Cohort-based courses
Transition into UX for Healthcare
Choosing the Right JTBD Framework for Growth, Product, and Experience

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

JTBD Customer Discovery Interviews

Level up the impact of your UX research

Build With Conviction: Run a Customer Discovery sprint with Claude

AI for Customer Research: Deliver Trusted Insights at Scale
Quantitative JTBD Methods for Smarter Product & Experience Decisions

UX & Design for Today's AI Functionality

Product-Market Fit Without Guessing
Service Design Intensive & Certification- Design for End-to-End Services

Claude Code for Customer Insights

Journey Mapping- Deep Dive Lab
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Agentic AI for Research: Build Custom Workflows & Synthetic Users

1-day workshops
How To Modernize Legacy UX (Without Breaking Everything)

Introduction to Claude Skills for User Research
Build to Elicit: AI Rapid Prototyping as a Discovery Skill

The UX research impact masterclass
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JTBD Switch Interviews: Discovering Why Customers Actually Buy

How to talk to Users: A hands-on workshop for founders and product teams

Free Lightning Lessons
What Claude Skills Can Do for User Researchers
·Jun 30·30 minutes118 StudentsLiveNikki AndersonStop Letting Your LLM "Find the Issues" In Your Data
·Jun 24·45 minutes271 StudentsLive
Shreya Shankar and Hamel HusainUse Claude to run a Customer Discovery Sprint
·Jun 26·60 minutes55 StudentsLive
Moiz KapadiaValidate Your Idea with Data Before You Build
·Jun 25·45 minutes224 StudentsLive
Elena AvramenkoMap a User Journey in One AI Session
·Jul 15·30 minutes21 StudentsLive
Aki Wijesundara and Manu JayawardanaUse AI Research to Discover Who Actually Wants What You Sell
·45 minutes268 StudentsWatch
Abi AwomosuProgress or Process? Two Lenses for Jobs to be Done
·60 minutes122 StudentsWatch
John Gusiff and Dominic RicchettiSynthetic Users for Product Discovery: What People Miss
·30 minutes7,288 StudentsWatch
Caitlin SullivanClaude Code for User Insights: What Agents Can Do
·30 minutes965 StudentsWatch
Caitlin SullivanBecome a High Impact UX Researcher
·30 minutes989 StudentsWatch
Carol Rossi and Judd AntinJourney Mapping as a Strategic Superpower
·Jul 7·30 minutes5 StudentsLive
Frank SpillersBeyond Prompting: Agentic AI for Customer Research
·30 minutes649 StudentsWatch
John Whalen, PhDHow to Spot Non-obvious Insights
·60 minutes55 StudentsWatch
Saurabh GuptaCreate AI Personas and Focus Groups that Drive Revenue
·45 minutes1,750 StudentsWatch
Abi AwomosuDrive Customer Discovery with Strategic UX Research
·45 minutes409 StudentsWatch
Christine Perfetti and Jared M. SpoolBuild Research That Actually Lands (with Claude Artifacts)
·45 minutes361 StudentsWatch
Abi AwomosuAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 minutes1,240 StudentsWatch
Caitlin SullivanHands on with Synthetic Users: Customer Research's Future
·30 minutes195 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes108 StudentsWatch
John Whalen, PhDRapid Product Discovery with AI-Powered Interviews
·30 minutes1,727 StudentsWatch
John Whalen, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes967 StudentsWatch
Ruby PryorSave time and money by avoiding common research mistakes
·30 minutes871 StudentsWatch
Laura KleinUX Research Practices You’ll Need to Discover AI’s Value
·90 minutes635 StudentsWatch
Jared SpoolLeveraging AI for UX Research
·45 minutes536 StudentsWatch
Qiwen Zhao and Xinran MaRun AI Interviews That Reveal What Customers Really Want
·45 minutes454 StudentsWatch
Abi Awomosu and Eric LiHands on with Synthetic Users: Customer Research's Future
·30 minutes413 StudentsWatch
John Whalen, PhDCreating AI-Powered Customer Personas and Focus Groups
