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You built something (or offer a service) but you're not sure who needs it or where to find them. This AI skill fixes that. Upload to any AI tool. It guides you through finding real people talking about your exact problem, understanding the emotion underneath their words, and turning that into content and outreach that actually lands. You'll leave with:- Real customer/client profiles (not made-up personas)- Content hooks pulled from their actual language- A strategy for reaching your first 5-10 people Built on The Billion Person Focus Group® Method

Find Your People — Discover Who Actually Needs What You're Building or Offering (Free AI Agent Skill)

This is not a course you complete. It's a practice you begin. The skill of hearing what your market needs before they have words for it.

AI Research Leader •Ex-Meta, Uber, Apple

Abi Awomosu

AI Research Leader • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Founder/Creative Director

President/Senior Consultant

Head of Content Marketing

Marketing Leader

Co-Founder

UX Research Lead

Founder / Steward

Director

Director of UX

Product

Uber

Apple

Google

Canvas8

Most practitioners don't struggle with access to data. They struggle with knowing what matters — and AI made it worse, not better.Most AI research courses teach extraction: summarize quicker, automate the asking, replacing the human with the synthetic.The Billion Person Focus Group® does the opposite. You use AI as a listening partner to access patterns from places where people actually gather and speak unfiltered— forums, communities, support tickets, sales calls, product data.Triangulate across sources. Bring receipts. Then hand off what you find to surveys, interviews, or experiments.Discovery first. Validation second.This isn't "move fast and break things." It's see first—act once.In two days, you’ll apply this to a real high-stakes decision and leave with:<ul><li>Visual market landscape maps</li><li>3–5 decision-ready hypotheses</li><li>A ready-to-run Listening OS — agents, workflows, cookbooks — customized to your market</li><li>A validation plan you can execute Monday</li></ul>And you keep everything — for the next launch, the next client, the next pivot. Stop renting insights. Start owning the capability.

See what your market really needs — before it's obvious or too late.

See your market as it actually exists— not how dashboards flatten it

Identify emerging market trends before they become mainstream.

Hear what your market needs before they have words for it

Assemble AI advisors that shape decisions  — not yes-machines who confirm

Move at AI speed and still trust what comes back

Stop renting insights or more AI tools — develop internal intelligence you keep

The course is taught primarily using Claude, but the methodology works across platforms. No technical skills required.

Familiarity with AI tools — you've used ChatGPT, Gemini, Claude or similar. 

Researchers &amp; Insights Professionals. AI tools summarise fast but insights got thinner. You used to find the unexpected. This brings it back

Strategists, Marketers &amp; Consultants. You're paid to see what's next but AI gives you what's already obvious. This is how you see first.

Founders, Product Leaders &amp; Builders. You build for people but somewhere you stopped hearing their needs. This is the direct line back.

What AI Sees in Your Customer Reviews (That You're Missing)

AI Research Leader • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'

Understand why reading reviews isn't analysis—and how AI surfaces patterns invisible to human scanning of the same data.

See what you're overlooking in data you already have

Learn how complaints reveal unmet needs, praise reveals positioning, and comparisons reveal competitive vulnerability

Find the strategic signal hiding in plain sight

Walk away with a method for transforming review data into product strategy, messaging, and competitive intelligence.

Build an insight engine from existing reviews

Use AI to Discover Who Actually Wants What You Sell

Watch AI surface real buying intent from Reddit threads, reviews, and comments— places your competitors aren't looking.

Discover demand hiding in places you never thought to look

Learn why surveys or personas miss actual demand — and what to look for when identifying who really wants what you sell

Understand why your current audience assumptions cost you

Leave with an AI workflow you can run to discover buyer segments you didn't know existed for your product or service

Build a "who actually wants this" profile before you leave

Research Audiences Who Ignore Surveys (with AI)

Watch a live demo of AI listening to forums, comments, reviews—where people confess what they'd never tell a researcher

See what surveys can't reveal

Learn why high-value audiences actively evade surveys and interviews and where they actually share what they're thinking

Understand why your best customers avoid research

Walk away with specific digital territories where your market shares unfiltered truth; places you can start monitoring

Identify three places your audience speaks freely

Build Research That Actually Lands (with Claude Artifacts)

Learn why stakeholders nod at reports then ignore them—and what makes interactive artifacts actually get used.

Make research impossible to ignore

Watch interactive tools get built live—artifacts that let stakeholders feel your customer, not just read about them.

Build interactive tools that make customer data  feel real

Walk away with three artifact templates configured to your market. No code. No subscription. Yours to keep.

Leave with blueprints you can build this week

Run AI Interviews That Reveal What Customers Really Want

Founder & CEO of Data, Art & Soul (Ex-Uber, Apple, Meta, Microsoft)

Eric Li

Co-Founder of Versive (Ex-Uber, Vareto)

Ask in ways that reveal what customers actually think and feel, not what they think you want to hear.

Design AI interview questions that get real answers

Set up AI interviews that eliminate bias and awkwardness while scaling your qualitative research effortlessly.

Run AI-moderated customer interviews

Transform raw customer responses into clear patterns that drive better product and marketing decisions.

Extract actionable insights from feedback

Master AI Hallucinations: Turn Glitches into Breakthroughs

Discover when to harness hallucinations for creative breakthroughs and when to rein them in.

Transform AI's biggest flaw into your secret weapon

Master "hallucination hacking" techniques that reveal hidden opportunities your data can't show you.

Hack AI's imagination for market insights

Create simple systems to ensure AI stays grounded when accuracy matters most.

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