Cohort-based courses
Service Design Intensive & Certification- Design for End-to-End Services

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Transition into UX for Healthcare
Agentic AI for Research: Build Custom Workflows & Synthetic Users

AI for Strategic Research: Deeper Insights, No Slop


Journey Mapping- Deep Dive Lab
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AI Discipline | Analyser des entretiens utilisateurs avec l'IA


UX & Design for Today's AI Functionality

JTBD Customer Discovery Interviews

Level up the impact of your UX research

Build With Conviction: Run a Customer Discovery sprint with Claude

AI for Customer Research: Deliver Trusted Insights at Scale
Quantitative JTBD Methods for Smarter Product & Experience Decisions

Product-Market Fit Without Guessing
AI x Influence for Design Researchers


Choosing the Right JTBD Framework for Growth, Product, and Experience

Claude Code for Customer Insights

1-day workshops
How To Modernize Legacy UX (Without Breaking Everything)

Build to Elicit: AI Rapid Prototyping as a Discovery Skill

Introduction to Claude Skills for User Research
How to talk to Users: A hands-on workshop for founders and product teams

The UX research impact masterclass
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JTBD Switch Interviews: Discovering Why Customers Actually Buy

AI for Product Teams: Idea to Spec to Ship


Free Lightning Lessons
Stop Letting Your LLM "Find the Issues" In Your Data
·45 minutes1,093 StudentsWatch
Shreya Shankar and Hamel HusainWhat Claude Skills Can Do for User Researchers
·Jun 30·30 minutes448 StudentsLiveNikki AndersonUse Claude to run a Customer Discovery Sprint
·60 minutes219 StudentsWatch
Moiz KapadiaTurn User Messages into AI Assistant Flows
·Jul 8·60 minutes130 StudentsLive
Dr. Carmen MartinezThe AI Research Skills You Need for 2027
·Jul 10·30 minutes45 StudentsLive
John Whalen, PhDBuild an AI Buyer Persona: How Your Buyers Use AI to Decide
·Jul 10·30 minutes27 StudentsLive
Lisa PeytonValidate Your Idea with Data Before You Build
·45 minutes247 StudentsWatch
Elena AvramenkoMap a User Journey in One AI Session
·Jul 15·30 minutes41 StudentsLive
Aki Wijesundara and Manu JayawardanaCreate an AI Interview Analysis Pipeline
·Jul 8·30 minutes13 StudentsLive
John Whalen, PhDSynthetic Users for Product Discovery: What People Miss
·30 minutes7,298 StudentsWatch
Caitlin SullivanWhat AI Sees in Your Customer Reviews (That You're Missing)
·45 minutes227 StudentsWatch
Abi AwomosuUse AI Research to Discover Who Actually Wants What You Sell
·45 minutes274 StudentsWatch
Abi AwomosuJourney Mapping as a Strategic Superpower
·Jul 7·30 minutes11 StudentsLive
Frank SpillersRapid Product Discovery with AI-Powered Interviews
·30 minutes1,731 StudentsWatch
John Whalen, PhDHow to Spot Non-obvious Insights
·60 minutes59 StudentsWatch
Saurabh GuptaAI-Powered Product Research
·30 minutes1,542 StudentsWatch
Nick BabichBecome a High Impact UX Researcher
·30 minutes992 StudentsWatch
Carol Rossi and Judd AntinUX Research Practices You’ll Need to Discover AI’s Value
·90 minutes638 StudentsWatch
Jared SpoolProgress or Process? Two Lenses for Jobs to be Done
·60 minutes125 StudentsWatch
John Gusiff and Dominic RicchettiFrom insights to action: drive impact as a UX researcher
·30 minutes969 StudentsWatch
Ruby PryorClaude Code for User Insights: What Agents Can Do
·30 minutes967 StudentsWatch
Caitlin SullivanBeyond Prompting: Agentic AI for Customer Research
·30 minutes651 StudentsWatch
John Whalen, PhDRun AI Interviews That Reveal What Customers Really Want
·45 minutes456 StudentsWatch
Abi Awomosu and Eric LiRapid Product Discovery with AI-Powered Interviews
·30 minutes375 StudentsWatch
John Whalen, PhDBuild Research That Actually Lands (with Claude Artifacts)
·45 minutes363 StudentsWatch
Abi AwomosuHow to Use Synthetic Users in Research and Design
·30 minutes237 StudentsWatch
John Whalen, PhDHow Claude builds personas for synthetic focus groups
