What is social media marketing?
Best social media marketing campaigns
Dove's "Real Beauty" Campaign
Red Bull's Stratos Campaign
Tide's Super Bowl LII Campaign
Social media marketing template
- Define your goals: What do you want to achieve with your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, or boost sales?
- Identify your target audience: Who are you trying to reach with your social media marketing? Understanding your target audience will help you tailor your content and messaging to be more effective.
- Choose your platforms: Not all social media platforms are right for every business. Consider where your target audience is most active and choose platforms that align with your goals.
- Create a content calendar: Plan out the content you want to post on social media in advance. This will help you stay organized and ensure that you're consistently posting high-quality content.
- Engage with your audience: Social media is all about building relationships, so besure to respond to comments and messages from your followers. This can help build trust and establish your business as approachable and customer-focused.
- Analyze your results: Use the insights and analytics tools provided by each social media platform to track the success of your campaigns and identify areas for improvement.
TikTok marketing strategy
- Use catchy music and sound effects: TikTok is all about creating videos that are easy to watch and share. Adding catchy music or sound effects can help your videos stand out and be more memorable.
- Experiment with creative features: TikTok offers a range of creative features, such as filters, effects, and stickers, that can help your videos stand out. Experiment with different features to find what works best for your business.
- Collaborate with influencers: TikTok is home to a large community of influencers who have built up a loyal following. Consider collaborating with an influencer who aligns with your brand to reach a larger audience.
- Utilize hashtags: TikTok relies heavily on hashtags to help users discover new content. Use relevant hashtags to increase the visibility of your videos and reach a wider audience.
Instagram marketing strategy
- Use high-quality images and videos: Instagram is all about visuals, so make sure to use high-quality images and videos to showcase your products and services.
- Utilize Instagram's features: Instagram offers a range of features, such as Instagram Stories, IGTV, and Reels, that can help businesses reach a larger audience. Experiment with these features to find what works best for your business.
- Use hashtags: Like TikTok, Instagram relies on hashtags to help users discover new content. Use relevant hashtags in your captions to increase the visibility of your posts and reach a wider audience.
- Engage with your audience: Instagram is a highly interactive platform, so make sure to respond to comments and messages from your followers. This can help build trust and establish your business as approachable and customer-focused.
Digital Wellness Bootcamp - Conquer Screen Time
In 4 hours, learn to regain control over your attention and build resistance to burnout. Actions beyond putting your phone away.
The VIDEO Course
A 2 week Reels group course to master your video content creation skills & build your audience on Instagram.
TikTok Marketing Course for Business
Learn how to attract your ideal audience and create high-quality content more quickly.
Unlock your app's growth and maximize revenues
Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business
Social Media Strategies
Create your presence, develop content that works and learn to advertise and measure your success on the main social media platforms
Become a Visual Trendsetter
During this 4-week cohort course, you'll learn how to create visual languages that stand out from the crowd.