Market-Value Pricing
4 Days
·Cohort-based Course
Gain practical tools and skills to make confident, value-driven product pricing decisions using the Blackblot MVP™ model.
Market-Value Pricing
4 Days
·Cohort-based Course
Gain practical tools and skills to make confident, value-driven product pricing decisions using the Blackblot MVP™ model.
PMTK is used worldwide, including:
Course overview
Build Expertise in Strategic, Market-Value-Based Product Pricing
The Blackblot Market-Value Pricing™ (MVP) course is a one-day advanced training program that provides product managers, marketers, and business leaders with the knowledge and tools to make effective, structured pricing decisions.
Delivered in an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach a market-value-centric approach to pricing.
The course introduces core pricing concepts, establishes a foundation in pricing fundamentals, and presents the comprehensive Blackblot Market-Value Pricing™ Model (MVP Model), a structured decision-making process spanning the product life cycle.
By the end of the course, participants will be able to implement a comprehensive market-value pricing process, apply advanced pricing tactics, and align pricing decisions with strategic and market considerations.
This course is designed for professionals who aim to enhance their pricing capabilities through a structured, methodology-based approach.
Included Free with Enrollment:
✅ Blackblot MVP Book – Printed softcover edition (Value: $65)
✅ Blackblot MVP Certification – Official product pricing certification test (Value: $79).
✅ Blackblot Product Manager's Toolkit® (PMTK) – Professional template collection (Value: $89)
✅ Mentoring Sessions – Three half-hour online mentoring sessions with the instructor.
Who is this course for
01
Product Managers
You help define products and need a clear way to set the right price based on value and market factors.
02
Product Marketers
You support product launches and want to create pricing that attracts customers and fits the market.
03
Business Leaders
You make pricing decisions and need a simple, structured method to price products that support your goals.
Key outcomes
Market-Value Thinking
Apply market-value-centric thinking to pricing decisions.
Lifecycle-Based Pricing
Evaluate pricing options based on product lifecycle stages.
Objectives, Strategies, and Tactics
Distinguish between pricing objectives, strategies, and tactics.
Structured Pricing Models
Use structured models to determine and justify pricing schemes.
Pricing Fundamentals
Understand the core principles and terminology of product pricing.
Influencing Factors in Pricing
Recognize the psychological, legal, and competitive factors that influence price.
What’s included
Live sessions
Learn directly from Gabriel Steinhardt in a real-time, interactive format.
Lifetime access
Go back to course content whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Sep
15
Session 1
Sep
16
Session 2
Sep
17
Session 3
Sep
18
Session 4
Meet your instructor
Gabriel Steinhardt
PMTK® Creator, 3x Author, Trained 4K+, 1K+ Firms Worldwide, Tech PM Expert, MBA
- Internationally recognized technology product management expert and public speaker.
- Developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 4,000 professionals worldwide in PMTK®.
- Author of The Product Manager's Toolkit book, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Author of the Data-driven Decision-making for Product Managers book, published by Springer Verlag.
- Marketing and information systems MBA.
- Blackblot education is delivered worldwide (Australia, Belgium, Bulgaria, Canada, China, Finland, France, Germany, India, Ireland, Israel, Netherlands, Poland, Portugal, Serbia, Singapore, Spain, Switzerland, Turkey, United Kingdom, and the USA).
PMTK is used worldwide, including:
Join an upcoming cohort
Market-Value Pricing
MVP925
$395
Dates
Application Deadline
Course schedule
Total 8 hours - One week
Monday, Tuesday, Wednesday and Thursday
08:00–10:00 GMT (EU/Asia Time Friendly)
- Delivered live and online via Google Meet.
- Attendance is required.
Included in the course (free of charge!)
Free Blackblot MVP Book
Free printed softcover copy of the Blackblot MVP book (Value: $65).
Free Blackblot Product Management Professional™ (BPMP) certification
Free login credentials to the Blackblot Product Management Professional™ in Product Pricing certification test (Value: $79).
Free Blackblot Product Manager's Toolkit™ (PMTK) templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection (Value: $89).
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Free Course Slides
Course slides are provided to students as a downloadable PDF file at no charge.
Frequently Asked Questions
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Join an upcoming cohort
Market-Value Pricing
MVP925
$395
Dates
Application Deadline