Product Launches: Why Some Flop While Others Flourish
Hosted by Andy McCotter-Bicknell, Jason Oakley, and Tamara Grominsky
What you'll learn
How to spot a great launch in the wild
Learn how to objectively analyze product launches from any company (not just your own!)
How to breakdown the key components of a product launch
Learn a framework to help you identify the strategies and techniques used in the most successful launches
How to reverse engineer your favorite launch strategies
Learn how to turn inspiration into action for your company's next product launch
Why this topic matters
Ever wondered why some launches go viral while others fall flat? Product launches are like recipes - the quality of ingredients directly impacts the results. That's why we've studied hundreds of launches to identify what sets the winners apart from the rest. In this 30-minute lesson we'll share our framework and show you how to apply winning strategies to your next product launch.
You'll learn from
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Andy McCotter-Bicknell
Founder @ Healthy Competition
๐ Creator ofย Healthy Competition, the #1 community and newsletter for Competitive Intel practitioners
Jason Oakley
Founder @ ProductivePMM
๐ Creator ofย Productive PMM, where founding PMMs go for inspiration, tools, and coaching
Tamara Grominsky
Founder @ PMM Camp
โจ Creator ofย PMM Camp, the newsletter and community for product marketing leaders
Who we've worked with
Go deeper with a course
Ready for Launch - The PMM's Guide to Product Launches
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Andy McCotter-Bicknell, Jason Oakley, and Tamara Grominsky
Founder @ Healthy Competition. Founder @ ProductivePMM. Founder @ PMM Camp
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