Cohort-based courses
AI Customer Research Analysis for Designers, Researchers and PMs

UX & Design for Today's AI Functionality

Transition into UX for Healthcare
The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Agentic AI for Research: Build Custom Workflows & Synthetic Users

AI Discipline | Analyser des entretiens utilisateurs avec l'IA


Level up the impact of your UX research

Claude Code for Customer Insights

AI for Customer Research: Future-Proof Your UX & Product Skills
AI and Excellent Research for Conversion, Retention, Growth, and PMF

Choosing the Right JTBD Framework for Growth, Product, and Experience

Quantitative JTBD Methods for Smarter Product & Experience Decisions

Service Design Intensive & Certification- Design for End-to-End Services

AI x Influence for Design Researchers


1-day workshops
The UX research impact masterclass
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Turn Customer Feedback into Action with Agentic AI

Automate Your Research Pipeline Without Loosing Quality

JTBD Switch Interviews: Discovering Why Customers Actually Buy

AI-Proof Your Insights with Strategic Note-Taking for UX Researchers

Free Lightning Lessons
Hands on with Synthetic Users: Customer Research's Future
·May 13·30 mins143 StudentsLive
John Whalen, PhDTransition into UX for Healthcare
·1 hour122 StudentsWatch
Eric ShumakeClaude Code for User Insights: What Agents Can Do
·30 mins869 StudentsWatch
Caitlin SullivanGet Answers In Hours With AI-Powered Customer Interviews
·30 mins67 StudentsWatch
John Whalen, PhDHow to create and use Synthetic Users in discovery
·45 mins32 StudentsWatch
Valerio ZaniniSynthetic Users for Product Discovery: What People Miss
·30 mins7,238 StudentsWatch
Caitlin SullivanAI-Powered Product Research
·30 mins1,523 StudentsWatch
Nick BabichUX Research Practices You’ll Need to Discover AI’s Value
·1 hour 30 mins623 StudentsWatch
Jared SpoolHow to create and use Synthetic Users in discovery
·30 mins31 StudentsWatch
Valerio ZaniniFast Track GTM Positioning Using Synthetic User Research
·45 mins455 StudentsWatch
John GusiffLeveraging AI for UX Research
·45 mins526 StudentsWatch
Qiwen Zhao and Xinran MaCreating AI-Powered Customer Personas and Focus Groups
·45 mins387 StudentsWatch
Abi AwomosuBeyond Prompting: Agentic AI for Customer Research
·30 mins106 StudentsWatch
John Whalen, PhDA Case Study: JTBD as Progress -> JTBD as Process
·May 7·1 hour47 StudentsLive
John Gusiff and Dominic RicchettiAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 mins1,219 StudentsWatch
Caitlin SullivanDrive Customer Discovery with Strategic UX Research
·45 mins402 StudentsWatch
Christine Perfetti and Jared M. SpoolHow to Spot Non-obvious Insights
·1 hour48 StudentsWatch
Saurabh GuptaCreate AI Personas and Focus Groups that Drive Revenue
·45 mins1,739 StudentsWatch
Abi AwomosuThe AI Research Toolkit You Need in 2026
·30 mins1,520 StudentsWatch
John Whalen, PhDBecome a High Impact UX Researcher
·30 mins970 StudentsWatch
Carol Rossi and Judd AntinBuild Your Own AI-Powered Reddit Intelligence Tool
·45 mins884 StudentsWatch
Britney MullerBeyond Prompting: Agentic AI for Customer Research
·30 mins631 StudentsWatch
John Whalen, PhDDemo: Agents and Synthetic Users: Customer Research’s Future
·30 mins544 StudentsWatch
Chad Reynolds and John Whalen, PhDSynthetic Users & Experts: Your 2026 Research Edge
·30 mins371 StudentsWatch
John Whalen, PhD