Cohort-based courses
Transition into UX for Healthcare
UX & Design for Today's AI Functionality

Claude Code for Customer Insights

Journey Mapping- Deep Dive Lab
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Service Design Intensive & Certification- Design for End-to-End Services

Product Marketing Black Belt - Mastery

JTBD Customer Discovery Interviews

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Level up the impact of your UX research

Choosing the Right JTBD Framework for Growth, Product, and Experience

Build With Conviction: Run a Customer Discovery sprint with Claude

AI for Customer Research: Deliver Trusted Insights at Scale
Quantitative JTBD Methods for Smarter Product & Experience Decisions

AI Discipline | Analyser des entretiens utilisateurs avec l'IA


Product-Market Fit Without Guessing
AI for Strategic Research: Deeper Insights, No Slop


AI-First UX & Service Design 101 & Certification- Design for LLM & Agents
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Agentic AI for Research: Build Custom Workflows & Synthetic Users

AI x Influence for Design Researchers


Inclusive User Research Intensive

1-day workshops
How To Modernize Legacy UX (Without Breaking Everything)

Build to Elicit: AI Rapid Prototyping as a Discovery Skill

Introduction to Claude Skills for User Research
How to talk to Users: A hands-on workshop for founders and product teams

The UX research impact masterclass
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JTBD Switch Interviews: Discovering Why Customers Actually Buy

