Blackblot

SPM-OCT-2022

PRM416

IC421

US Time Friendly - Hours set for east and west coast USA.
10:00am-12:00pm EST

US427 (US Time Friendly)

SPM416

BMP416

SPM423

UK/EU Time Friendly - Hours set for Europe, the Middle East, and Asia.
10:00am-12:00pm (GMT+3)

GB426 (UK/EU Time Friendly)

GB428 (UK/EU Time Friendly)

SBPM0326

MVP0326

SBPM0126

SPMK925

DDDM0326

SPMK0326

SPMK0226

MVP1225

MVP0226

CMPM0126

SPMK625

SBPM1125

MVP925

DDDM925

CMPM1125

SPMK1125

SBPM_Safaricom_1025

DDDM1225

DDDM0126

SPLD417

CMPM0426

Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets.

PMTK® Author & Product Management Expert

Gabriel Steinhardt

Taught 1K+ firms, 6K+ PMTK users, 4K+ trained, 3x author, global PM expert, MBA

Strategic Product Marketer™

Product Marketing Manager 

Transform data into insight and decisions that shape successful products and strategic outcomes.

Data-driven Decision Making for Product Managers™

Product Director

Product Manager

Marketing Coordinator

Product designer

Boost your product management knowledge and chart your career with PMTK's best practices and tools.

Founder, Author, Public Speaker, PMTK® Methodology Developer

Introduction to Strategic Product Management

Sr Product Manager

Conversion Copywriter

Intel

Siemens

Toshiba

Amdocs

Cisco

The Blackblot Strategic Product Marketer™ (SPMK) course is an advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach participants how to strategically market products.The course progresses through key fundamentals, including market segmentation, B2B buyer personas, market research, value creation, competitive differentiation, and product positioning.Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms.By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline that emphasizes superior perceived value and a competitive advantage.This course is ideal for professionals seeking to deepen their expertise in strategic product marketing through a structured, proven methodology.

Develop Strategic Marketing Skills To Excel And Perform With Greater Impact

Apply a Proven Framework for Strategic Product Marketing

Develop Compelling Value Propositions

Position Products for Competitive Success

Define Target Markets with Precision

Create Effective Strategic Marketing Deliverables

Product Marketers at All Levels﻿Sharpen your skills with a structured approach to value, differentiation, and strategic messaging.

Product Managers Involved in Go-to-Market Planning﻿Learn how to support launches with clear positioning and compelling marketing content.

Marketing Professionals Focused on Positioning and MessagingMaster techniques to deliver focused and persuasive product messages.

The Blackblot Data-driven Decision Making for Product Managers™ (DDDM) course is a foundational training program designed to equip product managers with essential data literacy skills to support product decision-making.Delivered in an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach a structured approach to data analysis and communication within the product management context.The course covers the fundamentals of data-driven thinking, core statistics, decision-making processes, and modern data practices, bridging the gap between product intuition and evidence-based action.By the end of the course, participants will be able to apply data-driven thinking to their daily work, interpret and communicate data insights, and make informed product decisions aligned with business goals.This course is ideal for professionals at all levels who want to confidently navigate data and leverage it to improve product outcomes.

Build Data Literacy to Make Confident, Data-Driven Product Decisions

Make Evidence-Based Product Choices

Build Data Literacy for Product Work

Analyze and Leverage Data Confidently

Communicate Decisions with Clarity

Foster a Data-Driven Culture

Aspiring Product Managers Individuals developing data literacy to support informed and objective product decisions.

Practicing Product Managers Professionals seeking to strengthen analytical capability and apply data insights to prioritization &amp; planning.

Startup Founders and Entrepreneurs Leaders aiming to integrate data-driven practices into product strategy and decision processes.

Master the seven essential skills that define successful product managers in modern software companies.

The Blackblot Skills-Based Product Management™ (SBPM) course is a foundational training program designed to equip product managers with a structured, skills-focused foundation in product management for software development companies.Delivered in a practical and engaging format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach the core competencies that drive effective product management in modern software organizations.The course introduces seven essential product management skills: market knowledge, strategic thinking, product definition, data literacy, UX insight, technical knowledge, and communication, supporting participants in developing job readiness through actionable knowledge and structured practice.By the end of the course, participants will be able to apply foundational product management skills, understand the role of the product manager in software firms, and improve job performance in product-focused roles.This course is ideal for professionals seeking to build or strengthen their product management capabilities in a skills-based hiring environment.

Develop a Solid Understanding of Core Product Management Skills

Utilize PMTK® Professional Tools

Think and Act Strategically

 Develop Market Expertise

Define Products with Confidence

 Leverage Data for Decision-Making

 Collaborate Across Disciplines

Aspiring Product Managers Individuals preparing to enter the profession and seeking to build foundational product management skills.

Early-Career Product Managers Professionals developing confidence and capability in performing essential product management activities.

Experienced Product Managers Practitioners refining their core competencies to remain effective and relevant in evolving software markets.

Navigating the Modern Product Management Job Market

Understand the impact of emerging trends like AI and remote work on product management roles and opportunities.

Identify Key Product Management Trends Affecting Employment

Learn how to articulate your unique value and specialization in product management to stand out in the job market.

Define a Clear Professional Identity for the PM Job Market

Evaluate the value of education, training, and professional certifications in achieving long-term career goals.

Leverage Training and Certification to Advance Careers

Discover proven techniques to craft compelling CVs and optimize your social media presence for career success.

Create Standout Resumes and Online Profiles For Visibility

Master strategies to get noticed by recruiters and hiring managers in a competitive job market.

Learn directly from Blackblot

Blackblot

Courses

Strategic Product Marketer™

Data-driven Decision Making for Product Managers™

Skills-based Product Management™

Lightning Lessons

Navigating the Modern Product Management Job Market