Use AI to Discover Who Actually Wants What You Sell

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Use AI to Discover Who Actually Wants What You Sell

Hosted by Abi Awomosu

Mon, Feb 9, 2026

2:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Abi Awomosu

View syllabus

Mon, Feb 9, 2026

2:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

151 students

Invite your network

Go deeper with a course

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Abi Awomosu

View syllabus

What you'll learn

Discover demand hiding in places you never thought to look

Watch AI surface real buying intent from Reddit threads, reviews, and comments— places your competitors aren't looking.

Understand why your current audience assumptions cost you

Learn why surveys or personas miss actual demand — and what to look for when identifying who really wants what you sell

Build a "who actually wants this" profile before you leave

Leave with an AI workflow you can run to discover buyer segments you didn't know existed for your product or service

Why this topic matters

Most businesses guess who their buyers are. They build personas from assumptions, run ads to audiences that don't convert, and wonder why growth stalls. The people who actually want what you sell are already talking online — describing problems, comparing options, wishing something existed. You're just not listening in the right places. This session shows you how AI finds them. You'll see it live.

You'll learn from

Abi Awomosu

AI Research Leader • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'

Why trust me?

For 20 years, I led insights, cultural intelligence, and data strategy at Meta, Uber, Apple, and award-winning agencies serving Fortune 100 clients.

When generative AI emerged, I didn't see a productivity tool. I saw a listening partner—one that could surface patterns humans struggle to see at scale.

I founded Data, Art & Soul to build the research system I always wished existed. This masterclass transfers that capability to you.

I've mentored 500+ startups across Google for Startups, Techstars, and All Tech Is Human. And I wrote the Amazon bestseller 'How Not to Use AI: 50 Contrarian Principles for the Imagination Age.'

Previously at

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