Market-Value Pricing
4 Days
·Cohort-based Course
Apply the Blackblot MVP™ model to price products with confidence, precision, and market-driven value.
Market-Value Pricing
4 Days
·Cohort-based Course
Apply the Blackblot MVP™ model to price products with confidence, precision, and market-driven value.
PMTK is used worldwide, including:
Course overview
Build Expertise in Strategic, Market-Value-Based Product Pricing
The Blackblot Market-Value Pricing™ (MVP) course is an advanced training program designed to equip product managers, product marketers, and business leaders with the knowledge and tools to make effective, structured pricing decisions.
Delivered in an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach a market-value-centric approach to pricing.
The course introduces core pricing concepts, establishes a foundation in pricing fundamentals, and presents the comprehensive Blackblot Market-Value Pricing™ Model (MVP Model), a structured decision-making process spanning the product life cycle.
By the end of the course, participants will be able to implement a comprehensive market-value pricing process, apply advanced pricing tactics, and align pricing decisions with strategic and market considerations.
This course is ideal for professionals who aim to enhance their pricing capabilities through a structured, methodology-based approach.
The Blackblot Product Manager's Toolkit® (PMTK) is a comprehensive set of product management principles, models, and templates for planning and marketing market-driven products.
PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide.
Blackblot Training Package (Free with Enrollment):
✅ Blackblot MVP Book (printed softcover)
✅ Blackblot MVP Certification (official product pricing test)
✅ Blackblot PMTK® templates account, lifetime access, and updates
✅ Digital course slides and action plan
✅ Three mentoring sessions
✅ Official digital certificate
PMTK® is a registered trademark of Blackblot – Product Management Expertise™.
Who should attend
01
Product Managers
Professionals responsible for defining products and determining pricing aligned with product value and market dynamics.
02
Product Marketers
Specialists supporting go-to-market activities and seeking to design pricing structures that strengthen positioning.
03
Business Leaders
Decision-makers requiring a structured and practical framework for setting prices that support organizational objectives.
Key outcomes for participants
Adopt Market-Value Thinking
Shift from cost-based to value-based pricing by understanding customer perception, market context, and economic impact.
Use Structured Pricing Models
Employ analytical frameworks and models to establish defensible pricing structures and packaging decisions.
Apply Lifecycle-Based Pricing
Adjust pricing strategies according to product maturity and market evolution to capture value across the lifecycle.
Differentiate Objectives, Strategies, and Tactics
Clarify how pricing goals translate into strategic directions and actionable initiatives.
Recognize Internal and External Influences
Account for psychological, competitive, legal, and organizational factors that shape pricing success.
Master Pricing Fundamentals
Understand the principles, terminology, and logic that underpin effective product pricing.
What’s included
Live sessions
Learn directly from Gabriel Steinhardt in a real-time, interactive format.
Lifetime access
Go back to course content whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Dec
8
Session 1
Dec
9
Session 2
Dec
10
Session 3
Dec
11
Session 4
Meet your instructor
Gabriel Steinhardt
PMTK® Creator, 3x Author, Trained 4K+, 1K+ Firms Worldwide, Tech PM Expert, MBA
- Internationally recognized technology product management expert and public speaker.
- Developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 4,000 professionals worldwide in PMTK®.
- Author of The Product Manager's Toolkit book, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Author of the Data-driven Decision-making for Product Managers book, published by Springer Verlag.
- Marketing and information systems MBA.
- Blackblot education is delivered worldwide (Australia, Belgium, Bulgaria, Canada, China, Finland, France, Germany, India, Ireland, Israel, Netherlands, Poland, Portugal, Serbia, Singapore, Spain, Switzerland, Turkey, United Kingdom, and the USA).
PMTK is used worldwide, including:
Join an upcoming cohort
Market-Value Pricing
MVP1225
$455
Dates
Application Deadline
Course schedule
Total 8 hours - One week
Monday, Tuesday, Wednesday and Thursday
9:00am-11:00am EST (US)
- Delivered live and online via Google Meet.
- Attendance is required.
Included in the course (free of charge!)
Free Blackblot MVP Book
Free printed softcover copy of the Blackblot MVP book.
Free Blackblot Product Management Professional™ (BPMP) certification
Free login credentials to the Blackblot Product Management Professional™ in Product Pricing certification test.
Free Blackblot Product Manager's Toolkit™ (PMTK) templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection.
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Free Course Slides
Course slides are provided to students as a downloadable PDF file at no charge.
Frequently Asked Questions
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Join an upcoming cohort
Market-Value Pricing
MVP1225
$455
Dates
Application Deadline