Market-Value Pricing™
Gabriel Steinhardt
PMTK® Author & Product Management Expert
Build Expertise in Strategic, Market-Value-Based Product Pricing
The Blackblot Market-Value Pricing™ (MVP) course is an advanced training program designed to equip product managers, product marketers, and business leaders with the knowledge and tools to make effective, structured pricing decisions.
Delivered in an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach a market-value-centric pricing approach.
The course introduces core pricing concepts, establishes a foundation in pricing fundamentals, and presents the comprehensive Blackblot Market-Value Pricing™ Model (MVP Model), a structured decision-making process spanning the product life cycle.
By the end of the course, participants will be able to implement a comprehensive market-value pricing process, apply advanced pricing tactics, and align pricing decisions with strategic and market considerations.
This course is ideal for professionals who aim to enhance their pricing capabilities through a structured, methodology-based approach.
What you’ll learn
Apply the Blackblot MVP™ model to price products with confidence, precision, and market-driven value.
Employ analytical frameworks and models to establish defensible pricing structures and packaging decisions.
Adjust pricing strategies based on product maturity and market evolution to capture value throughout the lifecycle.
Clarify how pricing goals translate into strategic directions and actionable initiatives.
Account for psychological, competitive, legal, and organizational factors that shape pricing success.
Understand the principles, terminology, and logic that underpin effective product pricing.
Learn directly from Gabriel
Gabriel Steinhardt
Taught 1K+ firms, 6K+ PMTK users, 4K+ trained, 3x author, global PM expert, MBA
Who this course is for
Product Managers
Professionals responsible for defining products and determining pricing aligned with product value and market dynamics.
Product Marketers
Specialists supporting go-to-market activities and seeking to design pricing structures that strengthen positioning.
Business Leaders
Decision-makers requiring a structured and practical framework for setting prices that support organizational objectives.
What's included
Live sessions
Learn directly from Gabriel Steinhardt in a real-time, interactive format.
Free Blackblot MVP Book
Free printed softcover copy of the Blackblot MVP book.
Free Blackblot Product Management Professional™ (BPMP) certification
Free login credentials to the Blackblot Product Management Professional™ in Product Pricing certification test.
Free Blackblot Product Manager's Toolkit™ (PMTK) templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection.
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Free Course Slides
Course slides are provided to students as a downloadable PDF file at no charge.
Blackblot Official Certificate of completion
A digital Blackblot Official Course Certificate of Completion will be emailed after the last session.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 28 lessons
Week 1
Dec
8
Session 1
Dec
9
Session 2
Dec
10
Session 3
Dec
11
Session 4
Introduction
Pricing Fundamentals
PMTK MVP Model
Expansive Pricing
Laws and Regulation
Summary
Schedule
Live sessions
8 hrs
The sessions are highly interactive, and students will get the most benefit by attending and participating. The sessions are not video recorded.
Mon, Dec 8
2:00 PM—4:00 PM (UTC)
Tue, Dec 9
2:00 PM—4:00 PM (UTC)
Wed, Dec 10
2:00 AM—4:00 AM (UTC)
Thu, Dec 11
2:00 PM—4:00 PM (UTC)
Blackblot MVP Book
The concise, practical guide to market-based pricing and the Blackblot MVP™ model.
Frequently asked questions
Trilogy of Professional Guides, Published Globally By Springer-Verlag
Blackblot's authoritative books on product management, pricing, and data-driven insight.
Blackblot Advanced and Foundational Courses
Blackblot Strategic Product Marketer™ (SPMK) – An advanced program providing practical, methodology-based tools for strategic product marketing.
Blackblot Strategic Product Leader™ (SPLD) – An advanced program equipping senior product professionals and business leaders to build and lead high-performing product organizations.
Blackblot Skills-based Product Management™ (SBPM) – A foundational program offering a structured, skills-focused framework for product management in software companies.
Blackblot Market-Value Pricing™ (MVP) – An advanced program delivering the knowledge and tools to make effective, structured pricing decisions.
Blackblot Data-driven Decision-making for Product Managers™ (DDDM) – A foundational program developing essential data literacy to support product decision-making.
Blackblot Career Management for Product Managers™ (CMPM) – A comprehensive program providing the knowledge and tools to strategically plan and actively manage product-management careers.
PMTK® is a registered trademark of Blackblot – Product Management Expertise™
The Blackblot Product Manager's Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products.
PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide.
$455
USD
4 days left to apply