·45 minutes394 StudentsWatch
Abi AwomosuBuild Strategic Influence as a UX researcher
·30 minutes229 StudentsWatch
Ruby PryorWhat AI Sees in Your Customer Reviews (That You're Missing)
·45 minutes220 StudentsWatch
Abi AwomosuGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes194 StudentsWatch
John Whalen, PhDHow Claude builds personas for synthetic focus groups
·30 minutes156 StudentsWatch
Lee Henshaw and Dino Myers-LampteyAn Introduction to Advanced Quantitative JTBD Research
·45 minutes151 StudentsWatch
John Gusiff and Dominic RicchettiWriting Qualitative Research Interview Protocols with AI
·30 minutes147 StudentsWatch
Ruby PryorResearch Audiences Who Ignore Surveys (with AI)
·45 minutes140 StudentsWatch
Abi AwomosuTransition into UX for Healthcare
·60 minutes133 StudentsWatch
Eric ShumakeCustomer Discovery with an Interrogator’s Edge
·45 minutes127 StudentsWatch
John GusiffSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes59 StudentsWatch
John Whalen, PhDConduct your first synthetic focus group in Claude
·30 minutes53 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHow to create and use Synthetic Users in discovery
·45 minutes34 StudentsWatch
Valerio ZaniniCustomer Discovery Office Hours: Ask Me Anything
·30 minutes7 StudentsWatch
Moiz KapadiaAI-Powered Product Research
·30 minutes1,539 StudentsWatch
Nick BabichThe AI Research Toolkit You Need in 2026
·30 minutes1,526 StudentsWatch
John Whalen, PhDSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,273 StudentsWatch
John Whalen, PhDThe Art of Unbiased User Interviews
·30 minutes1,171 StudentsWatch
Elizabeth Creighton, PhDBuild Your Own AI-Powered Reddit Intelligence Tool
·45 minutes900 StudentsWatch
Britney MullerAI-Powered User Research for Product Managers
·30 minutes717 StudentsWatch
Ana GubinBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 minutes685 StudentsWatch
Britney MullerThe Four Essential AI Skills for Customer Research in 2025
·30 minutes621 StudentsWatch
John Whalen, PhDDemo: Agents and Synthetic Users: Customer Research’s Future
·30 minutes544 StudentsWatch
Chad Reynolds and John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes540 StudentsWatch
John Whalen, PhDBetter Data, Faster: Transform Your Customer Surveys
·30 minutes539 StudentsWatch
Elizabeth Creighton, PhDFast Track GTM Positioning Using Synthetic User Research
·45 minutes465 StudentsWatch
John GusiffBeyond Prompting: Agentic AI for Customer Research
·30 minutes464 StudentsWatch
John Whalen, PhDCustomer interviews that work and why
·30 minutes456 StudentsWatch
Pete MauroDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes434 StudentsWatch
John WhalenWhat Stakeholders Really Want (And How to Find Out)
·30 minutes426 StudentsWatch
Amanda Gelb and Anna AvrekhBuild AI-Powered Customer Segments (That Scale)
·30 minutes408 StudentsWatch
Shaw TalebiDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes404 StudentsWatch
Adrien Wald and John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes401 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes376 StudentsWatch
John Whalen, PhDRapid Product Discovery with AI-Powered Interviews
·30 minutes373 StudentsWatch
John Whalen, PhDSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes371 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes362 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes352 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes351 StudentsWatch
John Whalen, PhDFrom insights to action: drive impact as a UX researcher
·30 minutes343 StudentsWatch
Ruby PryorUncover Hidden Growth Signals in App Reviews with AI
·30 minutes327 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes324 StudentsWatch
