,268 StudentsWatch
Caitlin SullivanDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes539 StudentsWatch
John Whalen, PhDAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 minutes1,232 StudentsWatch
Caitlin SullivanBuild Your Own AI-Powered Reddit Intelligence Tool
·45 minutes896 StudentsWatch
Britney MullerBuild Research That Actually Lands (with Claude Artifacts)
·45 minutes352 StudentsWatch
Abi AwomosuBuild Strategic Influence as a UX researcher
·30 minutes227 StudentsWatch
Ruby PryorBeyond Prompting: Agentic AI for Customer Research
·30 minutes113 StudentsWatch
John Whalen, PhDDe-Risk Your Launch with AI Powered Customer Discovery
·60 minutes74 StudentsWatch
Moiz KapadiaCreate AI Personas and Focus Groups that Drive Revenue
·45 minutes1,746 StudentsWatch
Abi AwomosuThe AI Research Toolkit You Need in 2026
·30 minutes1,522 StudentsWatch
John Whalen, PhDThe Art of Unbiased User Interviews
·30 minutes1,168 StudentsWatch
Elizabeth Creighton, PhDAI-Powered User Research for Product Managers
·30 minutes716 StudentsWatch
Ana GubinRun AI Interviews That Reveal What Customers Really Want
·45 minutes451 StudentsWatch
Abi Awomosu and Eric LiHow Claude builds personas for synthetic focus groups
·30 minutes153 StudentsWatch
Lee Henshaw and Dino Myers-LampteySynthetic Users & Experts: Your 2026 Research Edge
·30 minutes58 StudentsWatch
John Whalen, PhDHow to create and use Synthetic Users in discovery
·45 minutes37 StudentsWatch
Valerio ZaniniBecome a High Impact UX Researcher
·30 minutes980 StudentsWatch
Carol Rossi and Judd AntinFrom insights to action: drive impact as a UX researcher
·30 minutes965 StudentsWatch
Ruby PryorBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 minutes684 StudentsWatch
Britney MullerBeyond Prompting: Agentic AI for Customer Research
·30 minutes638 StudentsWatch
John Whalen, PhDUX Research Practices You’ll Need to Discover AI’s Value
·90 minutes627 StudentsWatch
Jared SpoolLeveraging AI for UX Research
·45 minutes530 StudentsWatch
Qiwen Zhao and Xinran MaFast Track GTM Positioning Using Synthetic User Research
·45 minutes465 StudentsWatch
John GusiffDrive Customer Discovery with Strategic UX Research
·45 minutes405 StudentsWatch
Christine Perfetti and Jared M. SpoolCreating AI-Powered Customer Personas and Focus Groups
·45 minutes392 StudentsWatch
Abi AwomosuLive Demo: Master LLM Prompting for Customer Research
·30 minutes350 StudentsWatch
John Whalen, PhDWhat AI Sees in Your Customer Reviews (That You're Missing)
·45 minutes219 StudentsWatch
Abi AwomosuLearn Healthcare UX - Lightning Lesson
·30 minutes189 StudentsWatch
Eric ShumakeWriting Qualitative Research Interview Protocols with AI
·30 minutes146 StudentsWatch
Ruby PryorResearch Audiences Who Ignore Surveys (with AI)
·45 minutes137 StudentsWatch
Abi AwomosuStrategies to Nail Your Next UX Research Performance Review
·30 minutes133 StudentsWatch
Ruby PryorThe AI Research Toolkit You Need in 2026
·30 minutes106 StudentsWatch
John Whalen, PhDSynthetic User Research: Why B2B SaaS Deals Stall?