·30 minutes158 StudentsWatch
Lee Henshaw and Dino Myers-LampteyCustomer Discovery with an Interrogator’s Edge
·45 minutes129 StudentsWatch
John GusiffBuild Your AI-Supported Research Process
·30 minutes53 StudentsWatch
Ann ConwayGet Synthetic Feedback You Can Trust
·Jul 15·30 minutes2 StudentsLive
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes1,527 StudentsWatch
John Whalen, PhDAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 minutes1,241 StudentsWatch
Caitlin SullivanBuild Your Own AI-Powered Reddit Intelligence Tool
·45 minutes901 StudentsWatch
Britney MullerSave time and money by avoiding common research mistakes
·30 minutes872 StudentsWatch
Laura KleinLeveraging AI for UX Research
·45 minutes537 StudentsWatch
Qiwen Zhao and Xinran MaFast Track GTM Positioning Using Synthetic User Research
·45 minutes466 StudentsWatch
John GusiffDrive Customer Discovery with Strategic UX Research
·45 minutes410 StudentsWatch
Christine Perfetti and Jared M. SpoolCreating AI-Powered Customer Personas and Focus Groups
·45 minutes395 StudentsWatch
Abi AwomosuSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes372 StudentsWatch
John Whalen, PhDAccelerate Your Research with AI: Skills You Need in 2025
·60 minutes302 StudentsWatch
John WhalenBuild Strategic Influence as a UX researcher
·30 minutes230 StudentsWatch
Ruby PryorLearn Healthcare UX - Lightning Lesson
·30 minutes194 StudentsWatch
Eric ShumakeAn Introduction to Advanced Quantitative JTBD Research
·45 minutes152 StudentsWatch
John Gusiff and Dominic RicchettiTransition into UX for Healthcare
·60 minutes134 StudentsWatch
Eric ShumakeThe AI Research Toolkit You Need in 2026
·30 minutes109 StudentsWatch
John Whalen, PhDDe-Risk Your Launch with AI Powered Customer Discovery
·60 minutes75 StudentsWatch
Moiz KapadiaHow to Conduct a Focus Group with Synthetic Respondents
·30 minutes74 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHow to Turn AI Prototypes into Validated Products
·30 minutes60 StudentsWatchMarc KrejciConduct your first synthetic focus group in Claude
·30 minutes54 StudentsWatch
Dino Myers-Lamptey and Lee HenshawAI-Native PMs: Product-Market-Fit in 2026
·30 minutes39 StudentsWatch
Jiri KobelkaHow to create and use Synthetic Users in discovery
·45 minutes38 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·45 minutes35 StudentsWatch
Valerio ZaniniCreate AI Personas and Focus Groups that Drive Revenue
·45 minutes1,750 StudentsWatch
Abi AwomosuSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,273 StudentsWatch
John Whalen, PhDThe Art of Unbiased User Interviews
·30 minutes1,171 StudentsWatch
Elizabeth Creighton, PhDAI-Powered User Research for Product Managers
·30 minutes717 StudentsWatch
Ana GubinBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 minutes685 StudentsWatch
Britney MullerThe Four Essential AI Skills for Customer Research in 2025
·30 minutes621 StudentsWatch
John Whalen, PhDDemo: Agents and Synthetic Users: Customer Research’s Future
·30 minutes544 StudentsWatch
Chad Reynolds and John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes540 StudentsWatch
John Whalen, PhDBetter Data, Faster: Transform Your Customer Surveys
·30 minutes539 StudentsWatch
Elizabeth Creighton, PhDBeyond Prompting: Agentic AI for Customer Research
·30 minutes464 StudentsWatch
John Whalen, PhDCustomer interviews that work and why
·30 minutes456 StudentsWatch
Pete MauroDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes434 StudentsWatch
John WhalenWhat Stakeholders Really Want (And How to Find Out)
·30 minutes426 StudentsWatch
Amanda Gelb and Anna AvrekhHands on with Synthetic Users: Customer Research's Future
·30 minutes413 StudentsWatch
John Whalen, PhDBuild AI-Powered Customer Segments (That Scale)
·30 minutes408 StudentsWatch
Shaw TalebiDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes404 StudentsWatch