John Whalen, PhDMaster AI Prompting for Customer Research
·30 minutes321 StudentsWatch
John Whalen, PhDSynthesize User Feedback With AI
·30 minutes320 StudentsWatch
Mustafa KapadiaDemo: Test Product Ideas Instantly with Synthetic Users
·30 minutes305 StudentsWatch
John Whalen, PhDAccelerate Your Research with AI: Skills You Need in 2025
·60 minutes301 StudentsWatch
John WhalenThe Four Essential AI Skills for Customer Research in 2025
·30 minutes287 StudentsWatch
John Whalen, PhDNext Gen PMs: Analyzing User Feedback with AI
·30 minutes267 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes245 StudentsWatch
John Whalen, PhDHow to Use Synthetic Users in Research and Design
·30 minutes235 StudentsWatch
John Whalen, PhDEssential AI Skills for Customer Research in 2025
·30 minutes235 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes235 StudentsWatch
John Whalen, PhDNeed a Research Expert? When to Go Pro and When to DIY
·60 minutes230 StudentsWatch
Carol Rossi, Jenny Wanger, and Lija HoganLive Demo: Master LLM Prompting for Customer Research
·30 minutes212 StudentsWatch
John Whalen, PhDHow to Cultivate Empathy at Scale
·30 minutes197 StudentsWatch
Meghan WenzelLearn Healthcare UX - Lightning Lesson
·30 minutes193 StudentsWatch
Eric ShumakeHands on with Synthetic Users: Customer Research's Future
·30 minutes181 StudentsWatch
John Whalen, PhDHow to Leverage AI Moderation & Analysis for Interviews
·30 minutes179 StudentsWatch
John Whalen, PhDSpeedy recruiting for customer research
·30 minutes179 StudentsWatch
Elizabeth Creighton, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes175 StudentsWatch
John Whalen, PhDBeyond Prompting: Agentic AI for Customer Research
·30 minutes138 StudentsWatch
John Whalen, PhDStrategies to Nail Your Next UX Research Performance Review
·30 minutes135 StudentsWatch
Ruby PryorBeyond Prompting: Agentic AI for Customer Research
·30 minutes114 StudentsWatch
John Whalen, PhDSynthetic User Research: Why B2B SaaS Deals Stall?
·45 minutes93 StudentsWatch
John GusiffLive Demo: Master LLM Prompting for Customer Research
·30 minutes92 StudentsWatch
John Whalen, PhDAI and Excellent Research for Conversion, Retention, & PMF
·60 minutes88 StudentsWatch
Debbie LevittHow to Use an AI Interviewer to Conduct Market Research
·30 minutes88 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHands on with Synthetic Users: Customer Research's Future
·30 minutes87 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes87 StudentsWatch
John Whalen, PhDDe-Risk Your Launch with AI Powered Customer Discovery
·60 minutes74 StudentsWatch
Moiz KapadiaGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes74 StudentsWatch
John Whalen, PhDHow to Conduct a Focus Group with Synthetic Respondents
·30 minutes73 StudentsWatch
Dino Myers-Lamptey and Lee HenshawLeverage User Journeys to Identify Content Needs and Gaps
·30 minutes72 StudentsWatch
Theresa PutkeyHow to Create Content-Informed Personas for Better UX
·30 minutes60 StudentsWatch
Theresa PutkeyHow to Turn AI Prototypes into Validated Products
·30 minutes59 StudentsWatchMarc KrejciBuild Your AI-Supported Research Process
·30 minutes51 StudentsWatch
Ann ConwayHow to create and use Synthetic Users in discovery
·45 minutes46 StudentsWatch
Valerio ZaniniYour Customers Are Lying To You (and PMs don't know it)
·60 minutes40 StudentsWatch
Moiz KapadiaAI-Native PMs: Product-Market-Fit in 2026
·30 minutes38 StudentsWatch
Jiri KobelkaHow to create and use Synthetic Users in discovery
·45 minutes37 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes32 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes6 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes5 StudentsWatch
Valerio ZaniniProduct Management Fundamentals
·3 lessons1 StudentWatch
Caitlin Sullivan