·45 minutes92 StudentsWatch
John GusiffAI and Excellent Research for Conversion, Retention, & PMF
·60 minutes88 StudentsWatch
Debbie LevittGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes72 StudentsWatch
John Whalen, PhDHow to create and use Synthetic Users in discovery
·45 minutes46 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·45 minutes33 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes32 StudentsWatch
Valerio ZaniniCustomer Discovery Office Hours: Ask Me Anything
·30 minutes6 StudentsWatch
Moiz KapadiaProduct Management Fundamentals
·3 lessons1 StudentWatch
Caitlin SullivanRapid Product Discovery with AI-Powered Interviews
·30 minutes1,722 StudentsWatch
John Whalen, PhDAI-Powered Product Research
·30 minutes1,532 StudentsWatch
Nick BabichSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,272 StudentsWatch
John Whalen, PhDSave time and money by avoiding common research mistakes
·30 minutes870 StudentsWatch
Laura KleinThe Four Essential AI Skills for Customer Research in 2025
·30 minutes621 StudentsWatch
John Whalen, PhDDemo: Agents and Synthetic Users: Customer Research’s Future
·30 minutes544 StudentsWatch
Chad Reynolds and John Whalen, PhDBetter Data, Faster: Transform Your Customer Surveys
·30 minutes538 StudentsWatch
Elizabeth Creighton, PhDBeyond Prompting: Agentic AI for Customer Research
·30 minutes464 StudentsWatch
John Whalen, PhDCustomer interviews that work and why
·30 minutes456 StudentsWatch
Pete MauroDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes429 StudentsWatch
John WhalenWhat Stakeholders Really Want (And How to Find Out)
·30 minutes424 StudentsWatch
Amanda Gelb and Anna AvrekhHands on with Synthetic Users: Customer Research's Future
·30 minutes411 StudentsWatch
John Whalen, PhDBuild AI-Powered Customer Segments (That Scale)
·30 minutes408 StudentsWatch
Shaw TalebiDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes404 StudentsWatch
Adrien Wald and John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes401 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes376 StudentsWatch
John Whalen, PhDRapid Product Discovery with AI-Powered Interviews
·30 minutes372 StudentsWatch
John Whalen, PhDSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes371 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes362 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes352 StudentsWatch
John Whalen, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes342 StudentsWatch
Ruby PryorUncover Hidden Growth Signals in App Reviews with AI
·30 minutes327 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes324 StudentsWatch
John Whalen, PhDMaster AI Prompting for Customer Research
·30 minutes321 StudentsWatch
John Whalen, PhDSynthesize User Feedback With AI
·30 minutes320 StudentsWatch
Mustafa KapadiaDemo: Test Product Ideas Instantly with Synthetic Users
·30 minutes305 StudentsWatch
John Whalen, PhDAccelerate Your Research with AI: Skills You Need in 2025
·60 minutes301 StudentsWatch
John WhalenThe Four Essential AI Skills for Customer Research in 2025
·30 minutes286 StudentsWatch
John Whalen, PhDNext Gen PMs: Analyzing User Feedback with AI
·30 minutes267 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes245 StudentsWatch
John Whalen, PhDHow to Use Synthetic Users in Research and Design
·30 minutes235 StudentsWatch
John Whalen, PhDEssential AI Skills for Customer Research in 2025
·30 minutes235 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes234 StudentsWatch
John Whalen, PhDNeed a Research Expert? When to Go Pro and When to DIY
·60 minutes230 StudentsWatch
Carol Rossi, Jenny Wanger, and Lija HoganLive Demo: Master LLM Prompting for Customer Research
·30 minutes212 StudentsWatch
John Whalen, PhDHow to Cultivate Empathy at Scale
·30 minutes197 StudentsWatch
Meghan WenzelGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes193 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes181 StudentsWatch
John Whalen, PhDSpeedy recruiting for customer research
·30 minutes179 StudentsWatch
Elizabeth Creighton, PhDHow to Leverage AI Moderation & Analysis for Interviews
·30 minutes178 StudentsWatch
John Whalen, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes175 StudentsWatch
John Whalen, PhDAn Introduction to Advanced Quantitative JTBD Research
·45 minutes149 StudentsWatch
John Gusiff and Dominic RicchettiBeyond Prompting: Agentic AI for Customer Research
·30 minutes137 StudentsWatch
John Whalen, PhDTransition into UX for Healthcare
·60 minutes130 StudentsWatch
Eric ShumakeCustomer Discovery with an Interrogator’s Edge
·45 minutes125 StudentsWatch
John GusiffLive Demo: Master LLM Prompting for Customer Research
·30 minutes92 StudentsWatch
John Whalen, PhDHow to Use an AI Interviewer to Conduct Market Research
·30 minutes87 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHands on with Synthetic Users: Customer Research's Future
·30 minutes86 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes86 StudentsWatch
John Whalen, PhDLeverage User Journeys to Identify Content Needs and Gaps
·30 minutes72 StudentsWatch
Theresa PutkeyHow to Conduct a Focus Group with Synthetic Respondents
·30 minutes72 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHow to Create Content-Informed Personas for Better UX
·30 minutes59 StudentsWatch
Theresa PutkeyHow to Turn AI Prototypes into Validated Products
·30 minutes58 StudentsWatchMarc KrejciHow to Spot Non-obvious Insights
·60 minutes51 StudentsWatch
Saurabh GuptaBuild Your AI-Supported Research Process
·30 minutes50 StudentsWatch
Ann ConwayYour Customers Are Lying To You (and PMs don't know it)
·60 minutes40 StudentsWatch
Moiz KapadiaAI-Native PMs: Product-Market-Fit in 2026
·30 minutes37 StudentsWatch
Jiri KobelkaHow to create and use Synthetic Users in discovery
·30 minutes6 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes5 StudentsWatch
Valerio Zanini