AI for Product Teams: Idea to Spec to Ship


Build a Live Voice-of-the-Customer Dashboard: for Operators & COOs

Free Lightning Lessons
Stop Letting Your LLM "Find the Issues" In Your Data
·45 minutes1,449 StudentsWatch
Shreya Shankar and Hamel HusainWhat Claude Skills Can Do for User Researchers
·30 minutes504 StudentsWatchNikki AndersonThe AI Research Skills You Need for 2027
·Jul 10·30 minutes75 StudentsLive
John Whalen, PhDBuild an AI Buyer Persona: How Your Buyers Use AI to Decide
·Jul 10·30 minutes49 StudentsLive
Lisa PeytonCreate an AI Interview Analysis Pipeline
·Jul 8·30 minutes35 StudentsLive
John Whalen, PhDTurn User Messages into AI Assistant Flows
·Jul 8·60 minutes148 StudentsLive
Dr. Carmen MartinezMap a User Journey in One AI Session
·Jul 15·30 minutes55 StudentsLive
Aki Wijesundara and Manu JayawardanaJourney Mapping as a Strategic Superpower
·Jul 7·30 minutes23 StudentsLive
Frank SpillersUse Claude to run a Customer Discovery Sprint
·60 minutes230 StudentsWatch
Moiz KapadiaTaking Accessibility wider with End-to-End Journeys
·Aug 6·30 minutes11 StudentsLive
Frank Spillers UX Inner CircleSynthetic Users for Product Discovery: What People Miss
·30 minutes7,305 StudentsWatch
Caitlin SullivanLeveraging AI for UX Research
·45 minutes542 StudentsWatch
Qiwen Zhao and Xinran MaRapid Product Discovery with AI-Powered Interviews
·30 minutes1,735 StudentsWatch
John Whalen, PhDUX Research Practices You’ll Need to Discover AI’s Value
·90 minutes642 StudentsWatch
Jared SpoolAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 minutes1,244 StudentsWatch
Caitlin SullivanClaude Code for User Insights: What Agents Can Do
·30 minutes970 StudentsWatch
Caitlin SullivanDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes437 StudentsWatch
John WhalenValidate Your Idea with Data Before You Build
·45 minutes250 StudentsWatch
Elena AvramenkoHow Claude builds personas for synthetic focus groups
·30 minutes161 StudentsWatch
Lee Henshaw and Dino Myers-LampteyAI-Powered Product Research
·30 minutes1,544 StudentsWatch
Nick BabichBeyond Prompting: Agentic AI for Customer Research
·30 minutes653 StudentsWatch
John Whalen, PhDFast Track GTM Positioning Using Synthetic User Research
·45 minutes468 StudentsWatch
John GusiffHow to Use Synthetic Users in Research and Design
·30 minutes239 StudentsWatch
John Whalen, PhDBuild Strategic Influence as a UX researcher
·30 minutes232 StudentsWatch
Ruby PryorWhat AI Sees in Your Customer Reviews (That You're Missing)
·45 minutes229 StudentsWatch
Abi AwomosuLearn Healthcare UX - Lightning Lesson
·30 minutes196 StudentsWatch
Eric ShumakeStrategies to Nail Your Next UX Research Performance Review
·30 minutes137 StudentsWatch
Ruby PryorTransition into UX for Healthcare
·60 minutes136 StudentsWatch
Eric ShumakeHow to create and use Synthetic Users in discovery
·45 minutes40 StudentsWatch
Valerio ZaniniCreate AI Personas and Focus Groups that Drive Revenue
·45 minutes1,751 StudentsWatch
Abi AwomosuSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,274 StudentsWatch
John Whalen, PhDThe Art of Unbiased User Interviews
·30 minutes1,172 StudentsWatch
Elizabeth Creighton, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes970 StudentsWatch
Ruby PryorBuild Your Own AI-Powered Reddit Intelligence Tool
·45 minutes902 StudentsWatch
Britney MullerSave time and money by avoiding common research mistakes
·30 minutes873 StudentsWatch
Laura KleinCustomer interviews that work and why
·30 minutes457 StudentsWatch
Pete MauroRun AI Interviews That Reveal What Customers Really Want
·45 minutes457 StudentsWatch
Abi Awomosu and Eric LiHands on with Synthetic Users: Customer Research's Future
·30 minutes414 StudentsWatch
John Whalen, PhDDrive Customer Discovery with Strategic UX Research
·45 minutes411 StudentsWatch
Christine Perfetti and Jared M. SpoolCreating AI-Powered Customer Personas and Focus Groups
·45 minutes396 StudentsWatch
Abi AwomosuBuild Research That Actually Lands (with Claude Artifacts)
·45 minutes364 StudentsWatch
Abi AwomosuLive Demo: Master LLM Prompting for Customer Research
·30 minutes213 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes196 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes182 StudentsWatch
John Whalen, PhDWriting Qualitative Research Interview Protocols with AI
·30 minutes148 StudentsWatch
Ruby PryorResearch Audiences Who Ignore Surveys (with AI)
·45 minutes141 StudentsWatch
Abi AwomosuProgress or Process? Two Lenses for Jobs to be Done
·60 minutes126 StudentsWatch
John Gusiff and Dominic RicchettiBeyond Prompting: Agentic AI for Customer Research
·30 minutes115 StudentsWatch
John Whalen, PhDSynthetic User Research: Why B2B SaaS Deals Stall?
·45 minutes94 StudentsWatch
John GusiffHow to Use an AI Interviewer to Conduct Market Research
·30 minutes89 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHow to Create Content-Informed Personas for Better UX
·30 minutes61 StudentsWatch
Theresa PutkeyBuild Your AI-Supported Research Process
·30 minutes54 StudentsWatch
Ann ConwayCustomer Discovery Office Hours: Ask Me Anything
·30 minutes8 StudentsWatch
Moiz KapadiaGet Synthetic Feedback You Can Trust
·Jul 15·30 minutes3 StudentsLive
John Whalen, PhDProduct Management Fundamentals
·3 lessons2 StudentsWatch
Caitlin SullivanThe AI Research Toolkit You Need in 2026
