AI Powered Customer Discovery for Product Managers
Moiz Kapadia
Product @ Opower/Autodesk, Stanford alum
Master AI-Powered Discovery. Build What Customers Want.
You know that Customer Discovery is a core skill for Product Managers. It's in every job description and you're expected build a customer centric product.
When you showed up, your product leadership is too busy for structured discovery. Or worse, your team doesn't talk to customers.
But you're still expected to deliver a roadmap that moves the needle.
Without discovery, you build off loudest voices—sales demands, customer complaints—but those don't make great products.
AI-powered discovery sprints change that.
The best PMs uncover real needs, justify with conviction, and ship solutions that move metrics.
In 5 weeks, you'll bring continuous discovery to your company and ship the meaningful solutions that define top PMs.
Note: We will finish on March 10th. This gives you time to run interviews and for us to synthesize together. Bonus lecture on March 17th.
Why I built this:
I scaled a 0-to-1 energy product from 30K to 1M customers in 12 months at Oracle Energy & Water by running discovery sprints. Got promoted to Principal PM and became the company's discovery lead. Now, I run my own Fractional Head of Product practice for Silicon Valley startups. Discovery has been my career differentiator.
What you’ll learn
Talk to customers. Test assumptions. Build with conviction.
How to run Assumption Tests and spot hidden risks that could crater your launch
Learn what customer feedback to act on and what to ignore
Write non-leading interview questions so that you don't build off a false customer insight
Lead a discovery sprint with your team, using my framework
Extract the most valuable customer insights from across customer interviews
Use AI at every step, to speed up the process and sharpen your judgement
Present your roadmap to your leadership with conviction
Share a Discovery Synthesis Memo to show justification for your roadmap
Write a Product Requirements Document to start building right away
Learn directly from Moiz
Moiz Kapadia
Fractional Head of Product | ex-Oracle, Autodesk, Stanford alum
Who this course is for
Product Managers at a company without a structured discovery practice
Founders who need validation before investing time and money in product development.
UX Researchers who are overloaded with discovery work and are looking for a system to speed up their workflows
Prerequisites
Must be able to schedule at least 1 Customer Conversation
You will be interviewing Customers in the course. This is a critical skill in Discovery, not to be outsourced to AI.
What's included
Live sessions
Learn directly from Moiz Kapadia in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Feb
3
Fundamentals of Customer Discovery & Validation Stack
Founder's Discovery Journey
Create your Validation Stack
Refine your Validation Stack with AI
Select your Riskiest Assumption(s)
Submit Prioritized Validation Stack
Create an Outreach List (Homework)
Week 2
Feb
10
Build Customer Empathy
Fundamentals of Empathy
Create your Ideal Customer Profile(s)
AI Powered Ideal Customer Profile Generation
AI Powered Outreach Message Generation
Submit your Ideal Customer Profile
Outreach to 10+ Customers & Setup Interviews (Homework)
Schedule
Live sessions
1 hr / week
Live sessions are a mix of lecture and workshop. You'll leave every session having completed concrete steps to complete your Discovery sprint.
Tue, Feb 3
6:00 PM—7:00 PM (UTC)
Tue, Feb 10
6:00 PM—7:00 PM (UTC)
Tue, Feb 17
6:00 PM—7:00 PM (UTC)
Tue, Feb 24
6:00 PM—7:00 PM (UTC)
Projects
1-3 hrs / week
The main project is to write a Discovery Synthesis Report and Product Requirement Doc, based on your customer interviews.
Testimonials
- The structured customer discovery framework transformed how I approach customer conversations. It pulls so much more insight from interviews and forced me to focus on the right questions around customer pain points. For technical founders new to entrepreneurship, this process is incredibly valuable.
Christian Okoye
Founder in Stealth, Climate Tech VC
Frequently asked questions
$1,195
USD