Market-Value Pricing

New
·

4 Days

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Cohort-based Course

Gain practical tools and skills to make confident, value-driven product pricing decisions using the Blackblot MVP™ model.

PMTK is used worldwide, including:

Intel
Siemens
Toshiba
Amdocs
Cisco

Course overview

Build Expertise in Strategic, Market-Value-Based Product Pricing

The Blackblot Market-Value Pricing™ (MVP) course is a one-day advanced training program that provides product managers, marketers, and business leaders with the knowledge and tools to make effective, structured pricing decisions.


Delivered in an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach a market-value-centric approach to pricing.


The course introduces core pricing concepts, establishes a foundation in pricing fundamentals, and presents the comprehensive Blackblot Market-Value Pricing™ Model (MVP Model), a structured decision-making process spanning the product life cycle.


By the end of the course, participants will be able to implement a comprehensive market-value pricing process, apply advanced pricing tactics, and align pricing decisions with strategic and market considerations.


This course is designed for professionals who aim to enhance their pricing capabilities through a structured, methodology-based approach.


Included Free with Enrollment:

Blackblot MVP Book – Printed softcover edition (Value: $65)

Blackblot MVP Certification – Official product pricing certification test (Value: $79).

Blackblot Product Manager's Toolkit® (PMTK) – Professional template collection (Value: $89)

Mentoring Sessions – Three half-hour online mentoring sessions with the instructor.

Who is this course for

01

Product Managers


You help define products and need a clear way to set the right price based on value and market factors.

02

Product Marketers


You support product launches and want to create pricing that attracts customers and fits the market.


03

Business Leaders


You make pricing decisions and need a simple, structured method to price products that support your goals.

Key outcomes

Market-Value Thinking

Apply market-value-centric thinking to pricing decisions.


Lifecycle-Based Pricing

Evaluate pricing options based on product lifecycle stages.

Objectives, Strategies, and Tactics

Distinguish between pricing objectives, strategies, and tactics.


Structured Pricing Models

Use structured models to determine and justify pricing schemes.


Pricing Fundamentals

Understand the core principles and terminology of product pricing.


Influencing Factors in Pricing

Recognize the psychological, legal, and competitive factors that influence price.


What’s included

Gabriel Steinhardt

Live sessions

Learn directly from Gabriel Steinhardt in a real-time, interactive format.

Lifetime access

Go back to course content whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Sep 15—Sep 18

    Sep

    15

    Session 1

    Mon 9/158:00 AM—9:00 AM (UTC)

    Sep

    16

    Session 2

    Tue 9/168:00 AM—9:00 AM (UTC)

    Sep

    17

    Session 3

    Wed 9/178:00 AM—9:00 AM (UTC)

    Sep

    18

    Session 4

    Thu 9/188:00 AM—9:00 AM (UTC)

Meet your instructor

Gabriel Steinhardt

Gabriel Steinhardt

PMTK® Creator, 3x Author, Trained 4K+, 1K+ Firms Worldwide, Tech PM Expert, MBA

  • Internationally recognized technology product management expert and public speaker.
  • Developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
  • Personally trained over 4,000 professionals worldwide in PMTK®.
  • Author of The Product Manager's Toolkit book, published by Springer Verlag.
  • Author of the Market-Value Pricing book, published by Springer Verlag.
  • Author of the Data-driven Decision-making for Product Managers book, published by Springer Verlag.
  • Marketing and information systems MBA.
  • Blackblot education is delivered worldwide (Australia, Belgium, Bulgaria, Canada, China, Finland, France, Germany, India, Ireland, Israel, Netherlands, Poland, Portugal, Serbia, Singapore, Spain, Switzerland, Turkey, United Kingdom, and the USA).


PMTK is used worldwide, including:

Intel
Siemens
Toshiba
Amdocs
Cisco
A pattern of wavy dots

Join an upcoming cohort

Market-Value Pricing

MVP925

$395

Dates

Sep 15—18, 2025

Application Deadline

Sep 14, 2025

Course schedule

Total 8 hours - One week

  • Monday, Tuesday, Wednesday and Thursday

    08:00–10:00 GMT (EU/Asia Time Friendly)

    • Delivered live and online via Google Meet.
    • Attendance is required.

Included in the course (free of charge!)

Included in the course (free of charge!)

Free Blackblot MVP Book

Free printed softcover copy of the Blackblot MVP book (Value: $65).

Free Blackblot Product Management Professional™ (BPMP) certification

Free login credentials to the Blackblot Product Management Professional™ in Product Pricing certification test (Value: $79).

Free Blackblot Product Manager's Toolkit™ (PMTK) templates

Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection (Value: $89).

Free Mentoring Sessions

Three free half-hour online mentoring sessions with the instructor.

Free Course Slides

Course slides are provided to students as a downloadable PDF file at no charge.

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

Market-Value Pricing

MVP925

$395

Dates

Sep 15—18, 2025

Application Deadline

Sep 14, 2025

$395

4 Days