Abi Awomosu will change how you hear your market.

This course didn’t just deliver on my expectations of learning how to build, test and apply the Billion-Person Focus Group concept in my own field, it opened up a whole new world. I initially came to learn how to leverage AI to do digital ethnography at scale. I left having learned how to build a village of agents that can become co-workers, brain-pickers and sparring partners in my thinking. That shift was probably my biggest takeaway. Rather than approaching AI through the usual command-and-control mindset, prompting it to extract knowledge or give us an answer, Abi helped me see how we can work with AI as something much more powerful: a system that can challenge our assumptions, bring different perspectives into the room, and expand the way we think. Abi’s guidance and expertise are mind-blowing, and she is the embodiment of the idea that clarity is kindness. Complex concepts become tangible and actionable in her hands. I loved the course. At times it was a little overwhelming, mostly because it opened up so many possibilities at once!, but I’m already blocking time to rebuild and refine my village and, most importantly, put what I learned into practice. I came to learn a methodology. I left with a completely different way of thinking about how I can work with AI.

This is one of the best classes I've ever taken, period. Abi is a brilliant builder of AI tools, as well as a generous guide. Not only did I walk away from this class with new tools I'm already putting to use, but I also took a philosophy with me that has fundamentally shifted my use of AI in the most rewarding ways.

Abi’s methodology is out of this world, and she generously shares it with you. You leave with more homework to do than work done, she does warn you! It’s short and no wonder people keep enrolling repeatedly to take the course again and again. I think the live sessions with Abi are extremely valuable, and possibly different each time. It’s short and quick, but real value for money. I look forward to enrolling again!

This course provides a great way to think about AI from alternative angles and play with how you can use it differently in your own work.

Abi's methods, mindset and vision form the compass I needed to orient me toward the best uses of LLM for my company. If you're willing to take time with her complex body of work, you will be well rewarded.