Workshop

From Scattered Feedback to a Data-Backed Decision, with AI

Alina Bezchotnikova

Principal UX Designer, Data-driven UX

Your data sources contradict each other and you don't know which one to trust

Your research is a Slack thread, a handful of support tickets, two customer calls, and the same complaint keeps coming up. You bring it to the roadmap meeting, someone opens Product Analytics and twenty minutes later the thing you were sure about is parked for next quarter.

So here's what we do in two hours. You bring the feedback you already have, we sort it into a couple of claims you can actually check, pull the numbers behind them with Claude or ChatGPT (you don't need to be an analyst for this), and write the whole thing up as a one-page brief you can put in front of your team the next morning. No analytics access yet? Come anyway. You'll leave knowing exactly which numbers you need and who to ask for them.

What you’ll learn

Leave with one product decision backed by numbers (or a clear plan to get them), written as a one-page brief your team can act on.

  • Go from a pile of Slack messages, tickets and call notes to two or three claims with a clear yes/no test

  • Decide which claims your analytics can confirm, and which only users can explain

  • Have data? Pull the metric from Mixpanel, Amplitude or a CSV with Claude or ChatGPT, and check it holds up

  • No access yet? Define the exact metric and events you need, and write the request to get them

  • What to do when your sources agree, contradict each other, or leave a gap

  • Work through a real disagreement from your own product, live

  • Your finding, the number next to it, and a clear recommendation, on one page

  • Leave with a draft ready for your next roadmap meeting

Workshop agenda

  • Why feedback loses the room

    Why a pattern you've seen ten times still loses to one funnel, and the claim-splitting method that fixes it. (20 min)

  • Hands-on: from feedback to claims to numbers

    Sort your own feedback into two or three checkable claims. With data, use AI to pull and sanity-check the metric; without it, define exactly which metric you need and draft the request. (35 min)

  • When data and feedback disagree

    After a short break: triangulation when sources agree, contradict, or leave a gap, worked through on your own examples. (30 min)

  • Write your one-page decision brief

    Turn your claim and its numbers into a one-page brief with a clear recommendation, then Q&A. (25 min)

Learn directly from Alina

Alina Bezchotnikova

Alina Bezchotnikova

Contact

Principal UX, Product Insights · 17 yrs B2B SaaS · PhD

See all products from Alina

Who this workshop is for

  • Designers and PMs doing the research themselves now that there's no researcher around, and want more than "users said so" behind a decision.

  • Researchers whose findings keep getting overruled by a funnel chart.

  • Honestly, anyone sitting on a pile of feedback with no idea how to get it into the roadmap, with or without analytics access.

What's included

Alina Bezchotnikova

Live sessions

Learn directly from Alina Bezchotnikova in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

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Frequently asked questions

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Reimbursement

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Team discount

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Private cohort

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A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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$200

USD

Nov 19
·

9–11am EST

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