Market-Value Pricing
Market-Value Pricing
Cohort-based Course
Effectively contribute to product pricing activities with the Blackblot Market-Value Pricing™ (MVP) model.
Market-Value Pricing
Cohort-based Course
Effectively contribute to product pricing activities with the Blackblot Market-Value Pricing™ (MVP) model.
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Hosted by
Gabriel Steinhardt
Developer of the Blackblot Product Manager's Toolkit® (PMTK) Methodology
Course overview
Lead and Make Product Pricing Decisions
In this highly interactive course, you will learn a market-value centric pricing process that guides sets of managerial decisions that help determine a product's price.
Who is this course for
01
Product Managers
Product management professionals of all levels who make product pricing decisions and lead the pricing process.
02
Individual Contributors
Any company employee (sales, marketing, project, etc.) who partakes in the company's product pricing activities.
Key outcomes
Understand Core Concepts Related To Product Pricing
Gain the knowledge, skills, and tools to effectively contribute to product pricing activities.
Apply the PMTK Market-Value Pricing Model
Follow a market-value centric pricing process that guides sets of managerial decisions that help determine a product's price.
Make Strategic Pricing Decisions
Outline of the overall pricing approach, which encompasses the principles for pricing the specific product.
Consider Different Pricing Formulas
Employ a calculatory structure that allows the application of pricing changes to specific markets or competitive regions.
Generate a Price Miix
Prepare a price-related aggregate of information and conditions that the customer is presented with.
Meet your instructor
Gabriel Steinhardt
Founder, Author, Public Speaker. Developer of the Blackblot Product Manager's Toolkit® (PMTK) Methodology
- Developed the PMTK market-driven product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 3,000 professionals worldwide in PMTK.
- Author of two books on PMTK, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Over two decades of experience in product management with technology products.
- Marketing and information systems MBA.
Course syllabus
01
Introduction
- Overview
- Pricing Challenges
02
Pricing Fundamentals
- Pricing Definitions
- Value Concept
- Price Competition
- Price Psychology
- Market Equilibrium
- Markets and Buyers
- Product Life Cycle Model
03
PMTK MVP Model
- Knowledge Prerequisites
- PMTK MVP Model
- Pricing Scheme
- Pricing Objectives
- Pricing Strategies
- Derived Price
- Pricing Tactics
- Introduction Stage
- Growth Stage
- Maturity and Decline Stages
- Pricing Formula
- Price Mix
04
Expansive Pricing
- Bundling Concepts
- PMTK Product Tree Model
05
Laws and Regulation
- USA Legislative Acts
- Price Dumping
06
Summary
- Master Exercise
- Key Lessons
Course schedule
4-6 hours per week
Monday/Tuesday/Thursday
8:00am - 10:00am Eastern Standard Time
- Two weeks, 2-3 sessions per week, each session is 2 hours.
- Five sessions with a total of 10 hours over two weeks.
- Attendance is required.
Office Hours
- The instructor will host office hours outside of the lessons throughout the course to provide additional time to answer student questions.
- Attendance is voluntary.
Included in the course (free of charge!)
Blackblot MVP Book
Hardcover and digital copies of the Blackblot MVP Book.
Blackblot Product Manager's Toolkit™ (PMTK) templates
Login credentials to the Blackblot Product Manager's Toolkit™ (PMTK) professional template collection.
Blackblot Product Management Professional™ (BPMP) certification
Login credentials to the Blackblot Product Management Professional™ in Product Pricing certification test.
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