AI Powered Customer Discovery for Product Managers
Moiz Kapadia
Fractional CPO | x-Oracle, Autodesk
You Want to Ship a Great Product. But Your Company Doesn't Talk to Customers.
You know the pattern. Engineering builds what they want. Sales promises features to close deals. You're stuck shipping a roadmap without customer insights.
So you build in a vacuum > Launch > nothing moves > and the career cost stacks up quietly.
The PMs who shipped great products didn't do it by magic.
They ran customer discovery sprints to build their case, de-risked the product and launched with conviction.
They probably didn't have a discovery culture either.
The truth is that nobody is going to build a discovery culture at your company for you.
You have to bring it yourself.
But reading about it isn't enough — you need a repeatable process and a guide who's done it over and over again.
This course teaches you a structured, AI-Powered Discovery process using Claude — applied to whatever you're building right now.
Over 3 weeks of live lessons + ongoing office hours:
First, learn discovery fundamentals and set up your AI Powered Discovery Agent.
Then, you'll run customer convos and use AI to analyze.
Finally, we'll make sense of your interviews together. By the end you'll know what to build.
The PMs who do this get promoted, poached, and opportunities they didn't go looking for.
What you’ll learn
Talk to customers. Test assumptions. Build with conviction.
How to run Assumption Tests and spot hidden risks that could crater your launch
Learn what customer feedback to act on and what to ignore
Write non-leading interview questions so that you don't build off a false customer insight
Learn what the use case is for building a Claude Skill
Build your own Claude Skill
Chain together Claude Skills to run end to end customer discovery workflow
Use AI to gather evidence that justifies your roadmap
Share a Discovery Synthesis Memo to show justification for your roadmap
Write a living Product Spec to start Prototyping immediately
Learn directly from Moiz
Moiz Kapadia
Fractional Head of Product | ex-Oracle, Autodesk, Stanford alum
Who this course is for
Product Managers at a company without a structured discovery practice
Founders who need validation before investing time and money in product development.
UX Researchers who are overloaded with discovery work and are looking for a system to speed up their workflows
Prerequisites
Must be able to schedule at least 1 Customer Conversation
You will be interviewing Customers in the course. This is a critical skill in Discovery, not to be outsourced to AI.
What's included
Live sessions
Learn directly from Moiz Kapadia in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Define Assumptions to test in your Discovery Sprint
Intro to Claude Skills
Refine Assumptions using a Claude Skill
Select your Riskiest Assumption(s)
Submit Risky Assumption to test
Schedule
Live sessions
1 hr / week
Live sessions are a mix of lecture and workshop. You'll leave every session having completed concrete steps to complete your Discovery sprint.
Projects
1-3 hrs / week
The main project is to write a Discovery Synthesis Report and Product Requirement Doc, based on your customer interviews.
Testimonials
Moiz’s AI-Powered Customer Discovery course reshaped how I think about using AI in product work. While AI is already powerful for obvious use cases like writing specs and prototyping user flows, Moiz taught me how to apply AI to the more nuanced, high-leverage parts of product management including customer discovery, insight synthesis, and decision-making.
Moiz is a clear thought leader in this space.
The content was engaging, practical, and highly personalized, pushing me to surface and interrogate my own product biases. I walked away with concrete workflows that I can reuse, plus a much stronger mental model for how AI can augment good product judgment.
Highly recommend this course to any PM who wants to start using AI as a force multiplier for customer-centric product thinking.
Dalton Hertel
Product Manager, Growth & Acquisition @ Raptor Comply- The structured customer discovery framework transformed how I approach customer conversations. It pulls so much more insight from interviews and forced me to focus on the right questions around customer pain points. For technical founders new to entrepreneurship, this process is incredibly valuable.
Christian Okoye
CEO & Founder, Occam
Meet other PMs and join our community
Frequently asked questions
$1,195
USD