PMM Course Crew

Cohort 2 of Ready for Launch, starting March 26, 2024

Cohort 2

Cohort 3

Cohort 1

The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.  

Andy McCotter-Bicknell

Founder @ Healthy Competition

Jason Oakley

Founder @ ProductivePMM

Tamara Grominsky

Founder @ PMM Camp

Ready for Launch - The PMM's Guide to Product Launches

Product Marketing Manager

Product Marketing Manager (soon)

Product Marketing Manager 

Senior Product Marketing Manager

Product marketing manager

Sr. Product Marketing Manager

Product Marketing Lead

Are you starting from scratch every time you launch a product? Does go-to-market feel like a jumble of random tactics? Are results next to impossible to measure? With Ready for Launch, you’ll master the art of product launch and be all set to bring new products to market with confidence.&nbsp; Learn from three award-winning product marketers and get the tools, processes and frameworks you need to consistently run great launches, time and time again.

Say goodbye to stitched together launch plans and hello to a repeatable playbook

Course syllabus

March 26

March 28

Office Hours with Andy, Jason &amp; Tamara

April 2

Segmentation, Pricing/Packaging &amp; Positioning

April 4

April 9

Launch Execution &amp; Launch Enablement

April 11

Launch Measurement, Post-Launch Strategy &amp; Wrap Up

April 16

Course schedule

Product Marketers who want a battle-tested blueprint for their first end-to-end product launch.

Senior Product Marketers who want to elevate their launches from good to great.

Solo Product Marketers who need to streamline their launch processes while driving impact.

For Early & Growth Stage B2B Product Marketers

No more second guessing yourself

Walk away with a proven system that will help you run successful launches every time.

Lack confidence in planning and managing product launches? 

Learn how to quickly understand your market and competitive landscape and how to use these insights and inputs for your launch.

Forgetting to start with market research?

Upgrade your approach to thinking more strategically about segmentation, positioning, pricing, packaging, and campaign strategy as a key part of your launch process.

Do your launches lack and solid strategy?

Develop a simple system for managing your stakeholders, launch tasks, and bill of materials.

Overwhelmed with everything that needs to get done? 

Get over a dozen proven templates and frameworks that are easy to customize and help you hit the ground running.

Starting every launch from scratch?

Join a network of peers that can help you overcome imposter syndrome, refine your approach and level-up as a product marketer.

Feel like you’re all alone on an island?

Becoming the Marketing Leader Your Company Needs

Head of Competitive Intel at Apollo.io, previously ClickUp and ZoomInfo

Julien Sauvage

GVP, Marketing at Clari, previously Gong and Salesforce

Natalie Taylor

Head of Marketing at Capsule

What you need to do to be heard, drive decisions, and get things done across your organization.

How to assert ideas and shape marketing strategies

Avoid common mistakes (that even mid-level marketers make!) that hinder influence.

The difference between marketing ICs and leaders

Leverage your influence to optimize product launches, campaigns, positioning, and drive growth.

Turn influence into action

Product Launches: Why Some Flop While Others Flourish

Learn how to objectively analyze product launches from any company (not just your own!)

How to spot a great launch in the wild

Learn a framework to help you identify the strategies and techniques used in the most successful launches

How to breakdown the key components of a product launch

Learn how to turn inspiration into action for your company's next product launch

Learn directly from PMM Course Crew

PMM Course Crew

Courses

Ready for Launch - The PMM's Guide to Product Launches

Lightning Lessons

Becoming the Marketing Leader Your Company Needs

Product Launches: Why Some Flop While Others Flourish