·30 minutes1,527 StudentsWatch
John Whalen, PhDBecome a High Impact UX Researcher
·30 minutes992 StudentsWatch
Carol Rossi and Judd AntinAI-Powered User Research for Product Managers
·30 minutes717 StudentsWatch
Ana GubinBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 minutes685 StudentsWatch
Britney MullerThe Four Essential AI Skills for Customer Research in 2025
·30 minutes621 StudentsWatch
John Whalen, PhDDemo: Agents and Synthetic Users: Customer Research’s Future
·30 minutes544 StudentsWatch
Chad Reynolds and John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes540 StudentsWatch
John Whalen, PhDBetter Data, Faster: Transform Your Customer Surveys
·30 minutes539 StudentsWatch
Elizabeth Creighton, PhDBeyond Prompting: Agentic AI for Customer Research
·30 minutes464 StudentsWatch
John Whalen, PhDWhat Stakeholders Really Want (And How to Find Out)
·30 minutes426 StudentsWatch
Amanda Gelb and Anna AvrekhBuild AI-Powered Customer Segments (That Scale)
·30 minutes408 StudentsWatch
Shaw TalebiDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes404 StudentsWatch
Adrien Wald and John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes401 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes376 StudentsWatch
John Whalen, PhDRapid Product Discovery with AI-Powered Interviews
·30 minutes375 StudentsWatch
John Whalen, PhDSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes372 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes362 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes352 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes351 StudentsWatch
John Whalen, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes343 StudentsWatch
Ruby PryorUncover Hidden Growth Signals in App Reviews with AI
·30 minutes327 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes324 StudentsWatch
John Whalen, PhDMaster AI Prompting for Customer Research
·30 minutes321 StudentsWatch
John Whalen, PhDSynthesize User Feedback With AI
·30 minutes320 StudentsWatch
Mustafa KapadiaDemo: Test Product Ideas Instantly with Synthetic Users
·30 minutes305 StudentsWatch
John Whalen, PhDAccelerate Your Research with AI: Skills You Need in 2025
·60 minutes302 StudentsWatch
John WhalenThe Four Essential AI Skills for Customer Research in 2025
·30 minutes287 StudentsWatch
John Whalen, PhDUse AI Research to Discover Who Actually Wants What You Sell
·45 minutes274 StudentsWatch
Abi AwomosuNext Gen PMs: Analyzing User Feedback with AI
·30 minutes267 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes245 StudentsWatch
John Whalen, PhDEssential AI Skills for Customer Research in 2025
·30 minutes235 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes235 StudentsWatch
John Whalen, PhDNeed a Research Expert? When to Go Pro and When to DIY
·60 minutes230 StudentsWatch
Carol Rossi, Jenny Wanger, and Lija HoganHow to Cultivate Empathy at Scale
·30 minutes197 StudentsWatch
Meghan WenzelGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes194 StudentsWatch
John Whalen, PhDHow to Leverage AI Moderation & Analysis for Interviews
·30 minutes179 StudentsWatch
John Whalen, PhDSpeedy recruiting for customer research
·30 minutes179 StudentsWatch
Elizabeth Creighton, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes175 StudentsWatch
John Whalen, PhDAn Introduction to Advanced Quantitative JTBD Research
·45 minutes152 StudentsWatch
John Gusiff and Dominic RicchettiBeyond Prompting: Agentic AI for Customer Research
·30 minutes138 StudentsWatch
John Whalen, PhDCustomer Discovery with an Interrogator’s Edge
·45 minutes129 StudentsWatch
John GusiffThe AI Research Toolkit You Need in 2026
·30 minutes109 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes92 StudentsWatch
John Whalen, PhDAI and Excellent Research for Conversion, Retention, & PMF
·60 minutes88 StudentsWatch
Debbie LevittHands on with Synthetic Users: Customer Research's Future
·30 minutes87 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes87 StudentsWatch
John Whalen, PhDDe-Risk Your Launch with AI Powered Customer Discovery
·60 minutes75 StudentsWatch
Moiz KapadiaHow to Conduct a Focus Group with Synthetic Respondents
·30 minutes74 StudentsWatch
Dino Myers-Lamptey and Lee HenshawGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes74 StudentsWatch
John Whalen, PhDLeverage User Journeys to Identify Content Needs and Gaps
·30 minutes72 StudentsWatch
Theresa PutkeyHow to Turn AI Prototypes into Validated Products
·30 minutes60 StudentsWatchMarc KrejciSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes59 StudentsWatch
John Whalen, PhDHow to Spot Non-obvious Insights
·60 minutes59 StudentsWatch
Saurabh GuptaConduct your first synthetic focus group in Claude
·30 minutes54 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHow to create and use Synthetic Users in discovery
·45 minutes46 StudentsWatch
Valerio ZaniniYour Customers Are Lying To You (and PMs don't know it)
·60 minutes40 StudentsWatch
Moiz KapadiaAI-Native PMs: Product-Market-Fit in 2026
·30 minutes39 StudentsWatch
Jiri KobelkaHow to create and use Synthetic Users in discovery
·45 minutes35 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes32 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes6 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes5 StudentsWatch
Valerio Zanini