Adrien Wald and John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes401 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes376 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes362 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes352 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes351 StudentsWatch
John Whalen, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes343 StudentsWatch
Ruby PryorUncover Hidden Growth Signals in App Reviews with AI
·30 minutes327 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes324 StudentsWatch
John Whalen, PhDMaster AI Prompting for Customer Research
·30 minutes321 StudentsWatch
John Whalen, PhDSynthesize User Feedback With AI
·30 minutes320 StudentsWatch
Mustafa KapadiaDemo: Test Product Ideas Instantly with Synthetic Users
·30 minutes305 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes287 StudentsWatch
John Whalen, PhDNext Gen PMs: Analyzing User Feedback with AI
·30 minutes267 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes245 StudentsWatch
John Whalen, PhDEssential AI Skills for Customer Research in 2025
·30 minutes235 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes235 StudentsWatch
John Whalen, PhDNeed a Research Expert? When to Go Pro and When to DIY
·60 minutes230 StudentsWatch
Carol Rossi, Jenny Wanger, and Lija HoganLive Demo: Master LLM Prompting for Customer Research
·30 minutes212 StudentsWatch
John Whalen, PhDHow to Cultivate Empathy at Scale
·30 minutes197 StudentsWatch
Meghan WenzelHands on with Synthetic Users: Customer Research's Future
·30 minutes195 StudentsWatch
John Whalen, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes194 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes181 StudentsWatch
John Whalen, PhDHow to Leverage AI Moderation & Analysis for Interviews
·30 minutes179 StudentsWatch
John Whalen, PhDSpeedy recruiting for customer research
·30 minutes179 StudentsWatch
Elizabeth Creighton, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes175 StudentsWatch
John Whalen, PhDWriting Qualitative Research Interview Protocols with AI
·30 minutes147 StudentsWatch
Ruby PryorResearch Audiences Who Ignore Surveys (with AI)
·45 minutes140 StudentsWatch
Abi AwomosuBeyond Prompting: Agentic AI for Customer Research
·30 minutes138 StudentsWatch
John Whalen, PhDStrategies to Nail Your Next UX Research Performance Review
·30 minutes135 StudentsWatch
Ruby PryorBeyond Prompting: Agentic AI for Customer Research
·30 minutes114 StudentsWatch
John Whalen, PhDSynthetic User Research: Why B2B SaaS Deals Stall?
·45 minutes93 StudentsWatch
John GusiffLive Demo: Master LLM Prompting for Customer Research
·30 minutes92 StudentsWatch
John Whalen, PhDAI and Excellent Research for Conversion, Retention, & PMF
·60 minutes88 StudentsWatch
Debbie LevittHow to Use an AI Interviewer to Conduct Market Research
·30 minutes88 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHands on with Synthetic Users: Customer Research's Future
·30 minutes87 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes87 StudentsWatch
John Whalen, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes74 StudentsWatch
John Whalen, PhDLeverage User Journeys to Identify Content Needs and Gaps
·30 minutes72 StudentsWatch
Theresa PutkeyHow to Create Content-Informed Personas for Better UX
·30 minutes60 StudentsWatch
Theresa PutkeySynthetic Users & Experts: Your 2026 Research Edge
·30 minutes59 StudentsWatch
John Whalen, PhDHow to create and use Synthetic Users in discovery
·45 minutes46 StudentsWatch
Valerio ZaniniYour Customers Are Lying To You (and PMs don't know it)
·60 minutes40 StudentsWatch
Moiz KapadiaHow to create and use Synthetic Users in discovery
·30 minutes32 StudentsWatch
Valerio ZaniniCustomer Discovery Office Hours: Ask Me Anything
·30 minutes7 StudentsWatch
Moiz KapadiaHow to create and use Synthetic Users in discovery
·30 minutes6 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes5 StudentsWatch
Valerio ZaniniProduct Management Fundamentals
·3 lessons1 StudentWatch
Caitlin Sullivan